Describing the Business, and Yourself
The first several sections of your plan should describe the beauty of your business idea. If you will show your plan to potential lenders, investors or people you want to work with, show them that you've hit upon a product or service that customers really want. In addition, you want to show that you are exactly the right person to make your fine idea a roaring success.
Your goal is to have them say, "Wow! What a great business idea! And yes, I see exactly why Carlos Burns is the ideal person to make it a big success."
To accomplish these goals, you should include the following:
• a statement of the purpose of your business
• a detailed description of how the business will work
• an analysis of your market
• an analysis of your competitors
• a description of your marketing strategy, and
• a résumé setting forth your business accomplishments.
Again, depending on how you intend to use your business plan, you may be able to skip some of these elements. For example, if you don't need to raise start-up money and are writing a plan mostly for your own use, you may decide to skip the résumé of your own business accomplishments. But think twice before you leave out too much. Any new business will need to introduce itself to loads of people suppliers, contractors, employees and key customers, to name a few and showing them part or all of your business plan can be a great way to do it.
The first several sections of your plan should describe the beauty of your business idea. If you will show your plan to potential lenders, investors or people you want to work with, show them that you've hit upon a product or service that customers really want. In addition, you want to show that you are exactly the right person to make your fine idea a roaring success.
Your goal is to have them say, "Wow! What a great business idea! And yes, I see exactly why Carlos Burns is the ideal person to make it a big success."
To accomplish these goals, you should include the following:
• a statement of the purpose of your business
• a detailed description of how the business will work
• an analysis of your market
• an analysis of your competitors
• a description of your marketing strategy, and
• a résumé setting forth your business accomplishments.
Again, depending on how you intend to use your business plan, you may be able to skip some of these elements. For example, if you don't need to raise start-up money and are writing a plan mostly for your own use, you may decide to skip the résumé of your own business accomplishments. But think twice before you leave out too much. Any new business will need to introduce itself to loads of people suppliers, contractors, employees and key customers, to name a few and showing them part or all of your business plan can be a great way to do it.