Derivatives

INSTA BANKING

ICICI Bank’s “Insta Banking” enables you to conduct banking transactions anytime from anywhere. You can avail of this anywhere-Anytime banking service through our 24-hour channels like ATM, Internet Banking, Instant Voice Response (IVR) Banking and Mobile Banking, and from 8 a.m. to 8 p.m.

These unique and user-friendly channels have brought banking services to your fingertips. From balance enquiry to checking cheque status to ordering a new cheque book, you can communicate with ICICI Bank from the comfort of your home or in the middle of a busy day at the office.

CALL CENTRE

MUMBAI CALL CENTRE

• Handle 25 different products with 10 million customers with 620 positions.

• Call centre is a cheaper channel than the branch, and often it is more convenient for the customer.






• The ability to serve across all product categories from a single location has enabled the bank to provide a level of service qualitatively superior to its competitors, and this is offered as a complementary extension of the branch capabilities.

• The relationship between the branches and the call centre is very good, and the branches are discovering how to focus their efforts on more rewarding service relationships.

• The biggest challenge is the people management side of the equation: your call centre service is going to be as good as your people. They have to be motivated; they have to empathize with the customer.
 
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