Disadvantages of Projective Techniques

[sunandaC]

Disadvantages of Projective Techniques
1. Suffer from many of the disadvantages of unstructured direct techniques, but to a greater extent.
2. Require highly trained interviewers.
3. Skilled interpreters are also required to analyze the responses.
4. There is a serious risk of interpretation bias.
5. They tend to be expensive.
6. May require respondents to engage in unusual behavior.


Guidelines for Using Projective Techniques
1. Projective techniques should be used because the required information cannot be accurately obtained by direct methods.
2. Projective techniques should be used for exploratory research to gain initial insights and understanding.
3. Given their complexity, projective techniques should not be used naively.

 

[Business-education]

Projective techniques divided into five groups

1)Associative techniques

2)Completion techniques

3)Constructive techniques

4)Choice/ordering techniques

5)Expressive techniques

 

[bhautik.kawa]

Disadvantages of Projective Techniques
1. Suffer from many of the disadvantages of unstructured direct techniques, but to a greater extent.
2. Require highly trained interviewers.
3. Skilled interpreters are also required to analyze the responses.
4. There is a serious risk of interpretation bias.
5. They tend to be expensive.
6. May require respondents to engage in unusual behavior.


Guidelines for Using Projective Techniques
1. Projective techniques should be used because the required information cannot be accurately obtained by direct methods.
2. Projective techniques should be used for exploratory research to gain initial insights and understanding.
3. Given their complexity, projective techniques should not be used naively.

Hey Sunanda,

I am also uploading a document which will give more detailed explanation on Projective techniques in consumer research.