abhishreshthaa
Abhijeet S
Advertising Sales Promotions
By using a variety of persuasive appeals, it offers reasons to buy a product or service.
Besides giving reasons in the form of different appeals, they offer incentive to the consumers to buy the product or service now.
Appeals are emotional or functional in nature
Appeals are rational
Time-frame is long term Time frame is short term
The primary objective is to create an enduring brand image To get sales quickly or to induce trial.
Indirect and subtle approach towards persuading customers to buy a product or service
Direct in approach to induce consumers to buy a product or service immediately by temporarily changing the existing price-value relationship of the product or service.
By using a variety of persuasive appeals, it offers reasons to buy a product or service.
Besides giving reasons in the form of different appeals, they offer incentive to the consumers to buy the product or service now.
Appeals are emotional or functional in nature
Appeals are rational
Time-frame is long term Time frame is short term
The primary objective is to create an enduring brand image To get sales quickly or to induce trial.
Indirect and subtle approach towards persuading customers to buy a product or service
Direct in approach to induce consumers to buy a product or service immediately by temporarily changing the existing price-value relationship of the product or service.