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Business Education
<h2>Distinctive looks of Alfa Romeo Giulia sedan will drive you gaga</h2>
The iconic Italian car maker Alfa Romeo revealed its most awaited and anticipated new Guilia sedan on Wednesday, it was an auspicious day for Alfa, celebrating lavish 105th birthday. Alfa Romeo has exceptional brand image but, falls short to position it well as compared to their arch rivals Mercedes- Benz, BMW, and Audi. Alfa believes that this model will turn the table for them and bring fortunes and set new benchmarks in the luxury car segment. The new model is an exemplary of 105 years style excellence and Italian technology with high performance engines, distinctive and pleasant styling.
The Giulia embedded with power packed features including aluminum, Perfect weight distribution, the best weight-to-power ratio, sophisticated suspensions (the front is an Alfa Romeo exclusive), six-cylinder turbo petrol tuned by engineers with Ferrari developed that delivers 510 horsepower. Which Alfa claims that performance would be swashbuckling and thrilling from 0 to 100 Km/h in just 3.9 seconds, faster than the latest, and more efficient and powerful, Mercedes – AMG C63 and BMW M3.
This model is just like a ray of hope for Alfa Romeo because it will play an important role in building brand and setting the image as powerful as other arch rivals have managed imposed in the market. Well, their cars are always crafty but, their poor decision and bungling behavior towards brands drag them towards failure. Harald Wester, CEO of the Alfa Romeo and Maserati brand, said the company knows that it must work hard to regain respect after years of mediocrity. The brand, which has a rich heritage in the early 1900s for racing victories, made poor strategic decisions in the 1960s and 1980s when it went after an increase in sales with mainstream cars.
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