wafadeshmukh
Wafa Deshmukh
Search Engine Marketing and Search Engine Optimization - whats the difference?
Search Engine Marketing
Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. These are often labelled as "sponsored Links" or "sponsored results". These are paid ads also known as Inorganic ads.
Search Engine Marketing process is often generically referred to as "pay per click" (PPC) advertising because you only pay when someone clicks on the advertising link, not when your advertisement is displayed.
Search engine marketing (or, more correctly, search engine advertising) is effectively paid advertising in search engines, where you 'Pay Per Click' (PPC). It is text advertising delivered in response to 'trigger' words typed into the search box. The surfer types in a search phrase, the PPC advertisements which have bid on that phrase are displayed, and if the surfer clicks on a text advertisement they are taken to the advertiser's website. At that point, the advertiser's account is charged for the 'click through' by the search engine's advertising partner.
Search Engine Optimization:
Search Engine Optimisation (SEO) is defined as the process of building pages in a manner which enables the pages to rank highly in 'algorithmically' determined search results, which are generally displayed on the left hand side of the page. The 'algorithmic' results are independently determined by the search engine's own mathematical algorithm, and are based on relevance to the search phrase. Search engines use complex mathematical algorithms to determine the relevance of indexed pages for a particular search phrase. The algorithms are generally understood to factor over 100 'on the page' (i.e. the words used on the page itself, their location, repetition etc.) and 'off the page' (i.e. links pointing to the page, site popularity etc.) aspects in the calculation of their results.
Search engines index HTML code. Before a website can rank in a search engine, it has to be designed with accessibility in mind. Search engines are effectively text browsers with no plugins (no Javascript, no Macromedia Flash). If a site isn't accessible - i.e. the site/ page can't be 'seen' or 'read' by a search engine, then the site/ page can't be indexed by the search engine. Links that can't be seen - can't be followed by the search engine.
Many 'cool' web design tools produce content which can not be seen or read - and therefore can not be indexed by search engines. Search engines can't index 'pictures of words'.
Therefore, it is always advisable to have SEO done with the relevant keywords to your site & always avoid FLASH as the crawler can't read FLASH websites, also it makes your site very slow!
Search Engine Marketing
Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. These are often labelled as "sponsored Links" or "sponsored results". These are paid ads also known as Inorganic ads.
Search Engine Marketing process is often generically referred to as "pay per click" (PPC) advertising because you only pay when someone clicks on the advertising link, not when your advertisement is displayed.
Search engine marketing (or, more correctly, search engine advertising) is effectively paid advertising in search engines, where you 'Pay Per Click' (PPC). It is text advertising delivered in response to 'trigger' words typed into the search box. The surfer types in a search phrase, the PPC advertisements which have bid on that phrase are displayed, and if the surfer clicks on a text advertisement they are taken to the advertiser's website. At that point, the advertiser's account is charged for the 'click through' by the search engine's advertising partner.
Search Engine Optimization:
Search Engine Optimisation (SEO) is defined as the process of building pages in a manner which enables the pages to rank highly in 'algorithmically' determined search results, which are generally displayed on the left hand side of the page. The 'algorithmic' results are independently determined by the search engine's own mathematical algorithm, and are based on relevance to the search phrase. Search engines use complex mathematical algorithms to determine the relevance of indexed pages for a particular search phrase. The algorithms are generally understood to factor over 100 'on the page' (i.e. the words used on the page itself, their location, repetition etc.) and 'off the page' (i.e. links pointing to the page, site popularity etc.) aspects in the calculation of their results.
Search engines index HTML code. Before a website can rank in a search engine, it has to be designed with accessibility in mind. Search engines are effectively text browsers with no plugins (no Javascript, no Macromedia Flash). If a site isn't accessible - i.e. the site/ page can't be 'seen' or 'read' by a search engine, then the site/ page can't be indexed by the search engine. Links that can't be seen - can't be followed by the search engine.
Many 'cool' web design tools produce content which can not be seen or read - and therefore can not be indexed by search engines. Search engines can't index 'pictures of words'.
Therefore, it is always advisable to have SEO done with the relevant keywords to your site & always avoid FLASH as the crawler can't read FLASH websites, also it makes your site very slow!
