Description
Description in regard to department of management and marketing dr. larry mcdaniel.
DEPT OF MANAGEMENT & MARKETING, CBPA, AAMU Undergraduate Bulletin, 2014-2015 ~ 108 ~
Department of Management and Marketing
Dr. Larry McDaniel, Chair
316 College of Business and Public Affairs Building
Voice: (256) 372-4812, Fax: (256) 372-5492, [email protected]
Introduction
In today’s increasingly competitive environment, organizations in both the private and public sectors are interested in individuals that
would provide effective leadership at all levels of their organizations. The Department of Management and Marketing offers Bachelor
of Science programs designed to provide students with a broad-based education for managerial success. This broad-based education
prepares students for excellent employment and entrepreneurial opportunities in business, government and the not-for-profit sector.
Mission Statement/Objectives
The objective of the Department of Management and Marketing is to provide high quality education that prepares students for leadership
positions in their chosen professions and to meet the challenges of personal development. Consistent with the mission of the College of
Business and Public Affairs, the Department focuses on providing students with the knowledge to develop the skills to analyze problems,
communicate solutions, and understand the impact of their decisions.
Programs Offered
Bachelor of Science Degrees
MAJOR CONCENTRATION MINOR
Business Management and Administration International Business
Mgt Information Systems
Business Administration
International Business
Entrepreneurship Entrepreneurship
Management Management
Marketing Marketing
Financial Aid/Scholarships
Please refer to the College of Business and Public Affairs Scholarship section for more information on scholarships available to all
business majors.
Cooperative Education/Internships
The Department offers internship courses that provide students the opportunity to acquire some practical experience and enhance their
personal and professional development. Students may participate in paid internship through the Kauffman Entrepreneurial Internship
Program, which is administered by the Department. The Center for Entrepreneurship and Economic Development (CEED) in the College
of Business and Public Affairs, also places students in paid internships in the Huntsville area. Also, other internship opportunities are
available locally and throughout the country.
Student/Professional Organizations
American Production and Inventory Control Society (APICS) – The Educational Society for Resource Management is an
international organization offering education and materials in support of the effective use of resources in the manufacturing and service
organizations. Our student chapter was established in 1994.
American Marketing Association is a chapter of the International Collegiate American Marketing Association. This organization is
most committed to providing a forum for students’ professional growth and development, and actively encourages their involvement.
Membership benefits include the opportunity to participate in valuable business seminars and workshops offered by top marketing
professionals and a one-year subscription to Marketing News, a publication dedicated to the discussion of the latest topics and issues in
the field, and written especially for members.
Mu Kappa Tau National Honor Society was chartered in the Spring of 1986 for the purpose of recognizing junior and senior marketing
students with an over GPA of 3.25 and above. In addition to promoting and stimulating interest in the area of Marketing, the organization
fosters a relationship among its honor students, marketing faculty, and marketing professionals.
Society for Human Resource Management (SHRM) - The Society for Human Resource Management is the leading voice of the
human resource profession, representing the interests of over 65,000 professional and 6,000 student members from around the world.
SHRM provides its membership with services that equip human resource professionals to become leaders and decision-makers within
their organizations. The society is a founding member and Secretariat of the World Federation of Personnel Management Association
(WFPMA), which links human resource associations in 55 nations.
DEPT OF MANAGEMENT & MARKETING, CBPA, AAMU Undergraduate Bulletin, 2014-2015 ~ 109 ~
Association of Logistics and Supply Chain Management (ALSCM) - is an organization dedicated to providing professional growth
and development of student members in the fields of transportation, logistics and supply chain management. ALSCM is also associated
with Council of Supply Chain Management Professionals (CSCMP) and Institute of Supply Chain Management (ISM).
Council of Supply Chain Management Professionals (CSCMP) – is the preeminent worldwide professional association of supply
chain management that provides educational opportunities and relevant information via a variety of programs, services, and activities.
Membership is for all full-time undergraduate and graduate students.
Institute of Supply Chain Management (ISM) – is a not-for-profit association that provides education, development, and advancement
of the profession and the expansion of professional skills and knowledge. Membership is for all full-time undergraduate and graduate
students.
Students in Free Enterprise, Inc. (SIFE) is a non-profit organization that provides college students the opportunity to learn about the
free enterprise system. It also offers students the opportunity to develop leadership, teamwork, and communication skills through
learning, practicing, and teaching the principles of the free enterprise system.
Special Programs/Awards/Recognitions
Each academic year, the Department of Management and Marketing recognizes the graduating senior with highest academic
achievement in management, marketing, international business, logistics and supply chain management, and management information
systems.
Department Graduation Requirements
1. Complete the University General Education Curriculum requirements.
2. Complete the Department and Major Curriculum requirements.
3. Complete the minimum number of semester credit hours required for graduation.
4. Students pursuing a minor must fulfill the prerequisite requirements for any of the 18 credit hour courses required for the minor.
5. Students pursuing a program must earn at least 25 percent of the credit hours required at Alabama A&M University.
6. Students pursuing a program must earn at least 50 percent of course work in the major/concentration/specialty area at AAMU.
7. A grade of ‘D’ or better is required in the major and minor coursework.
8. Students must take the Senior Exit Exam as established for the AAMU business program.
9. Maintain the grade point averages and course grades noted on each curricula page for programs, majors, concentrations, minors,
courses, etc.
10. Transfer students pursuing a baccalaureate degree in the College of Business and Public Affairs must earn at least 50 percent of the
business credit hours required for the degree at Alabama A&M University.
11. All business electives must be upper-level (300 to 499) courses unless otherwise stated.
BUSINESS MANAGEMENT AND ADMINISTRATION MAJOR, Dept of Management & Marketing, CBPA, AAMU Undergraduate Bulletin, 2014-2015, Revised
2014-12-11 ~ 110 ~
Business Management and Administration
120-123 Credit Hours
FRESHMAN YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ORI 101 First Year Experience 1 ORI 102 First Year Experience 1
ENG 101 Composition I 3 ENG 102 Composition II 3
MTH 112 Pre-Calculus Algebra 3 Fine Arts Elective
1
3
Science Elective
1
3 Science Elective
1
3
Science Elective Lab
1
1 Science Elective Lab
1
1
HIS Elective
1
3 Soc/Behav Sci Elective
1
3
PED 137 and 111 2 MTH 120 Calculus and its Applications 3
16 17
SOPHOMORE YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ENG Literature Elective Sequence
1
3 ENG Literature Elective Sequence
1
3
ECO 231 Princ of Macroeconomics 3 ECO 232 Princ of Microeconomics 3
MIS 213 Comp Applications in Business 3 ECO 271 Business Statistics I 3
ENG 205 General Speech 3 MGT 207 Legal Env and Ethics 3
ACC 203 Intro to Accounting I 3 ACC 204 Intro to Accounting II 3
15 15
JUNIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
FIN 315 Princ of Finance 3 MGT 350 Managerial Communication 3
MIS 315 Princ of Mgt Info Systems 3 MKT 315 Princ of Marketing 3
MGT 315 Princ of Management 3 Free Elective 3
Concentration Course
2
3 Concentration Course
2
3
Concentration Course
2
3 Concentration Course
2
3
15 15
SENIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
MGT 413 Production Operations Mgt 3 MGT 442 Strategic Mgt and Policy [CS] 3
NonBusiness Elective 3 Business Elective 3
Concentration Course
2
3 Concentration Course
2
3
Concentration Course
2
3 Concentration Course
2
3-6
Concentration Course
2
3 12-15
15
1
See General Education Requirements section of this Bulletin for eligible courses.
2
Although concentrations are a minimum 21 hours, some may require additional hours. Please check the Bulletin. The attached concentration within the baseline
program is limited to only those concentrations listed on the back of the Program Checklist and in the “Concentrations, Minors, Electives” Section of the Bulletin for
this Department unless otherwise specified here.
ENTREPRENEURSHIP MAJOR, Dept of Management & Marketing, CBPA, AAMU Undergraduate Bulletin, 2014-2015, Revised 2014-12-11 ~ 111 ~
Entrepreneurship
123 Credit Hours
FRESHMAN YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ORI 101 First Year Experience 1 ORI 102 First Year Experience 1
ENG 101 Composition I 3 ENG 102 Composition II 3
MTH 112 Pre-Calculus I 3 Fine Arts Elective
1
3
Science Elective
1
3 Science Elective
1
3
Science Elective Lab
1
1 Science Elective Lab
1
1
HIS Elective
1
3 Soc/Behav Sci Elective
1
3
PED 137 and 111 2 MTH 120 Calculus and its Applications 3
16 17
SOPHOMORE YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ENG Literature Elective Sequence
1
3 ENG Literature Elective Sequence
1
3
MIS 213 Comp Applications in Business 3 ECO 271 Business Statistics I 3
ENG 205 General Speech 3 MGT 207 Legal Env and Ethics 3
ECO 231 Princ of Macroeconomics 3 ECO 232 Princ of Microeconomics 3
ACC 203 Intro to Accounting I 3 ACC 204 Intro to Accounting II 3
15 15
JUNIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
FIN 315 Princ of Finance 3 MGT 350 Managerial Communications 3
MIS 315 Princ of Mgt Info Systems 3 MKT 315 Princ of Marketing 3
MGT 315 Princ of Management 3 ETR 320 Plan/Launch New Ventures 3
ACC 219 Managerial Accounting 3 MGT 352 Entrepreneurship 3
ETR 315 Intro to Entrepreneurship 3 Free Elective 3
ETR 319 ID/Eval New Venture Opps 3 15
18
SENIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
MGT 413 Production Operations Mgt 3 MGT 442 Strategic Mgt and Policy [CS] 3
ETR 430 Grow/Manage New Ventures 3 MGT 458 International Business 3
ETR 440 Field Studies in ETR Firms 3 ETR 445 Sr Portfolio: Write Bus Plan 3
NonBusiness Elective 3 ETR 440 Field Studies in Entrepreneurship 3
12 NonBusiness Elective 3
15
1
See General Education Requirements section of this Bulletin for eligible courses.
MANAGEMENT MAJOR, Dept of Management & Marketing, CBPA, AAMU Undergraduate Bulletin, 2014-2015, Revised 2014-12-11 ~ 112 ~
Management
123 Credit Hours
FRESHMAN YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ORI 101 First Year Experience 1 ORI 102 First Year Experience 1
ENG 101 Composition I 3 ENG 102 Composition II 3
MTH 112 Pre-Calculus I 3 Fine Arts Elective
1
3
Science Elective
1
3 Science Elective
1
3
Science Elective Lab
1
1 Science Elective Lab
1
1
HIS Elective
1
3 Soc/Behav Sci Elective
1
3
PED 137 and 111 2 MTH 120 Calculus and its Applications 3
16 17
SOPHOMORE YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ENG Literature Elective Sequence
1
3 ENG Literature Elective Sequence
1
3
MIS 213 Comp Applications in Business 3 ECO 271 Business Statistics I 3
ENG 205 General Speech 3 MGT 207 Legal Env and Ethics 3
ECO 231 Princ of Macroeconomics 3 ECO 232 Princ of Microeconomics 3
ACC 203 Intro to Accounting I 3 ACC 204 Intro to Accounting II 3
15 15
JUNIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
FIN 315 Princ of Finance 3 MGT 350 Managerial Communications 3
MGT 315 Princ of Management 3 MKT 315 Princ of Marketing 3
ACC 219 Managerial Accounting 3 MGT 332 Org Behavior and Theory 3
NonBusiness Elective 3 MGT 352 Entrepreneurship 3
NonBusiness Elective 3 MGT 397 Management Science 3
15 Business Elective 3
18
SENIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
MIS 315 Princ of Mgt Info Systems 3 MGT 442 Strategic Mgt and Policy [CS] 3
MGT 413 Production Operations Mgt 3 MGT 458 International Business 3
MGT 433 Human Resource Management 3 MGT 3xx-4xx Major Elective 3
MGT 3xx-4xx Major Elective 3 Free Elective 3
12 Business Elective 3
15
1
See General Education Requirements section of this Bulletin for eligible courses.
MARKETING MAJOR, Dept of Management & Marketing, CBPA, AAMU Undergraduate Bulletin, 2014-2015, Revised 2014-12-11 ~ 113 ~
Marketing
123 Credit Hours
FRESHMAN YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ORI 101 First Year Experience 1 ORI 102 First Year Experience 1
ENG 101 Composition I 3 ENG 102 Composition II 3
MTH 112 Pre-Calculus I 3 Fine Arts Elective
1
3
Science Elective
1
3 Science Elective
1
3
Science Elective Lab
1
1 Science Elective Lab
1
1
HIS Elective
1
3 Soc/Behav Sci Elective
1
3
PED 137 and 111 2 MTH 120 Calculus and its Applications 3
16 17
SOPHOMORE YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ENG Literature Elective Sequence
1
3 ENG Literature Elective Sequence
1
3
MIS 213 Comp Applications in Business 3 ECO 271 Business Statistics I 3
ENG 205 General Speech 3 MGT 207 Legal Env and Ethics 3
ECO 231 Princ of Macroeconomics 3 ECO 232 Princ of Microeconomics 3
ACC 203 Intro to Accounting I 3 ACC 204 Intro to Accounting II 3
15 15
JUNIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
FIN 315 Princ of Finance 3 MGT 350 Managerial Communications 3
MIS 315 Princ of Mgt Info Systems 3 MKT 316 Buyer Behavior 3
MKT 315 Princ of Marketing 3 MKT 323 Promotions Management 3
MGT 315 Princ of Management 3 MKT 3xx-4xx Elective 3
Free Elective 3 NonBusiness Elective 3
15 15
SENIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
MGT 413 Production Operations Mgt 3 MGT 442 Strategic Mgt and Policy [CS] 3
MKT 410 Marketing Research 3 MKT 411 Advanced Marketing Research 3
MKT 477 Marketing Management 3 MKT 464 Global Marketing 3
MKT 3xx-4xx Elective 3 MKT 487 Strategic Marketing 3
NonBusiness Elective 3 NonBusiness Elective 3
15 15
1
See General Education Requirements section of this Bulletin for eligible courses.
CONCENTRATIONS, MINORS & ELECTIVES, Dept of Management & Marketing, CBPA, AAMU Undergraduate Bulletin, 2014-2015, Revised 2014-12-11 ~ 114 ~
Concentrations, Minors & Electives
(BUS) INT’L BUSINESS CONCENTRATION (BUS) MGT INFO SYSTEMS CONCENTRATION
MinGPA 2.0. MinGrade D. MinGPA 2.0. MinGrade D.
ACC 461 Seminar in Int’l Accounting 3 MGT 458 International Business 3
ECO 446 Int’l Trade and Policy 3 MIS 331 Info System Analysis and Design 3
FIN 487 Int’l Financial Management 3 MIS 345 Database Management System 3
MGT 332 Org Behavior and Theory 3 MIS 356 Data Communication/Networking 3
MGT 458 International Business 3 MIS 479 Intro Object-Oriented Programming 3
MGT 465 International Management 3 MIS 489 System Development Project 3
MKT 464 Global Marketing 3
1
MIS 3xx-4xx Elective 9
Foreign Language Sequence 6 27
Foreign Language 3
1
CS 2xx-4xx courses may also be used.
30
MANAGEMENT MINOR (NonBusiness prgms mjr) MANAGEMENT MINOR (Business prgms mjr)
MinGPA 2.0. MinGrade D. MinGPA 2.0. MinGrade D.
MGT 207 Legal Environment & Ethics 3 MGT 332 Org Behavior and Theory 3
MGT 315 Principles of Management 3 MGT 352 Entrepreneurship 3
MGT 332 Org Behavior and Theory 3 MGT 397 Management Science 3
MGT 413 Production/Operations Mgt 3 MGT 433 Human Resource Management 3
MGT 433 Human Resource Management 3 MGT 458 International Business 3
3xx-4xx Business Elective 3 MGT 3xx-4xx Elective 3
18 18
MARKETING MINOR (NonBusiness prgms mjr) MARKETING MINOR (Business prgms mjr)
MinGPA 2.0. MinGrade D. MinGPA 2.0. MinGrade D.
MKT 315 Principles of Marketing 3 MKT 316 Buyer Behavior 3
MKT 316 Buyer Behavior 3 MKT 323 Promotion Management 3
MKT 410 Marketing Research 3 MKT 410 Marketing Research 3
MKT 477 Marketing Management 3 MKT 464 Global Marketing & Environment 3
MKT 487 Strategic Marketing 3 MKT 477 Marketing Management 3
Business Elective 3 MKT 487 Strategic Marketing 3
18 18
(BUS) BUSINESS ADMINISTRATION MINOR* (NonBusiness prgms mjr) (BUS) INTERNATIONAL BUSINESS MINOR**
MinGPA 2.0 MinGrade D. MGT 458 must be taken first
ACC 203 Introduction to Accounting I 3
MinGPA 2.0. MinGrade D.
ACC 204 Introduction to Accounting II 3 ACC 461 Seminar in Int’l Accounting 3
FIN 315 Principles of Finance 3 ECO 446 Int’l Trade and Policy 3
MGT 315 Principles of Management 3 FIN 487 Int’l Financial Management 3
MKT 315 Principles of Marketing 3 MGT 458 International Business 3
*ECO 200 or (231 and 232) 3-6 MKT 464 Global Marketing 3
18-21 MKT 465 International Management 3
18
*The economics course taken to fulfill General Education cannot be used to fulfill the minor.
**Upon approval of the School of Business Dean, students may fulfill up to 6 SCH of the minor requirements by participating in one of the following activities: Study
abroad, Internship abroad, Internship domestic that involves international business experience.
CONCENTRATIONS, MINORS & ELECTIVES, Dept of Management & Marketing, CBPA, AAMU Undergraduate Bulletin, 2014-2015, Revised 2014-12-11 ~ 115 ~
(ETR) ENTREPRENEURSHIP MINOR (NonBusiness prgms mjr)
MinGPA 2.0. MinGrade D.
ETR 315 Introduction to Entrepreneurship 3
ETR 320 Planning/Launching New Ventures 3
ETR 430 Growing/Managing New Ventures 3
ETR 445 Senior Portfolio: Write Bus. Plan 3
MGT 207 Legal Environment & Ethics 3
MGT 315 Principles of Management 3
18
BUSINESS ELECTIVES NON-BUSINESS ELECTIVES FREE ELECTIVES
ACC 3xx-4xx 3 Any course except ACC, Any course except
ECO 3xx-4xx 3 ECO, ETR, FIN, MGT, developmental courses.
ETR 3xx-4xx 3 MKT, LSM, MIS and
FIN 3xx-4xx 3 developmental courses.
MGT 3xx-4xx 3
MKT 3xx-4xx 3
LSM 3xx-4xx 3
MIS 3xx-4xx 3
doc_213432964.pdf
Description in regard to department of management and marketing dr. larry mcdaniel.
DEPT OF MANAGEMENT & MARKETING, CBPA, AAMU Undergraduate Bulletin, 2014-2015 ~ 108 ~
Department of Management and Marketing
Dr. Larry McDaniel, Chair
316 College of Business and Public Affairs Building
Voice: (256) 372-4812, Fax: (256) 372-5492, [email protected]
Introduction
In today’s increasingly competitive environment, organizations in both the private and public sectors are interested in individuals that
would provide effective leadership at all levels of their organizations. The Department of Management and Marketing offers Bachelor
of Science programs designed to provide students with a broad-based education for managerial success. This broad-based education
prepares students for excellent employment and entrepreneurial opportunities in business, government and the not-for-profit sector.
Mission Statement/Objectives
The objective of the Department of Management and Marketing is to provide high quality education that prepares students for leadership
positions in their chosen professions and to meet the challenges of personal development. Consistent with the mission of the College of
Business and Public Affairs, the Department focuses on providing students with the knowledge to develop the skills to analyze problems,
communicate solutions, and understand the impact of their decisions.
Programs Offered
Bachelor of Science Degrees
MAJOR CONCENTRATION MINOR
Business Management and Administration International Business
Mgt Information Systems
Business Administration
International Business
Entrepreneurship Entrepreneurship
Management Management
Marketing Marketing
Financial Aid/Scholarships
Please refer to the College of Business and Public Affairs Scholarship section for more information on scholarships available to all
business majors.
Cooperative Education/Internships
The Department offers internship courses that provide students the opportunity to acquire some practical experience and enhance their
personal and professional development. Students may participate in paid internship through the Kauffman Entrepreneurial Internship
Program, which is administered by the Department. The Center for Entrepreneurship and Economic Development (CEED) in the College
of Business and Public Affairs, also places students in paid internships in the Huntsville area. Also, other internship opportunities are
available locally and throughout the country.
Student/Professional Organizations
American Production and Inventory Control Society (APICS) – The Educational Society for Resource Management is an
international organization offering education and materials in support of the effective use of resources in the manufacturing and service
organizations. Our student chapter was established in 1994.
American Marketing Association is a chapter of the International Collegiate American Marketing Association. This organization is
most committed to providing a forum for students’ professional growth and development, and actively encourages their involvement.
Membership benefits include the opportunity to participate in valuable business seminars and workshops offered by top marketing
professionals and a one-year subscription to Marketing News, a publication dedicated to the discussion of the latest topics and issues in
the field, and written especially for members.
Mu Kappa Tau National Honor Society was chartered in the Spring of 1986 for the purpose of recognizing junior and senior marketing
students with an over GPA of 3.25 and above. In addition to promoting and stimulating interest in the area of Marketing, the organization
fosters a relationship among its honor students, marketing faculty, and marketing professionals.
Society for Human Resource Management (SHRM) - The Society for Human Resource Management is the leading voice of the
human resource profession, representing the interests of over 65,000 professional and 6,000 student members from around the world.
SHRM provides its membership with services that equip human resource professionals to become leaders and decision-makers within
their organizations. The society is a founding member and Secretariat of the World Federation of Personnel Management Association
(WFPMA), which links human resource associations in 55 nations.
DEPT OF MANAGEMENT & MARKETING, CBPA, AAMU Undergraduate Bulletin, 2014-2015 ~ 109 ~
Association of Logistics and Supply Chain Management (ALSCM) - is an organization dedicated to providing professional growth
and development of student members in the fields of transportation, logistics and supply chain management. ALSCM is also associated
with Council of Supply Chain Management Professionals (CSCMP) and Institute of Supply Chain Management (ISM).
Council of Supply Chain Management Professionals (CSCMP) – is the preeminent worldwide professional association of supply
chain management that provides educational opportunities and relevant information via a variety of programs, services, and activities.
Membership is for all full-time undergraduate and graduate students.
Institute of Supply Chain Management (ISM) – is a not-for-profit association that provides education, development, and advancement
of the profession and the expansion of professional skills and knowledge. Membership is for all full-time undergraduate and graduate
students.
Students in Free Enterprise, Inc. (SIFE) is a non-profit organization that provides college students the opportunity to learn about the
free enterprise system. It also offers students the opportunity to develop leadership, teamwork, and communication skills through
learning, practicing, and teaching the principles of the free enterprise system.
Special Programs/Awards/Recognitions
Each academic year, the Department of Management and Marketing recognizes the graduating senior with highest academic
achievement in management, marketing, international business, logistics and supply chain management, and management information
systems.
Department Graduation Requirements
1. Complete the University General Education Curriculum requirements.
2. Complete the Department and Major Curriculum requirements.
3. Complete the minimum number of semester credit hours required for graduation.
4. Students pursuing a minor must fulfill the prerequisite requirements for any of the 18 credit hour courses required for the minor.
5. Students pursuing a program must earn at least 25 percent of the credit hours required at Alabama A&M University.
6. Students pursuing a program must earn at least 50 percent of course work in the major/concentration/specialty area at AAMU.
7. A grade of ‘D’ or better is required in the major and minor coursework.
8. Students must take the Senior Exit Exam as established for the AAMU business program.
9. Maintain the grade point averages and course grades noted on each curricula page for programs, majors, concentrations, minors,
courses, etc.
10. Transfer students pursuing a baccalaureate degree in the College of Business and Public Affairs must earn at least 50 percent of the
business credit hours required for the degree at Alabama A&M University.
11. All business electives must be upper-level (300 to 499) courses unless otherwise stated.
BUSINESS MANAGEMENT AND ADMINISTRATION MAJOR, Dept of Management & Marketing, CBPA, AAMU Undergraduate Bulletin, 2014-2015, Revised
2014-12-11 ~ 110 ~
Business Management and Administration
120-123 Credit Hours
FRESHMAN YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ORI 101 First Year Experience 1 ORI 102 First Year Experience 1
ENG 101 Composition I 3 ENG 102 Composition II 3
MTH 112 Pre-Calculus Algebra 3 Fine Arts Elective
1
3
Science Elective
1
3 Science Elective
1
3
Science Elective Lab
1
1 Science Elective Lab
1
1
HIS Elective
1
3 Soc/Behav Sci Elective
1
3
PED 137 and 111 2 MTH 120 Calculus and its Applications 3
16 17
SOPHOMORE YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ENG Literature Elective Sequence
1
3 ENG Literature Elective Sequence
1
3
ECO 231 Princ of Macroeconomics 3 ECO 232 Princ of Microeconomics 3
MIS 213 Comp Applications in Business 3 ECO 271 Business Statistics I 3
ENG 205 General Speech 3 MGT 207 Legal Env and Ethics 3
ACC 203 Intro to Accounting I 3 ACC 204 Intro to Accounting II 3
15 15
JUNIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
FIN 315 Princ of Finance 3 MGT 350 Managerial Communication 3
MIS 315 Princ of Mgt Info Systems 3 MKT 315 Princ of Marketing 3
MGT 315 Princ of Management 3 Free Elective 3
Concentration Course
2
3 Concentration Course
2
3
Concentration Course
2
3 Concentration Course
2
3
15 15
SENIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
MGT 413 Production Operations Mgt 3 MGT 442 Strategic Mgt and Policy [CS] 3
NonBusiness Elective 3 Business Elective 3
Concentration Course
2
3 Concentration Course
2
3
Concentration Course
2
3 Concentration Course
2
3-6
Concentration Course
2
3 12-15
15
1
See General Education Requirements section of this Bulletin for eligible courses.
2
Although concentrations are a minimum 21 hours, some may require additional hours. Please check the Bulletin. The attached concentration within the baseline
program is limited to only those concentrations listed on the back of the Program Checklist and in the “Concentrations, Minors, Electives” Section of the Bulletin for
this Department unless otherwise specified here.
ENTREPRENEURSHIP MAJOR, Dept of Management & Marketing, CBPA, AAMU Undergraduate Bulletin, 2014-2015, Revised 2014-12-11 ~ 111 ~
Entrepreneurship
123 Credit Hours
FRESHMAN YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ORI 101 First Year Experience 1 ORI 102 First Year Experience 1
ENG 101 Composition I 3 ENG 102 Composition II 3
MTH 112 Pre-Calculus I 3 Fine Arts Elective
1
3
Science Elective
1
3 Science Elective
1
3
Science Elective Lab
1
1 Science Elective Lab
1
1
HIS Elective
1
3 Soc/Behav Sci Elective
1
3
PED 137 and 111 2 MTH 120 Calculus and its Applications 3
16 17
SOPHOMORE YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ENG Literature Elective Sequence
1
3 ENG Literature Elective Sequence
1
3
MIS 213 Comp Applications in Business 3 ECO 271 Business Statistics I 3
ENG 205 General Speech 3 MGT 207 Legal Env and Ethics 3
ECO 231 Princ of Macroeconomics 3 ECO 232 Princ of Microeconomics 3
ACC 203 Intro to Accounting I 3 ACC 204 Intro to Accounting II 3
15 15
JUNIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
FIN 315 Princ of Finance 3 MGT 350 Managerial Communications 3
MIS 315 Princ of Mgt Info Systems 3 MKT 315 Princ of Marketing 3
MGT 315 Princ of Management 3 ETR 320 Plan/Launch New Ventures 3
ACC 219 Managerial Accounting 3 MGT 352 Entrepreneurship 3
ETR 315 Intro to Entrepreneurship 3 Free Elective 3
ETR 319 ID/Eval New Venture Opps 3 15
18
SENIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
MGT 413 Production Operations Mgt 3 MGT 442 Strategic Mgt and Policy [CS] 3
ETR 430 Grow/Manage New Ventures 3 MGT 458 International Business 3
ETR 440 Field Studies in ETR Firms 3 ETR 445 Sr Portfolio: Write Bus Plan 3
NonBusiness Elective 3 ETR 440 Field Studies in Entrepreneurship 3
12 NonBusiness Elective 3
15
1
See General Education Requirements section of this Bulletin for eligible courses.
MANAGEMENT MAJOR, Dept of Management & Marketing, CBPA, AAMU Undergraduate Bulletin, 2014-2015, Revised 2014-12-11 ~ 112 ~
Management
123 Credit Hours
FRESHMAN YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ORI 101 First Year Experience 1 ORI 102 First Year Experience 1
ENG 101 Composition I 3 ENG 102 Composition II 3
MTH 112 Pre-Calculus I 3 Fine Arts Elective
1
3
Science Elective
1
3 Science Elective
1
3
Science Elective Lab
1
1 Science Elective Lab
1
1
HIS Elective
1
3 Soc/Behav Sci Elective
1
3
PED 137 and 111 2 MTH 120 Calculus and its Applications 3
16 17
SOPHOMORE YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ENG Literature Elective Sequence
1
3 ENG Literature Elective Sequence
1
3
MIS 213 Comp Applications in Business 3 ECO 271 Business Statistics I 3
ENG 205 General Speech 3 MGT 207 Legal Env and Ethics 3
ECO 231 Princ of Macroeconomics 3 ECO 232 Princ of Microeconomics 3
ACC 203 Intro to Accounting I 3 ACC 204 Intro to Accounting II 3
15 15
JUNIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
FIN 315 Princ of Finance 3 MGT 350 Managerial Communications 3
MGT 315 Princ of Management 3 MKT 315 Princ of Marketing 3
ACC 219 Managerial Accounting 3 MGT 332 Org Behavior and Theory 3
NonBusiness Elective 3 MGT 352 Entrepreneurship 3
NonBusiness Elective 3 MGT 397 Management Science 3
15 Business Elective 3
18
SENIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
MIS 315 Princ of Mgt Info Systems 3 MGT 442 Strategic Mgt and Policy [CS] 3
MGT 413 Production Operations Mgt 3 MGT 458 International Business 3
MGT 433 Human Resource Management 3 MGT 3xx-4xx Major Elective 3
MGT 3xx-4xx Major Elective 3 Free Elective 3
12 Business Elective 3
15
1
See General Education Requirements section of this Bulletin for eligible courses.
MARKETING MAJOR, Dept of Management & Marketing, CBPA, AAMU Undergraduate Bulletin, 2014-2015, Revised 2014-12-11 ~ 113 ~
Marketing
123 Credit Hours
FRESHMAN YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ORI 101 First Year Experience 1 ORI 102 First Year Experience 1
ENG 101 Composition I 3 ENG 102 Composition II 3
MTH 112 Pre-Calculus I 3 Fine Arts Elective
1
3
Science Elective
1
3 Science Elective
1
3
Science Elective Lab
1
1 Science Elective Lab
1
1
HIS Elective
1
3 Soc/Behav Sci Elective
1
3
PED 137 and 111 2 MTH 120 Calculus and its Applications 3
16 17
SOPHOMORE YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
ENG Literature Elective Sequence
1
3 ENG Literature Elective Sequence
1
3
MIS 213 Comp Applications in Business 3 ECO 271 Business Statistics I 3
ENG 205 General Speech 3 MGT 207 Legal Env and Ethics 3
ECO 231 Princ of Macroeconomics 3 ECO 232 Princ of Microeconomics 3
ACC 203 Intro to Accounting I 3 ACC 204 Intro to Accounting II 3
15 15
JUNIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
FIN 315 Princ of Finance 3 MGT 350 Managerial Communications 3
MIS 315 Princ of Mgt Info Systems 3 MKT 316 Buyer Behavior 3
MKT 315 Princ of Marketing 3 MKT 323 Promotions Management 3
MGT 315 Princ of Management 3 MKT 3xx-4xx Elective 3
Free Elective 3 NonBusiness Elective 3
15 15
SENIOR YEAR
First Semester Second Semester
Course No. Course Title Hrs Course No. Course Title Hrs
MGT 413 Production Operations Mgt 3 MGT 442 Strategic Mgt and Policy [CS] 3
MKT 410 Marketing Research 3 MKT 411 Advanced Marketing Research 3
MKT 477 Marketing Management 3 MKT 464 Global Marketing 3
MKT 3xx-4xx Elective 3 MKT 487 Strategic Marketing 3
NonBusiness Elective 3 NonBusiness Elective 3
15 15
1
See General Education Requirements section of this Bulletin for eligible courses.
CONCENTRATIONS, MINORS & ELECTIVES, Dept of Management & Marketing, CBPA, AAMU Undergraduate Bulletin, 2014-2015, Revised 2014-12-11 ~ 114 ~
Concentrations, Minors & Electives
(BUS) INT’L BUSINESS CONCENTRATION (BUS) MGT INFO SYSTEMS CONCENTRATION
MinGPA 2.0. MinGrade D. MinGPA 2.0. MinGrade D.
ACC 461 Seminar in Int’l Accounting 3 MGT 458 International Business 3
ECO 446 Int’l Trade and Policy 3 MIS 331 Info System Analysis and Design 3
FIN 487 Int’l Financial Management 3 MIS 345 Database Management System 3
MGT 332 Org Behavior and Theory 3 MIS 356 Data Communication/Networking 3
MGT 458 International Business 3 MIS 479 Intro Object-Oriented Programming 3
MGT 465 International Management 3 MIS 489 System Development Project 3
MKT 464 Global Marketing 3
1
MIS 3xx-4xx Elective 9
Foreign Language Sequence 6 27
Foreign Language 3
1
CS 2xx-4xx courses may also be used.
30
MANAGEMENT MINOR (NonBusiness prgms mjr) MANAGEMENT MINOR (Business prgms mjr)
MinGPA 2.0. MinGrade D. MinGPA 2.0. MinGrade D.
MGT 207 Legal Environment & Ethics 3 MGT 332 Org Behavior and Theory 3
MGT 315 Principles of Management 3 MGT 352 Entrepreneurship 3
MGT 332 Org Behavior and Theory 3 MGT 397 Management Science 3
MGT 413 Production/Operations Mgt 3 MGT 433 Human Resource Management 3
MGT 433 Human Resource Management 3 MGT 458 International Business 3
3xx-4xx Business Elective 3 MGT 3xx-4xx Elective 3
18 18
MARKETING MINOR (NonBusiness prgms mjr) MARKETING MINOR (Business prgms mjr)
MinGPA 2.0. MinGrade D. MinGPA 2.0. MinGrade D.
MKT 315 Principles of Marketing 3 MKT 316 Buyer Behavior 3
MKT 316 Buyer Behavior 3 MKT 323 Promotion Management 3
MKT 410 Marketing Research 3 MKT 410 Marketing Research 3
MKT 477 Marketing Management 3 MKT 464 Global Marketing & Environment 3
MKT 487 Strategic Marketing 3 MKT 477 Marketing Management 3
Business Elective 3 MKT 487 Strategic Marketing 3
18 18
(BUS) BUSINESS ADMINISTRATION MINOR* (NonBusiness prgms mjr) (BUS) INTERNATIONAL BUSINESS MINOR**
MinGPA 2.0 MinGrade D. MGT 458 must be taken first
ACC 203 Introduction to Accounting I 3
MinGPA 2.0. MinGrade D.
ACC 204 Introduction to Accounting II 3 ACC 461 Seminar in Int’l Accounting 3
FIN 315 Principles of Finance 3 ECO 446 Int’l Trade and Policy 3
MGT 315 Principles of Management 3 FIN 487 Int’l Financial Management 3
MKT 315 Principles of Marketing 3 MGT 458 International Business 3
*ECO 200 or (231 and 232) 3-6 MKT 464 Global Marketing 3
18-21 MKT 465 International Management 3
18
*The economics course taken to fulfill General Education cannot be used to fulfill the minor.
**Upon approval of the School of Business Dean, students may fulfill up to 6 SCH of the minor requirements by participating in one of the following activities: Study
abroad, Internship abroad, Internship domestic that involves international business experience.
CONCENTRATIONS, MINORS & ELECTIVES, Dept of Management & Marketing, CBPA, AAMU Undergraduate Bulletin, 2014-2015, Revised 2014-12-11 ~ 115 ~
(ETR) ENTREPRENEURSHIP MINOR (NonBusiness prgms mjr)
MinGPA 2.0. MinGrade D.
ETR 315 Introduction to Entrepreneurship 3
ETR 320 Planning/Launching New Ventures 3
ETR 430 Growing/Managing New Ventures 3
ETR 445 Senior Portfolio: Write Bus. Plan 3
MGT 207 Legal Environment & Ethics 3
MGT 315 Principles of Management 3
18
BUSINESS ELECTIVES NON-BUSINESS ELECTIVES FREE ELECTIVES
ACC 3xx-4xx 3 Any course except ACC, Any course except
ECO 3xx-4xx 3 ECO, ETR, FIN, MGT, developmental courses.
ETR 3xx-4xx 3 MKT, LSM, MIS and
FIN 3xx-4xx 3 developmental courses.
MGT 3xx-4xx 3
MKT 3xx-4xx 3
LSM 3xx-4xx 3
MIS 3xx-4xx 3
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