Diary v/s Peoplemeter

[abhishreshthaa]

Diary v/s Peoplemeter


People meter:

– Based on actual viewing
– Min Q to be a viewer : 15 secs
– Push button technology
– High degree of Accuracy
– Minute by minute viewing
– Immediate Results
– Guest Viewing Facility
– Ability to monitor new stations quickly
– Accurate Reach & frequency data


Diary method:

– Based on recalled viewing
– Min Q to be a viewer : 5 mins every quarter hour
– Manual self completion
– 1/4 hour viewing
– 2/3 week delay in reporting
– Panel viewing only
– Delay in reporting new stations