Effective communication relies on people understanding your meaning and replying in terms that move the conversation forward in the way you would like it to go. When managers are brief and specific, customers and employees are more likely to hear what is said, understand what is said, and will take what is said seriously. Managers can be brief and specific in their communication if they eliminate disclaimers and apologies, and if they reduce the unnecessary details and explanations. Furthermore, when service managers are concise, they avoid giving the other communicator extraneous information that can be used in a negative way. It is clear communication that allows employees and customers an opportunity to be heard, to be clearly understood, to make choices, and to be productive. To be an effective communicator, it requires that the service manager is sensitive to how others perceive and express ideas and information. Good communication means saying what you mean and fully comprehending any feedback. If the individuals managers are communicating with do not understand what is said or what needs to be done, chances are the specific task, goal, or objective will be accomplished, but probably not effectively and in the manner in which the manager wants.