Description
To help you achieve this, we have built an exciting new module, which will enable you to fully understand the e-commerce market. We can help determine which countries and sectors have the most growth potential and which retailers are set to outperform. Our e-commerce specialists have created this module using a robust methodology, allowing detailed interrogation of current and forecasted data.
NEW for 2013! We surveyed nearly 15,000 consumers in 10 key markets. You can now determine levels of spend online via different devices, gain a clear picture of what drives people to shop online; understand what influences their purchasing decisions; learn how they could be encouraged to shop more via the internet; and discover what is important to them when doing so.
1
A Service
E-commerce Data &
Analysis
Core capabilities
20
1
3
Planet
Retail
2
1. The e-commerce environment
2. Retailer Analysis
3. Case Stuy! AS"S
#. Country Analysis
$. Case Stuy! China
%. Consumer &nsi'ht
(. )eet the e*perts
Contents Contents
3
The Solution
To help you achieve this+ ,e have built an e*citin' ne, moule+ ,hich ,ill enable
you to -ully unerstan the e-commerce mar.et. /e can help etermine ,hich
countries an sectors have the most 'ro,th potential an ,hich retailers are set
to outper-orm. "ur e-commerce specialists have create this moule usin' a
robust methoolo'y+ allo,in' etaile interro'ation o- current an -orecaste
ata.
NEW for 2013! /e surveye nearly 1$+000 consumers in 10 .ey mar.ets. 1ou
can no, etermine levels o- spen online via i2erent evices+ 'ain a clear
picture o- ,hat rives people to shop online3 unerstan ,hat in4uences their
purchasin' ecisions3 learn ho, they coul be encoura'e to shop more via the
internet3 an iscover ,hat is important to them ,hen oin' so.
The e-commerce
environment
The e-commerce
environment
The Challenge
/ith the online channel set to substantially outper-orm traitional -ormats+
both suppliers an
retailers are loo.in' to unerstan the opportunities an threats -or their
business. The real challen'e is eterminin' ,here the 'ro,th is comin' -rom
an ho, it can be e*ploite in emer'in' mar.ets an -ully realise in mature
ones. 5nerstanin' the ynamics o- this increasin'ly competitive channel is
essential in rivin' -uture 'ro,th.
4
What i E-commerce !ata "
#nal$i%
What i E-commerce !ata "
#nal$i%
Conumer !ata
Retailer
Pro&le
Countr$
#nal$i
Conumer
'night
6Tren Reports7
(inancial "
critical anal$i
(orecating "
)evelo*ment
+iitation )ata
Satifaction "
Net Promote
Score
Conce*t "
Strateg$
We,ite au)it
Social -e)ia
--commerce
'nternet acce
" ue
Non-tore
channel ue)
Categor$ *en)
(orecating
!evice *en)
S*en) *er hea)
(re.uenc$ of
ho*
Social -e)ia
!river of
online *en)
(ahion
/rocer$
--commerce
0R'C
-ulti-channel
1S-*eci&c
Retailer Analysis
5nerstanin' the e-commerce channel
2
?
"nline sales 8'ures o- over 1$0 e-commerce
retailers across 10 .ey mar.ets
?
9ully inte'rate into the :lanet Retail online portal
?
9orecaste $ years ahea to 'ive your business the ultimate
competitive avanta'e
?
Detaile analysis o- a retailer;s multi-channel strate'y
incluin' social meia an m-commerce
?
Assessment o- a retailer;s online operation+ incluin' S<5
count by prouct
?
E*tensive auit o- a retailer;s ,ebsites to reveal -eatures an
-unctionality
?
Detaile ata on multi-channel operation+ incluin' number
o- clic. & collect stores
?
Consumer Data
?
=isitation ata & conversion rates
?
Shopper pro8lin'
?
Customer satis-action & >et :romoter Score
E-commerce3 Retailer
#nal$i
E-commerce3 Retailer
#nal$i
Concept & Strate'y
9inancial & critical
analysis
Satis-action & >et
:romoter Score
=isitation ata
9orecastin' &
evelopments
Social )eia
/ebsite auits
)-commerce
4(orecate) ,$ 5 $ear
Case Stuy! AS"S
6
Cae Stu)$3
#S7S
Cae Stu)$3
#S7S
Aim is to 'enerate ?1billion in sales -rom $ .ey mar.ets by
201$
&nternational mar.ets set to account -or @%A o- sales by
201$.
China & Russia B&CCEST opportunity
?
Almost t,o-thirs o- sales no, come -rom outsie the 5<
?
Doo.in' to remove purchasin' barriers to rive international e*pansion
5SA
E3##
A
5<
E2%A
E5
E303
A
Ro/
E@@2
A
Total retail sales
E3(FA
&nternational sales
E$F(A
C
ro,
th
2012 to
201(
Deicate ,ebsites
8
Cae Stu)$3
#S7S
Cae Stu)$3
#S7S
7vervie9 of
online an)
multi-channel
o*eration
an)
ca*a,ilitie
Sna*-hot of
online " multi-
channel
*ro*oition
10
Cat Stu)$3
#S7S
Cat Stu)$3
#S7S
!etaile) critical
anal$i of
online an) multi-
channel trateg$
an) o*eration
Critical
aement of
ocial me)ia an)
m-commerce
trategie
11
Cae Stu)$3
#S7S
Cae Stu)$3
#S7S
Com*rehenive
anal$i of
*ro)uct
categorie
ol): 9ith
num,er of
*ro)uct
availa,le on
each 9e,ite
o*erate);
!etaile) au)it of
retailer< e-
commerce an) multi-
channel ca*a,ilitie:
inclu)ing *reence
on ocial net9or=
an) ful&lment
o*tion; #llo9 $ou
to )etermine 9hat
,et-in-cla loo=
li=e;
12
Cae Stu)$3
#S7S
Cae Stu)$3
#S7S
7vervie9 of
*a$ment
o*tion an)
cutomer care
facilitie
availa,le on
9e,ite;
Com*lete
revie9 of
9e,ite<
functionalit$;
#e the
ua,ilit$ of the
9e,ite to
)etermine 9hat
9inning online
ho**ing
e>*erience
loo= li=e: an)
i)entif$
innovation an)
technolog$
enhancement
that 9ill reult
in high
converion
rate;
Country Analysis
5nerstanin' the e-commerce mar.et
14
E-commerce3 Countr$
#nal$i
E-commerce3 Countr$
#nal$i
?
Cain a comprehensive unerstanin' o- the e-
commerce mar.et an shopper across 10 .ey
mar.ets
?
9ully inte'rate into the :lanet Retail online portal
?
Total value o- the e-commerce mar.et -orecaste $ years
ahea
?
Sales bro.en o,n by non-store channel incluin' online+
catalo'ue+ mail orer+ an T= shoppin'
?
Bro.en o,n into 1# cate'ories
?
Bro.en o,n by evice 6mobile+ tablet+ :R+ laptop7
?
Spen per hea by cate'ory an by evice
?
9reGuency o- shoppin' by cate'ory+ an by evice
Device spen
&nternet access & use
9orecastin'
>on-store channels
use
Cate'ory spen
Spen per hea
9reGuency o- shop
15
Which retailer an) mar=et
are covere)%
Which retailer an) mar=et
are covere)%
#)eo
Caino
/ru*o --
?erme
@oAa
#mericana
-agaBine
@uiBa
-a.uina )e
+en)a
7 0oticCrio
Portcaa
Sta*le
Walmart
#)eo
#maBon
#uchan
Carrefour
Caino
!art$
!i>on Retail
'T-
D'ntermarchEF
@eclerc
@oui !elhaiBe
-etro /rou*
7tto /rou*
7>$lane
PPR
Ra=uten
S$tGme 1
vente-
*rivee;com
#maBon
Conra)
!elticom
!i>on Retail
E)e=a
/lo,u
H--ail 7r)er
-e)ion
-etro /rou*
7tto /rou*
I+C
Ra=uten
Sch9arB /rou*
Tengelmann
Welt,il)
Jalan)o
#lliance 0oot
#maBon
#**le
#rca)ia /rou*
#S7S
!e,enham
!i>on Retail
?ome Retail
/rou*
Kohn @e9i
Hing&her
- an) -
!irect
-ar= "
S*encer
N 0ro9n
Ne>t
7ca)o
7tto /rou*
PPR
I+C
Ra=uten
Sain,ur$
Sho* !irect
Sta*le
Teco
Walmart
#maBon
#**le
#S7S
0et 0u$
Cotco
C+S
!ell
/a* DTheF
?ome !e*ot
DTheF
HohlL
@o9eL
Ne9egg
7Mce !e*ot
I+C
Ra=uten
Sear
Sta*le
Target
Walgreen
Walmart
12
Which retailer an) mar=et
are covere)%
Which retailer an) mar=et
are covere)%
320,u$
51,u$
#maBon
#=ul
#uchan
Carrefour
!ang)ang
/7-E
-eco>@ane
Ne9egg
Suning
+ancl
Walmart
#maBon
Emart 'n)ia
(li*=art
(uture /rou*
?omeho*16
'n)ia*laBa
H RaheAa Cor*
-$ntra;com
Naa*tol
Ne,hi
#maBon
Coo* 'talia
!i>on Retail
Eelunga
-e)ia
Sho**ing
-etro /rou*
P#-
I+C
Noo> /rou*
#E7N
#maBon
#**le
#=ul
Cecile
!?C
)ino
E)ion
'etan
-itu=ohi
K; (ront
Retailing
Kohin !en=i
Ku*iter Sho*
Channel
@#WS7N
Nien /rou*
NoAima
7tto /rou*
I+C
Ra=uten
Senhu=ai
Stream
1n$
Walmart
Nama)a !en=i
#uchan
?olo)ilni=
Homu
Hu*ivi*
-;vi)eo
-etro /rou*
7tto /rou*
7Bon
Pleer
PPR
Sv$aBno$
1t=ono
Welt,il)
Wil),errie
Case Stuy! China
16
Cae Stu)$3 China - -etho) of
acceing the internet
Cae Stu)$3 China - -etho) of
acceing the internet
!etermine ho9 online
ho**er are acceing
the internet; Revealing
role of )iOerent )evice:
uch a Smart*hone an)
ta,let in online an)
multi-channel ho**ing
18
Cae Stu)$3 China - No; of )a$ *er month internet
ue) for each activit$
Cae Stu)$3 China - No; of )a$ *er month internet
ue) for each activit$
!etermine ho9 online
ho**er are uing their
internet acce;
Revealing the *ro*ortion
uing it to ho*: an) the
engage in ocial me)ia
etc;
20
Cae Stu)$3 China - 7nline
*en) ,$ !evice
Cae Stu)$3 China - 7nline
*en) ,$ !evice
!etermine ho9 much i
*ent online uing a
com*uter: mo,ile *hone
an) ta,let; See *en) ,$
each )evice ,ro=en )o9n
,$ =e$ *ro)uct
categorie
21
Cae Stu)$3 China -
Pro*ortion S*ent
Cae Stu)$3 China -
Pro*ortion S*ent
!etermine level of
*en) ,$ each
)emogra*hic; S*en) i
,ro=en )o9n ,$ main
*ro)uct categorie;
')entif$ ,igget *en)er
in each categor$ online
22
Cae Stu)$3 China P Non-tore channel ue) to
ho* each categor$
Cae Stu)$3 China P Non-tore channel ue) to
ho* each categor$
He$ in)icator of online
ho**ing ,ehaviour: uch
a *en) *er hea):
fre.uenc$ of online
ho**ing; #ll ,ro=en
)o9n ,$ non-tore
channel ue): *ro)uct
categor$: an) )evice
ue) to ho* online
Consumer &nsi'ht
Brin'in' the ata to li-e ,ith in-epth Reports
24
1n)ertan)ing the E-
commerce ho**er
1n)ertan)ing the E-
commerce ho**er
NEW for 2013! /e surveye nearly 1$+000 consumers in 10 .ey mar.ets. 1ou can
no, etermine levels o- spen online via i2erent evices+ 'ain a clear picture o-
,hat rives people to shop online3 unerstan ,hat in4uences their purchasin'
ecisions3 learn ho, they coul be encoura'e to shop more via the internet3 an
iscover ,hat is important to them ,hen oin' so.
Countr$< *o*ulace accuratel$
re*reente)
?
(+3%# men an (+32$ ,omen surveye
?
Truste partner Research >o, provie online
panellists
Eta,lihe) an) emerging e-commerce
mar=et
? 5<+ 5SA+ &taly+ 9rance+ Cermany+ Russia+ &nia+ China+
Hapan+ BraIil
/ranularit$ to hel* enure accurate online
*en)ing
? Crocery+ health & beauty+ clothin' & -oot,ear+ D&1 &
'arenin'+ home & home,ares+ car accessories &
parts+ consumer electronics+ mobile communications+
oJce supplies+ entertainment+ sports+ toys & 'ames+
parent & baby+ i'ital meia
(ull ,ehavioural " attitu)inal
tu)$
? Who - emo'raphic pro8lin'+ ienti-yin' the
most valuable online shoppers
?
What - ho, -reGuently cate'ories are bou'ht
online+ spen by cate'ory an in total+ spen
per hea
? Wh$ Dan) 9h$ notF P satis-action rivers+
-actors o- importance+ barriers to spen+
purchasin' ecision in4uencers
? ?o9 - use o- each channel to shop+ evices
use 6:C+ mobile+ tablet7. Role o- mobile in the
path to purchase
?
Current an) future ha,it - spen in each
channel an li.elihoo o- each channel bein'
use in -uture
25
7ur in-)e*th Tren) Re*ort )eliver the QSo 9hat%< an) the QWhat no9%< inight to
accom*an$ our conumer )ata
0ringing the
)ata to life
0ringing the
)ata to life
Social )eia
Drivers o- online
spen
9ashion
Crocery
)-commerce
BR&C
)ulti-channel
5S-speci8c
22
0ringing the
)ata to life
0ringing the
)ata to life
Drivers o- online spen
2R
0ringing the
)ata to life
0ringing the
)ata to life
Drivers o- online spen
26
0ringing the
)ata to life
0ringing the
)ata to life
Drivers o- online spen
Comin' Soon
E*citin' ne, content an -unctionality
30
Coming
Soon
Coming
Soon
?
RSS -ees ,ith the latest e-commerce ne,s an evelopments
?
)ar.et share
?
Cate'ory an evice spen -orecaste by $ years
?
Deicate Data Analysis tool -or interro'atin' e-commerce ata across retailers
an countries
?
E*tene retailer covera'e -ocusin' on China+ Russia+ the 5SA an the 5<
31
Base in Donon+ )alcolm is responsible -or :lanet Retail;s e-commerce
covera'e. )alcolm has been analysin' an researchin' the inustry since
200#+ specialisin' in -oo an 'rocery+ home-relate sectors an multi-
channel retailin'. Ke has ,or.e -or the British Retail Consortium+ =erict
Research an most recently the retail research a'ency ABA )ar.et
Research. )alcolm re'ularly presents :lanet Retail;s vie,s to senior
inustry an pro-essional services auiences as ,ell the meia. Ke hols a
Bachelor o- Science in inustrial systems & business mana'ement -rom the
5niversity o- /estminster+ Donon.
All images ©Planet Retail Ltd unless otherwise stated.
Meet the experts
-alcolm Pin=erton
Research Director+ E-commerce
malcolm;*in=ertonS4c;*lanetretail;net
-alcolm Pin=erton
Research Director+ E-commerce
malcolm;*in=ertonS4c;*lanetretail;net
@ia 0$&el)-/reen
Senior Retail Analyst+ E-commerce
lia;,$&el)-greenS4c;*lanetretail;net
@ia 0$&el)-/reen
Senior Retail Analyst+ E-commerce
lia;,$&el)-greenS4c;*lanetretail;net
Disa By8el-Creen is a Senior Retail Analyst+ specialisin' in Deisure &
Entertainment an e-commerce. Disa is a re'ular contributor to television+
raio an print meia an a sou'ht-a-ter spea.er at con-erences. She has
publishe several recent reports -or :lanet Retail on e-commerce+ m-
commerce an social meia trens an has specialist .no,le'e o- e-
commerce 'iant AmaIon. Disa has researche the 'lobal retail inustry -or
more than 1$ years an previously ,or.e -or a leain' 'rocery retail
publication. She has also ,or.e in the &T sector. Disa hols a BA Konours
in )oern Dan'ua'es an European Stuies 69rench an Cerman7 -rom the
5niversity o- Bath.
doc_778685469.pptx
To help you achieve this, we have built an exciting new module, which will enable you to fully understand the e-commerce market. We can help determine which countries and sectors have the most growth potential and which retailers are set to outperform. Our e-commerce specialists have created this module using a robust methodology, allowing detailed interrogation of current and forecasted data.
NEW for 2013! We surveyed nearly 15,000 consumers in 10 key markets. You can now determine levels of spend online via different devices, gain a clear picture of what drives people to shop online; understand what influences their purchasing decisions; learn how they could be encouraged to shop more via the internet; and discover what is important to them when doing so.
1
A Service
E-commerce Data &
Analysis
Core capabilities
20
1
3
Planet
Retail
2
1. The e-commerce environment
2. Retailer Analysis
3. Case Stuy! AS"S
#. Country Analysis
$. Case Stuy! China
%. Consumer &nsi'ht
(. )eet the e*perts
Contents Contents
3
The Solution
To help you achieve this+ ,e have built an e*citin' ne, moule+ ,hich ,ill enable
you to -ully unerstan the e-commerce mar.et. /e can help etermine ,hich
countries an sectors have the most 'ro,th potential an ,hich retailers are set
to outper-orm. "ur e-commerce specialists have create this moule usin' a
robust methoolo'y+ allo,in' etaile interro'ation o- current an -orecaste
ata.
NEW for 2013! /e surveye nearly 1$+000 consumers in 10 .ey mar.ets. 1ou
can no, etermine levels o- spen online via i2erent evices+ 'ain a clear
picture o- ,hat rives people to shop online3 unerstan ,hat in4uences their
purchasin' ecisions3 learn ho, they coul be encoura'e to shop more via the
internet3 an iscover ,hat is important to them ,hen oin' so.
The e-commerce
environment
The e-commerce
environment
The Challenge
/ith the online channel set to substantially outper-orm traitional -ormats+
both suppliers an
retailers are loo.in' to unerstan the opportunities an threats -or their
business. The real challen'e is eterminin' ,here the 'ro,th is comin' -rom
an ho, it can be e*ploite in emer'in' mar.ets an -ully realise in mature
ones. 5nerstanin' the ynamics o- this increasin'ly competitive channel is
essential in rivin' -uture 'ro,th.
4
What i E-commerce !ata "
#nal$i%
What i E-commerce !ata "
#nal$i%
Conumer !ata
Retailer
Pro&le
Countr$
#nal$i
Conumer
'night
6Tren Reports7
(inancial "
critical anal$i
(orecating "
)evelo*ment
+iitation )ata
Satifaction "
Net Promote
Score
Conce*t "
Strateg$
We,ite au)it
Social -e)ia
--commerce
'nternet acce
" ue
Non-tore
channel ue)
Categor$ *en)
(orecating
!evice *en)
S*en) *er hea)
(re.uenc$ of
ho*
Social -e)ia
!river of
online *en)
(ahion
/rocer$
--commerce
0R'C
-ulti-channel
1S-*eci&c
Retailer Analysis
5nerstanin' the e-commerce channel
2
?
"nline sales 8'ures o- over 1$0 e-commerce
retailers across 10 .ey mar.ets
?
9ully inte'rate into the :lanet Retail online portal
?
9orecaste $ years ahea to 'ive your business the ultimate
competitive avanta'e
?
Detaile analysis o- a retailer;s multi-channel strate'y
incluin' social meia an m-commerce
?
Assessment o- a retailer;s online operation+ incluin' S<5
count by prouct
?
E*tensive auit o- a retailer;s ,ebsites to reveal -eatures an
-unctionality
?
Detaile ata on multi-channel operation+ incluin' number
o- clic. & collect stores
?
Consumer Data
?
=isitation ata & conversion rates
?
Shopper pro8lin'
?
Customer satis-action & >et :romoter Score
E-commerce3 Retailer
#nal$i
E-commerce3 Retailer
#nal$i
Concept & Strate'y
9inancial & critical
analysis
Satis-action & >et
:romoter Score
=isitation ata
9orecastin' &
evelopments
Social )eia
/ebsite auits
)-commerce
4(orecate) ,$ 5 $ear
Case Stuy! AS"S
6
Cae Stu)$3
#S7S
Cae Stu)$3
#S7S
Aim is to 'enerate ?1billion in sales -rom $ .ey mar.ets by
201$
&nternational mar.ets set to account -or @%A o- sales by
201$.
China & Russia B&CCEST opportunity
?
Almost t,o-thirs o- sales no, come -rom outsie the 5<
?
Doo.in' to remove purchasin' barriers to rive international e*pansion
5SA
E3##
A
5<
E2%A
E5
E303
A
Ro/
E@@2
A
Total retail sales
E3(FA
&nternational sales
E$F(A
C
ro,
th
2012 to
201(
Deicate ,ebsites
8
Cae Stu)$3
#S7S
Cae Stu)$3
#S7S
7vervie9 of
online an)
multi-channel
o*eration
an)
ca*a,ilitie
Sna*-hot of
online " multi-
channel
*ro*oition
10
Cat Stu)$3
#S7S
Cat Stu)$3
#S7S
!etaile) critical
anal$i of
online an) multi-
channel trateg$
an) o*eration
Critical
aement of
ocial me)ia an)
m-commerce
trategie
11
Cae Stu)$3
#S7S
Cae Stu)$3
#S7S
Com*rehenive
anal$i of
*ro)uct
categorie
ol): 9ith
num,er of
*ro)uct
availa,le on
each 9e,ite
o*erate);
!etaile) au)it of
retailer< e-
commerce an) multi-
channel ca*a,ilitie:
inclu)ing *reence
on ocial net9or=
an) ful&lment
o*tion; #llo9 $ou
to )etermine 9hat
,et-in-cla loo=
li=e;
12
Cae Stu)$3
#S7S
Cae Stu)$3
#S7S
7vervie9 of
*a$ment
o*tion an)
cutomer care
facilitie
availa,le on
9e,ite;
Com*lete
revie9 of
9e,ite<
functionalit$;
#e the
ua,ilit$ of the
9e,ite to
)etermine 9hat
9inning online
ho**ing
e>*erience
loo= li=e: an)
i)entif$
innovation an)
technolog$
enhancement
that 9ill reult
in high
converion
rate;
Country Analysis
5nerstanin' the e-commerce mar.et
14
E-commerce3 Countr$
#nal$i
E-commerce3 Countr$
#nal$i
?
Cain a comprehensive unerstanin' o- the e-
commerce mar.et an shopper across 10 .ey
mar.ets
?
9ully inte'rate into the :lanet Retail online portal
?
Total value o- the e-commerce mar.et -orecaste $ years
ahea
?
Sales bro.en o,n by non-store channel incluin' online+
catalo'ue+ mail orer+ an T= shoppin'
?
Bro.en o,n into 1# cate'ories
?
Bro.en o,n by evice 6mobile+ tablet+ :R+ laptop7
?
Spen per hea by cate'ory an by evice
?
9reGuency o- shoppin' by cate'ory+ an by evice
Device spen
&nternet access & use
9orecastin'
>on-store channels
use
Cate'ory spen
Spen per hea
9reGuency o- shop
15
Which retailer an) mar=et
are covere)%
Which retailer an) mar=et
are covere)%
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7 0oticCrio
Portcaa
Sta*le
Walmart
#)eo
#maBon
#uchan
Carrefour
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!art$
!i>on Retail
'T-
D'ntermarchEF
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@oui !elhaiBe
-etro /rou*
7tto /rou*
7>$lane
PPR
Ra=uten
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vente-
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/lo,u
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-e)ion
-etro /rou*
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#rca)ia /rou*
#S7S
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!i>on Retail
?ome Retail
/rou*
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Walmart
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#**le
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Cotco
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HohlL
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Ra=uten
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Sta*le
Target
Walgreen
Walmart
12
Which retailer an) mar=et
are covere)%
Which retailer an) mar=et
are covere)%
320,u$
51,u$
#maBon
#=ul
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Carrefour
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Welt,il)
Wil),errie
Case Stuy! China
16
Cae Stu)$3 China - -etho) of
acceing the internet
Cae Stu)$3 China - -etho) of
acceing the internet
!etermine ho9 online
ho**er are acceing
the internet; Revealing
role of )iOerent )evice:
uch a Smart*hone an)
ta,let in online an)
multi-channel ho**ing
18
Cae Stu)$3 China - No; of )a$ *er month internet
ue) for each activit$
Cae Stu)$3 China - No; of )a$ *er month internet
ue) for each activit$
!etermine ho9 online
ho**er are uing their
internet acce;
Revealing the *ro*ortion
uing it to ho*: an) the
engage in ocial me)ia
etc;
20
Cae Stu)$3 China - 7nline
*en) ,$ !evice
Cae Stu)$3 China - 7nline
*en) ,$ !evice
!etermine ho9 much i
*ent online uing a
com*uter: mo,ile *hone
an) ta,let; See *en) ,$
each )evice ,ro=en )o9n
,$ =e$ *ro)uct
categorie
21
Cae Stu)$3 China -
Pro*ortion S*ent
Cae Stu)$3 China -
Pro*ortion S*ent
!etermine level of
*en) ,$ each
)emogra*hic; S*en) i
,ro=en )o9n ,$ main
*ro)uct categorie;
')entif$ ,igget *en)er
in each categor$ online
22
Cae Stu)$3 China P Non-tore channel ue) to
ho* each categor$
Cae Stu)$3 China P Non-tore channel ue) to
ho* each categor$
He$ in)icator of online
ho**ing ,ehaviour: uch
a *en) *er hea):
fre.uenc$ of online
ho**ing; #ll ,ro=en
)o9n ,$ non-tore
channel ue): *ro)uct
categor$: an) )evice
ue) to ho* online
Consumer &nsi'ht
Brin'in' the ata to li-e ,ith in-epth Reports
24
1n)ertan)ing the E-
commerce ho**er
1n)ertan)ing the E-
commerce ho**er
NEW for 2013! /e surveye nearly 1$+000 consumers in 10 .ey mar.ets. 1ou can
no, etermine levels o- spen online via i2erent evices+ 'ain a clear picture o-
,hat rives people to shop online3 unerstan ,hat in4uences their purchasin'
ecisions3 learn ho, they coul be encoura'e to shop more via the internet3 an
iscover ,hat is important to them ,hen oin' so.
Countr$< *o*ulace accuratel$
re*reente)
?
(+3%# men an (+32$ ,omen surveye
?
Truste partner Research >o, provie online
panellists
Eta,lihe) an) emerging e-commerce
mar=et
? 5<+ 5SA+ &taly+ 9rance+ Cermany+ Russia+ &nia+ China+
Hapan+ BraIil
/ranularit$ to hel* enure accurate online
*en)ing
? Crocery+ health & beauty+ clothin' & -oot,ear+ D&1 &
'arenin'+ home & home,ares+ car accessories &
parts+ consumer electronics+ mobile communications+
oJce supplies+ entertainment+ sports+ toys & 'ames+
parent & baby+ i'ital meia
(ull ,ehavioural " attitu)inal
tu)$
? Who - emo'raphic pro8lin'+ ienti-yin' the
most valuable online shoppers
?
What - ho, -reGuently cate'ories are bou'ht
online+ spen by cate'ory an in total+ spen
per hea
? Wh$ Dan) 9h$ notF P satis-action rivers+
-actors o- importance+ barriers to spen+
purchasin' ecision in4uencers
? ?o9 - use o- each channel to shop+ evices
use 6:C+ mobile+ tablet7. Role o- mobile in the
path to purchase
?
Current an) future ha,it - spen in each
channel an li.elihoo o- each channel bein'
use in -uture
25
7ur in-)e*th Tren) Re*ort )eliver the QSo 9hat%< an) the QWhat no9%< inight to
accom*an$ our conumer )ata
0ringing the
)ata to life
0ringing the
)ata to life
Social )eia
Drivers o- online
spen
9ashion
Crocery
)-commerce
BR&C
)ulti-channel
5S-speci8c
22
0ringing the
)ata to life
0ringing the
)ata to life
Drivers o- online spen
2R
0ringing the
)ata to life
0ringing the
)ata to life
Drivers o- online spen
26
0ringing the
)ata to life
0ringing the
)ata to life
Drivers o- online spen
Comin' Soon
E*citin' ne, content an -unctionality
30
Coming
Soon
Coming
Soon
?
RSS -ees ,ith the latest e-commerce ne,s an evelopments
?
)ar.et share
?
Cate'ory an evice spen -orecaste by $ years
?
Deicate Data Analysis tool -or interro'atin' e-commerce ata across retailers
an countries
?
E*tene retailer covera'e -ocusin' on China+ Russia+ the 5SA an the 5<
31
Base in Donon+ )alcolm is responsible -or :lanet Retail;s e-commerce
covera'e. )alcolm has been analysin' an researchin' the inustry since
200#+ specialisin' in -oo an 'rocery+ home-relate sectors an multi-
channel retailin'. Ke has ,or.e -or the British Retail Consortium+ =erict
Research an most recently the retail research a'ency ABA )ar.et
Research. )alcolm re'ularly presents :lanet Retail;s vie,s to senior
inustry an pro-essional services auiences as ,ell the meia. Ke hols a
Bachelor o- Science in inustrial systems & business mana'ement -rom the
5niversity o- /estminster+ Donon.
All images ©Planet Retail Ltd unless otherwise stated.
Meet the experts
-alcolm Pin=erton
Research Director+ E-commerce
malcolm;*in=ertonS4c;*lanetretail;net
-alcolm Pin=erton
Research Director+ E-commerce
malcolm;*in=ertonS4c;*lanetretail;net
@ia 0$&el)-/reen
Senior Retail Analyst+ E-commerce
lia;,$&el)-greenS4c;*lanetretail;net
@ia 0$&el)-/reen
Senior Retail Analyst+ E-commerce
lia;,$&el)-greenS4c;*lanetretail;net
Disa By8el-Creen is a Senior Retail Analyst+ specialisin' in Deisure &
Entertainment an e-commerce. Disa is a re'ular contributor to television+
raio an print meia an a sou'ht-a-ter spea.er at con-erences. She has
publishe several recent reports -or :lanet Retail on e-commerce+ m-
commerce an social meia trens an has specialist .no,le'e o- e-
commerce 'iant AmaIon. Disa has researche the 'lobal retail inustry -or
more than 1$ years an previously ,or.e -or a leain' 'rocery retail
publication. She has also ,or.e in the &T sector. Disa hols a BA Konours
in )oern Dan'ua'es an European Stuies 69rench an Cerman7 -rom the
5niversity o- Bath.
doc_778685469.pptx