abhishreshthaa
Abhijeet S
Dhoni's deals are believed to fetch between Rs 10 million and Rs 20 million.
Collage, which signed up the 24-year-old Bindra in 2004, also represents other sportspersons like Virender Sehwag, Gautam Gambhir and Ishant Sharma - all members of the Indian cricket team, who reportedly ask for around Rs 3 million.
As per Khaneja's calculations, endorsement counts commanded by these stars will then be cheaper than India's latest Olympic hero if endorsements begin to come his way.
The Delhi-based sports marketing firm had also represented shooter Rajyavardhan Singh Rathore, who won silver at the Athens Games. Between 2005 and 2006, he got the endorsement deals with the Sahara group, Hero Honda and Coca Cola.
Khaneja declined to dwell on possible campaigns around Bindra, saying it all depended on how much of a public figure the shooter wanted to be, or how his affluent family wanted to project him.
"I had expected endorsements to come his way after he won the World Championship gold medal (in 2006 in Zagreb, Croatia). But that didn't happen," Khaneja said. "Shooting has never been on the national radar. But this is a huge feat - this is about an Olympic medal."
Collage, which signed up the 24-year-old Bindra in 2004, also represents other sportspersons like Virender Sehwag, Gautam Gambhir and Ishant Sharma - all members of the Indian cricket team, who reportedly ask for around Rs 3 million.
As per Khaneja's calculations, endorsement counts commanded by these stars will then be cheaper than India's latest Olympic hero if endorsements begin to come his way.
The Delhi-based sports marketing firm had also represented shooter Rajyavardhan Singh Rathore, who won silver at the Athens Games. Between 2005 and 2006, he got the endorsement deals with the Sahara group, Hero Honda and Coca Cola.
Khaneja declined to dwell on possible campaigns around Bindra, saying it all depended on how much of a public figure the shooter wanted to be, or how his affluent family wanted to project him.
"I had expected endorsements to come his way after he won the World Championship gold medal (in 2006 in Zagreb, Croatia). But that didn't happen," Khaneja said. "Shooting has never been on the national radar. But this is a huge feat - this is about an Olympic medal."
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