Dettol presentation - Help!

[patmondy]

Hi! Need help on a presentation I'm making for my marketing class. What marketing strategy can we use for Dettol?

 

[amanda30]

Hey, I need information on Dettol as well. Apparently, I coudnt open your attachment yet.

 

[roshcrazy]

Hey, I need information on Dettol as well. Apparently, I coudnt open your attachment yet.

for project on dettol, check this link:

http://www.managementparadise.com/forums/marketing-management/10709-dettol-presentation.html

 

[ankitgokani]

well dettol is always related to health and is a very synomus name even if some ppl use savlon dey use the word dettol
so the strategy shud be something ealted to common man and der thinking like hero hnda did dhak dhak hamara bajaj did appealing to common man

 

[vrr11777]

well dettol is always related to health and is a very synomus name even if some ppl use savlon dey use the word dettol
so the strategy shud be something ealted to common man and der thinking like hero hnda did dhak dhak hamara bajaj did appealing to common man

Hi friends ,Even Iam planning to do a project on Dettol.
Let me put my ideainto it.
Dettol has been a clear & undisputed market leader in indian market in its segment over 75 years.This is a leading brand for RBI company and they are planning to make it a 1000Cr brand by 2010.Isn't that surprising that now a days when you get enough substtutes for every brand in the market you don't find a brand that can dare stand up to Dettol?

Even the Savlon BY j&j could not impact Dettol,Thanks to dettols attack on their plaster market immediately to unstable J&J.

 

[babe_yes]

The presentation is really good...full of hard facts

 

[bhautik.kawa]

Hi! Need help on a presentation I'm making for my marketing class. What marketing strategy can we use for Dettol?

Hello Friend,

Here i am up-loading Brand re-positioning strategies of of Savlon Active Antiseptic Soap, please check attachment below.