abhishreshthaa
Abhijeet S
Perhaps, the major disadvantage of PR is the potential for not completing communication process.
While PR messages can break through the clutter of commercials, the receiver may not make the connection to the source. Many firms’ PR efforts are never associated with their sponsors in the public mind.
PR may also mis-fire through mis management and a lack of co-ordination with the marketing department. When the marketing and PR department operate independently, there is a danger of inconsistence communication, redundancies in efforts and so on.
The key to effective PR is to establish a good program, worthy of public interest and manage it properly. To determine if this program is working, the firm must measure the effectiveness of the PR effort.
While PR messages can break through the clutter of commercials, the receiver may not make the connection to the source. Many firms’ PR efforts are never associated with their sponsors in the public mind.
PR may also mis-fire through mis management and a lack of co-ordination with the marketing department. When the marketing and PR department operate independently, there is a danger of inconsistence communication, redundancies in efforts and so on.
The key to effective PR is to establish a good program, worthy of public interest and manage it properly. To determine if this program is working, the firm must measure the effectiveness of the PR effort.