Description
This presentation describes about the Introduction to Disruptive Innovation, Books on Disruptive Innovation, Disruptive Innovations by Intel, Apple & Godrej. It explains various disruptive innovations like atom processors by intel, ipad by apple, chotukool by godrej.
Disruptive Innovations by Intel, Apple & Godrej
• Introduction to Disruptive Innovation
• Books on Disruptive Innovation
• Disruptive Innovations by Intel, Apple & Godrej
• Latest Articles on Disruptive Innovations
• References
Introduction
Create new market New value network
DISRUPTIVE INNOVATION
Disrupt existing market
Displace earlier technology
Term introduced by Harvard Professor, Clayton Christensen in his 1997 best seller “The Innovator’s Dilemma”
Sustaining v/s Disruptive Innovation
Sustaining innovation
Evolves existing market with better value
Disruptive innovation
Characteristics which customers may not want initially
Firms compete against each other’s improvements
Appear cheaper, simpler and may even be of inferior quality
About the Author: Clayton Christensen
? Foremost authority on
disruptive innovation ? Widely sought after as a speaker, advisor and board member. ? Author of two famous books on Disruptive Innovation
Books: The Innovator’s Dilemma
? Why firms fail despite being
leaders in their market ? ? Sustaining innovations - best utilized by the firms at the best position in an industry ? Disruptive innovations - that are either so much cheaper that they open a new market or create a new value network ? Performance of the disruptive technology grows faster than users’ needs and surpasses the leaders with time.
The Innovator’s Dilemma
Example: Mechanical Excavator Industry
Sustained Innovation: Gasoline Powered Engines
Disruptive Innovation: Hydraulic Actuated System
Books: The Innovator's Solution: Creating and Sustaining Successful Growth
How you can beat your most powerful competitors
• Starts with disruption
• Learn the elements of disruption and practice its theories
The Innovator's Solution: Creating and Sustaining Successful Growth
What products your customers will want to buy ?
? Accurately segment your markets ? Help the disruptions grow into healthy businesses
? Avoid the market forces that can fool you into making bad
decisions
The Innovator's Solution: Creating and Sustaining Successful Growth
Who the best customers are for your products ?
Extract growth from an audience that doesn’t use your products at the moment
The Innovator's Solution: Creating and Sustaining Successful Growth
Get the scope of your business right
? Find out which is right for your business ? key functions - in-house or outsource ? integrate your product offerings or modularize
The Innovator's Solution: Creating and Sustaining Successful Growth
Develop disruptive growth from the top down
? Powerful executive leadership ? Get the ball rolling toward successful disruptions ? Foster sustained business growth
Start before you need to
Put a Senior Manager in Charge
Create an Expert Team of Movers and Shapers
Train the Troops
Disruptive Innovation by Intel: Atom Processors
• Desktop processors with high efficiency and power • High power consuming • Mobile Chipsets for Laptops and Netbooks Exiting Products • Energy Efficient • Powerful • Cheap • Compact • Desktops Chipsets • Mobile Processors
Disruptive Innovation
Disrupted Market
Disruptive Innovation by Apple: Ipad 2
Existing Market
Laptops and Desktop existed in the market Introduced a New product linking laptops and Smart Phones
Disruptive Innovation
Light Weight, Performance,
High Quality Graphics, Applications, Entertainment
Laptop & Netbook Market
Disrupted Market
eReader Marker (Kindle, Sony)
Mobile Devices (Smart Phones)
Disruptive Innovation by Godrej: ChotuKool
ChotuKool
Disruptive Innovation
• Godrej Refrigerators existed • Introduced a new Cooling product for non users • Aimed for users living in single rooms house
• No Moving parts, Portable • Distribution through Speed Post • Less Power consumption
Disrupted Market
• Conventional Markets of Refrigerators • Cooling units
Latest Articles
Paper Presentation
• Harvard Business Review by Clayton • Disruptive innovation for social change • Practical examples
White Paper by Michael L. Schwartz
• Human Nature • Corporate vision • Labor – Union relations
Latest Articles
The Journal of Disruptive Innovation management by Constantinos Markides
• Business model innovation • Technical innovation • Radical product innovation
Innovation at bottom of pyramid by Baiyere Abayomi
References
Books
• The Innovator's Dilemma: When New technologies cause great firms to fail • The innovator’s Solution: Creating and sustaining successful growth
Blogs • Harvard Business Review Blog:[blogs.hbr.org/hbr/on-innovation/] • Innovation Zen:[innovationzen.com/blog/2006/10/04/disruptiveinnovation/] Articles • Personal Website: [www.claytonchristensen.com/] • Harvard Business School: [pine.hbs.edu/external/facPersonalShow.do?pid=6437] • Garter: [www.gartner.com/research/fellows/asset_93329_1176.jsp]
Thank You
doc_965652624.pptx
This presentation describes about the Introduction to Disruptive Innovation, Books on Disruptive Innovation, Disruptive Innovations by Intel, Apple & Godrej. It explains various disruptive innovations like atom processors by intel, ipad by apple, chotukool by godrej.
Disruptive Innovations by Intel, Apple & Godrej
• Introduction to Disruptive Innovation
• Books on Disruptive Innovation
• Disruptive Innovations by Intel, Apple & Godrej
• Latest Articles on Disruptive Innovations
• References
Introduction
Create new market New value network
DISRUPTIVE INNOVATION
Disrupt existing market
Displace earlier technology
Term introduced by Harvard Professor, Clayton Christensen in his 1997 best seller “The Innovator’s Dilemma”
Sustaining v/s Disruptive Innovation
Sustaining innovation
Evolves existing market with better value
Disruptive innovation
Characteristics which customers may not want initially
Firms compete against each other’s improvements
Appear cheaper, simpler and may even be of inferior quality
About the Author: Clayton Christensen
? Foremost authority on
disruptive innovation ? Widely sought after as a speaker, advisor and board member. ? Author of two famous books on Disruptive Innovation
Books: The Innovator’s Dilemma
? Why firms fail despite being
leaders in their market ? ? Sustaining innovations - best utilized by the firms at the best position in an industry ? Disruptive innovations - that are either so much cheaper that they open a new market or create a new value network ? Performance of the disruptive technology grows faster than users’ needs and surpasses the leaders with time.
The Innovator’s Dilemma
Example: Mechanical Excavator Industry
Sustained Innovation: Gasoline Powered Engines
Disruptive Innovation: Hydraulic Actuated System
Books: The Innovator's Solution: Creating and Sustaining Successful Growth
How you can beat your most powerful competitors
• Starts with disruption
• Learn the elements of disruption and practice its theories
The Innovator's Solution: Creating and Sustaining Successful Growth
What products your customers will want to buy ?
? Accurately segment your markets ? Help the disruptions grow into healthy businesses
? Avoid the market forces that can fool you into making bad
decisions
The Innovator's Solution: Creating and Sustaining Successful Growth
Who the best customers are for your products ?
Extract growth from an audience that doesn’t use your products at the moment
The Innovator's Solution: Creating and Sustaining Successful Growth
Get the scope of your business right
? Find out which is right for your business ? key functions - in-house or outsource ? integrate your product offerings or modularize
The Innovator's Solution: Creating and Sustaining Successful Growth
Develop disruptive growth from the top down
? Powerful executive leadership ? Get the ball rolling toward successful disruptions ? Foster sustained business growth
Start before you need to
Put a Senior Manager in Charge
Create an Expert Team of Movers and Shapers
Train the Troops
Disruptive Innovation by Intel: Atom Processors
• Desktop processors with high efficiency and power • High power consuming • Mobile Chipsets for Laptops and Netbooks Exiting Products • Energy Efficient • Powerful • Cheap • Compact • Desktops Chipsets • Mobile Processors
Disruptive Innovation
Disrupted Market
Disruptive Innovation by Apple: Ipad 2
Existing Market
Laptops and Desktop existed in the market Introduced a New product linking laptops and Smart Phones
Disruptive Innovation
Light Weight, Performance,
High Quality Graphics, Applications, Entertainment
Laptop & Netbook Market
Disrupted Market
eReader Marker (Kindle, Sony)
Mobile Devices (Smart Phones)
Disruptive Innovation by Godrej: ChotuKool
ChotuKool
Disruptive Innovation
• Godrej Refrigerators existed • Introduced a new Cooling product for non users • Aimed for users living in single rooms house
• No Moving parts, Portable • Distribution through Speed Post • Less Power consumption
Disrupted Market
• Conventional Markets of Refrigerators • Cooling units
Latest Articles
Paper Presentation
• Harvard Business Review by Clayton • Disruptive innovation for social change • Practical examples
White Paper by Michael L. Schwartz
• Human Nature • Corporate vision • Labor – Union relations
Latest Articles
The Journal of Disruptive Innovation management by Constantinos Markides
• Business model innovation • Technical innovation • Radical product innovation
Innovation at bottom of pyramid by Baiyere Abayomi
References
Books
• The Innovator's Dilemma: When New technologies cause great firms to fail • The innovator’s Solution: Creating and sustaining successful growth
Blogs • Harvard Business Review Blog:[blogs.hbr.org/hbr/on-innovation/] • Innovation Zen:[innovationzen.com/blog/2006/10/04/disruptiveinnovation/] Articles • Personal Website: [www.claytonchristensen.com/] • Harvard Business School: [pine.hbs.edu/external/facPersonalShow.do?pid=6437] • Garter: [www.gartner.com/research/fellows/asset_93329_1176.jsp]
Thank You
doc_965652624.pptx