Description
We live in a consumer-driven society. Consumers are paramount, whether as individuals, groups or organisations, whether as consumers of tangible products or of services provided. Understanding the psychology of a consumer (their motivations, thoughts, feelings, reasoning, information processing, decision making and behaviours), and how a consumer interacts with their socio-economic and cultural environments to achieve their goals s a key advantage in today's society.
doc_864776614.pdf
We live in a consumer-driven society. Consumers are paramount, whether as individuals, groups or organisations, whether as consumers of tangible products or of services provided. Understanding the psychology of a consumer (their motivations, thoughts, feelings, reasoning, information processing, decision making and behaviours), and how a consumer interacts with their socio-economic and cultural environments to achieve their goals s a key advantage in today's society.
doc_864776614.pdf