DEMOGRAPHIC / BEHAVIORAL FACTORS

abhishreshthaa

Abhijeet S
o Growing concept of nuclear families than the joint families necessitating need for housing units as well as other items of consumer durables.


o Increased number of dual income families resulting in higher income and savings.


o Increased demand for dwelling units due to gradual shift of population from rural/semi-urban centre to urban/metro centre for employment.


o Shift in the attitude of the Indian household from "save and buy' theory to a `buy and repay' principle.


o Increased middle-income segment and their income levels.


o Emergence of new sectors such as Information Technology, media, etc. In the economy that resulted in higher income opportunities and major impact on change in urban consumption pattern.

o Awareness and sophistication in urban and semi-urban households for urban convenience. Social security and status have also contributed to higher demand for housing units, cars, etc.
 
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