DNA is an English newspaper by Bombay television station Zee TV and the Hindi – language Dainik Bhaskar. The name of the Corporation publishing DNA is Diligent Media. DNA is the creation of Mumbaikars. The surveyors have visited 11 lacs respondents for taking their views and opinions for an ideal newspaper of their choice.
DNA has adopted Single Brand Strategy that is one single brand is offered the target market. Dainik Bhaskar has Diversified Business Line that is different product lines are marketed, for example Bhaskar Group is dealing in Vanaspati, Textile, Extraction, Press, Cable Industry etc.
DNA will be 40 pages color newspaper. It would contain both national and international news. DNA is a complete family newspaper, which will help people in catering their family needs in single newspaper.
The language used in the paper will be user-friendly (language used will be easy to gettable) and eco-friendly (It will cover on political issues, business issues, environmental issues etc)
Along with the newspaper the subscribers will be getting weekly magazine free on every Sunday, Founder Partner Gold Card will act as Discount Card which would help them in gaining unique and attractive privileges.
DNA marketing strategies heavily relies on newspaper attributes. Quality of the newspaper will be given more priority.
Customers subscribing DNA are getting VFM that is Value for Money, in fact they are gaining much more than what they expect to get.
DNA – The rising
Dainik Bhaskar has adopted Dual Adaptation Strategy for DNA i.e. different product different communication.
This is an expensive strategy and is worthwhile since the target market Mumbai is big enough to adapt the product (Newspaper) and communication accordingly.
DNA has adopted Single Brand Strategy that is one single brand is offered the target market. Dainik Bhaskar has Diversified Business Line that is different product lines are marketed, for example Bhaskar Group is dealing in Vanaspati, Textile, Extraction, Press, Cable Industry etc.
DNA will be 40 pages color newspaper. It would contain both national and international news. DNA is a complete family newspaper, which will help people in catering their family needs in single newspaper.
The language used in the paper will be user-friendly (language used will be easy to gettable) and eco-friendly (It will cover on political issues, business issues, environmental issues etc)
Along with the newspaper the subscribers will be getting weekly magazine free on every Sunday, Founder Partner Gold Card will act as Discount Card which would help them in gaining unique and attractive privileges.
DNA marketing strategies heavily relies on newspaper attributes. Quality of the newspaper will be given more priority.
Customers subscribing DNA are getting VFM that is Value for Money, in fact they are gaining much more than what they expect to get.
DNA – The rising
Dainik Bhaskar has adopted Dual Adaptation Strategy for DNA i.e. different product different communication.
This is an expensive strategy and is worthwhile since the target market Mumbai is big enough to adapt the product (Newspaper) and communication accordingly.