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OBJECTIVES OF THE STUDY
1. To study the preference of people for investment purpose
current economic conditions.
2. To study the popularity & success of ICICI BAN for !emat
Accounts.
". To study the e#tent of customers satisfaction holding !emat
Accounts in ICICI BAN.
$. To study the future e#pectations of customers at ICICIBAN
!emat accounts services.
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1. ICICI BANK – COMPANY INFORMATION 3-6
2. MANAGEMENT OF ORGANISATION 7-10
3. SERVICES OFFERED 11-19
4. DEMATERIAI!ATION 20-22
". DEMAT ACCO#NTS $ ASPECTS 23-2%
6. RESEARC& MET&ODOOGY 29-31
7.
PROCED#RE OF SANCTIONING $ OPENING DEMAT
ACCO#NTS
32-3"
%. DEMAT SERVICES OFFERED BY ICICI BANK 36-44
9. DATA ANAYSIS $ INTERPRETATION 4"-"0
10. IMITATIONS "1
11. S'OT ANAYSIS "2
12. CONC#SION( RECOMMENDATION( APPENDI) "3-"9
1. ICICI BANK – COMPANY INFORMATION 3-6
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INDE)
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Chapter-1
ICICI BANK – COMPANY INFORMATION
ICICI Ban% is India&s second'largest (an% )ith total assets of *s. "+$$,.-.
(illion /012 34 (illion5 at 6arch "1+ 2773 and profit after ta# of *s. "1.17
(illion for fiscal 2773. ICICI Ban% is the most valua(le (an% in India in
terms of mar%et capitali8ation and is ran%ed third amongst all the
companies listed on the Indian stoc% e#changes in terms of free float
mar%et capitali8ation..
The Ban% has a net)or% of a(out 4-7 (ranches and "+"77 AT6s in India
and presence in 13 countries. ICICI Ban% offers a )ide range of (an%ing
products and financial services to corporate and retail customers through a
variety of delivery channels and through its speciali8ed su(sidiaries and
affiliates in the areas of investment (an%ing+ life and non'life insurance+
venture capital and asset management.
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The Ban% currently has su(sidiaries in the 0nited ingdom+ *ussia and
Canada+ (ranches in 1ingapore+ Bahrain+ 9ong ong+ 1ri :an%a and !u(ai
International ;inance Centre and representative offices in the 0nited 1tates+
0nited Ara( <mirates+ China+ 1outh Africa+ Bangladesh+ Thailand+
6alaysia and Indonesia. =ur 0 su(sidiary has esta(lished a (ranch in
Belgium.
ICICI Ban%&s e>uity shares are listed in India on Bom(ay 1toc% <#change
and the National 1toc% <#change of India :imited and its American
!epositary *eceipts /A!*s5 are listed on the Ne) ?or% 1toc% <#change
/N?1<5.
&*+,-./
ICICI Ban% )as originally promoted in 144$ (y ICICI :imited+ an Indian
financial institution+ and )as its )holly'o)ned su(sidiary. ICICI&s
shareholding in ICICI Ban% )as reduced to $,@ through a pu(lic offering
of shares in India in fiscal 144.+ an e>uity offering in the form of A!*s
listed on the N?1< in fiscal 2777+ ICICI Ban%&s ac>uisition of Ban% of
6adura :imited in an all'stoc% amalgamation in fiscal 2771+ and secondary
mar%et sales (y ICICI to institutional investors in fiscal 2771 and fiscal
2772.
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ICICI )as formed in 14-- at the initiative of the Aorld Ban%+ the
Bovernment of India and representatives of Indian industry. The principal
o(Cective )as to create a development financial institution for providing
medium'term and long'term proCect financing to Indian (usinesses.
In the 1447s+ ICICI transformed its (usiness from a development financial
institution offering only proCect finance to a diversified financial services
group offering a )ide variety of products and services+ (oth directly and
through a num(er of su(sidiaries and affiliates li%e ICICI Ban%. In 1444+
ICICI (ecome the first Indian company and the first (an% or financial
institution from non'Dapan Asia to (e listed on the N?1<.
After consideration of various corporate structuring alternatives in the
conte#t of the emerging competitive scenario in the Indian (an%ing
industry+ and the move to)ards universal (an%ing+ the managements of
ICICI and ICICI Ban% formed the vie) that the merger of ICICI )ith ICICI
Ban% )ould (e the optimal strategic alternative for (oth entities+ and )ould
create the optimal legal structure for the ICICI group&s universal (an%ing
strategy.
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The merger )ould enhance value for ICICI shareholders through the
merged entity&s access to lo)'cost deposits+ greater opportunities for
earning fee'(ased income and the a(ility to participate in the payments
system and provide transaction'(an%ing services.
The merger )ould enhance value for ICICI Ban% shareholders through a
large capital (ase and scale of operations+ seamless access to ICICI&s strong
corporate relationships (uilt up over five decades+ entry into ne) (usiness
segments+ higher mar%et share in various (usiness segments+ particularly
fee'(ased services+ and access to the vast talent pool of ICICI and its
su(sidiaries.
In =cto(er 2771+ the Boards of !irectors of ICICI and ICICI Ban%
approved the merger of ICICI and t)o of its )holly'o)ned retail finance
su(sidiaries+ ICICI Personal ;inancial 1ervices :imited and ICICI Capital
1ervices :imited+ )ith ICICI Ban%.
The merger )as approved (y shareholders of ICICI and ICICI Ban% in
Danuary 2772+ (y the 9igh Court of BuCarat at Ahmeda(ad in 6arch 2772+
and (y the 9igh Court of Dudicature at 6um(ai and the *eserve Ban% of
India in April 2772. Conse>uent to the merger+ the ICICI group&s financing
and (an%ing operations+ (oth )holesale and retail+ have (een integrated in
a single entity.
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Chapter-2
ORGANISATION0S STR#CT#RE
B-1.2 M3453.+
6r. N. Eaghul+ Chairman
6r. 1ridar Iyengar
6r. :a%shmi N. 6ittal
6r. Narendra 6ur%um(i
6r. Anupam Puri
6r. Einod *ai
6r. 6.. 1harma
6r. P.6. 1inha
Prof. 6arti B. 1u(rahmanyam
6r. T.1. EiCayan
6r. E. Prem Aatsa
6r. .E. amath+ 6anaging !irector & C<=
6s. Chanda ochhar+ Doint 6anaging !irector & Chief ;inancial =fficer
6s. 6adha(i Puri'Buch+ <#ecutive !irector
6r. 1onCoy ChatterCee+ <#ecutive !irector
6r. E. Eaidyanathan+ <#ecutive !irector
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B-1.2 C-44*,,33+
Audit Committee
? 6r. 1ridar Iyengar
? 6r. Narendra 6ur%um(i
? 6r. 6. . 1harma
Board Governance & Remuneration Committee
? 6r. N. Eaghul
? 6r. Anupam Puri
? 6r. 6. . 1harma
? 6r. P. 6. 1inha
? Prof. 6arti B. 1u(rahmanyam
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Customer Service Committee
? 6r. N. Eaghul
? 6r. Narendra 6ur%um(i
? 6r. 6.. 1harma
? 6r. P.6. 1inha
? 6r. . E. amath
Credit Committee
? 6r. N. Eaghul
? 6r. Narendra 6ur%um(i
? 6r. 6 .. 1harma
? 6r. P. 6. 1inha
? 6r. . E. amath
Fraud Monitoring Committee
? 6r. 6. . 1harma
? 6r. Narendra 6ur%um(i
? 6r. . E. amath
? 6s. Chanda !. ochhar
? 6r. E. Eaidyanathan
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Risk Committee
? 6r. N. Eaghul
? 6r. 1ridar Iyengar
? Prof. 6arti B. 1u(rahmanyam
? 6r. E. Prem Aatsa
? 6r. . E. amath
Share Transfer & Shareholders'/ nvestors' Grievance Committee
? 6r. 6. . 1harma
? 6r. Narendra 6ur%um(i
Asset!"ia#ilit$ Management Committee
? 6s. Chanda !. ochhar
? 6s. 6adha(i Puri'Buch 6s. Chanda !. ochhar
? 6s. 6adha(i Puri'Buch
? 6r. 1onCoy ChatterCee
? 6r. E. Eaidyanathan
Committee of %irectors
? 6r. . E. amath
? 6s. Chanda !. ochhar
? 6s. 6adha(i Puri'Buch
? 6r. 1onCoy ChatterCee
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? 6r. E. Eaidyanathan
Chapter-3
SERVICES OFFERED
DEPOSITS6 -
ICICI Ban% offers )ide variety of !eposit Products to suit your
re>uirements. Coupled )ith convenience of net)or%ed (ranchesF AT6s
and facility of <'channels li%e Internet and 6o(ile Ban%ing+ ICICI Ban%
(rings (an%ing at your doorstep. 1elect any of our deposit products and
provide your details online and our representative )ill contact you for
Account =pening.
Savings Account ICICI Ban% offers you a po)er pac%ed 1avings Account
)ith a host of convenient features and (an%ing channels to transact
through. 1o no) you can (an% at your convenience+ )ithout the stress of
)aiting in >ueues.
"ife &lus Senior Citi'en services Ae understand that as you reach the age to
retire+ you do have certain concerns+ )hether youGre hard earned money is
safe and secure+ )hether your investments give you the %ind of returns that
you need. That&s )hy )e have an ideal Ban%ing 1ervice for those )ho are
,7 years and a(ove. The 1enior Citi8en 1ervices from ICICI Ban% has
several advantages that are tailored to (ring more convenience and
enCoyment in your life.
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(oung Stars it)s really important to help children learn the value of finances
and money management at an early age. Ban%ing is a serious (usiness+ (ut
)e ma%e (an%ing a pleasure and at the same time children learn ho) to
manage their personal finances.
Fi*ed %e+osits 1afety+ ;le#i(ility+ :i>uidity and *eturnsHHHH A com(ination
of un(eata(le features of the ;i#ed !eposit from ICICI Ban%.
Recurring %e+osits Ahen e#penses are high+ you may not have ade>uate
funds to ma%e (ig investments. But simply going ahead )ithout saving for
the future is not an option for you. Through ICICI Ban% *ecurring !eposit
you can invest small amounts of money every month that ends up )ith a
large saving on maturity. 1o you enCoy t)in advantages' afforda(ility and
higher earnings.
,as$ Receive Account <asy receive account is a uni>ue account that caters
to the domestic (an%ing needs )hile offering additional (enefits for
remittances received in the account.
OANSI
ICICI Ban% offers )ide variety of
ans Products to suit your
re>uirements. Coupled )ith convenience of net)or%ed (ranchesF AT6s
and facility of <'channels li%e Internet and 6o(ile Ban%ing+ ICICI Ban%
(rings (an%ing at your doorstep. 1elect any of our loan product and provide
your details online and our representative )ill contact you for getting loans.
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-ome "oans The No. 1 9omeans Provider in the country+ ICICI Ban%
9omeans offers some un(eata(le (enefits to its customers ' !oorstep
1ervice+ 1implified !ocumentation and Buidance throughout the Process.
It&s really easyH
&ersonal "oans If you&re loo%ing for a personal loan that&s easy to get+ your
search ends here. ICICI Ban% Personalans are easy to get and a(solutely
hassle free. Aith minimum documentation you can no) secure a loan for
an amount up to *s. 1- la%hs.
Car "oans The No. 1 financier for car loans in the country. Net)or% of
more than 2-77 channel partners in over 1777 locations. Tie'ups )ith all
leading automo(ile manufacturers to ensure the (est deals. ;le#i(le
schemes & >uic% processing. 9assle'free application process on the clic%
of a mouse.
Commercial .ehicle "oans *ange of services on e#isting loans & e#tended
products li%e funding of ne) vehicles+ refinance on used vehicles+ (alance
transfer on high cost loans+ top up on e#isting loans+ Jtend product+
)or%ing capital loans & other (an%ing products.
T/o 0heeler "oans Avail attractive schemes at competitive interest rates
from the No 1 ;inancier for T)o Aheelerans in the country. ;inance
facility upto 47@ of the =n *oad Cost of the vehicle+ repaya(le in
convenient repayment options and comforta(le tenors from , months to ",
months. *ide home on your !ream T)o Aheeler )ith our hassle free
finance.
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Farm ,1ui+ment "oans Preferred financier for almost all leading tractor
manufacturers in the country. ;le#i(le repayment options in tandem )ith
the farmer&s seasonal li>uidity. 6onthly+ Kuarterly and 9alf'yearly
repayment patterns to choose from. Comforta(le repayment tenures from 1
year to 4 years.
INVESTMENTS6
At ICICI Ban%+ )e care a(out all your needs. Along )ith !eposit products
andan offerings+ ICICI Ban% assists you to manage your finances (y
providing various investment options ranging from ICICI Ban% Ta# 1aving
Bonds to <>uity Investments through Initial Pu(lic =ffers and Investment
in Pure Bold.
ICICI Ban% facilitates follo)ing investment productsI
1. ICICI Ban% Ta# 1aving Bonds
2. Bovernment of India Bonds
". Investment in 6utual ;unds
$. Initial Pu(lic =ffers (y Corporate
-. Investment in LPure BoldL
,. ;oreign <#change 1ervices
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3. 1enior Citi8ens 1avings 1cheme+ 277$
?ou can invest in a(ove products through any of our (ranches. ;or select
products ICICI Ban% also provides the ease of investing through electronic
channels li%e AT6s and Internet /ICICIdirect.com5
CARDS6
ICICI Ban% offers a variety of cards to suit your different transactional
needs. =ur range includes Credit Cards+ !e(it Cards and Prepaid cards.
These cards offer you convenience for your financial transactions li%e cash
)ithdra)al+ shopping and travel. These cards are )idely accepted (oth in
India and a(road. *ead on for details and features of each.
Credit Cards ICICI Ban% Credit Cards give you the facility of cash+
convenience and a range of (enefits+ any)here in the )orld. These (enefits
range from life time free cards+ Insurance (enefits+ glo(al emergency
assistance service+ discounts+ utility payments+ travel discounts and much
more.
%e#it Cards The ICICI Ban% !e(it Card is a revolutionary form of cash
that allo)s customers to access their (an% account around the cloc%+ around
the )orld. The ICICI Ban% !e(it Card can (e used for shopping at more
than ".- :a%h merchants in India and 2$ million merchants )orld)ide.
Travel Card Presenting ICICI Ban% Travel Card. The 9assle ;ree )ay to
Travel the )orld. Traveling )ith 01 !ollar+ <uro+ Pound 1terling or 1)iss
;rancsMo%ing for security and convenienceM ta%e ICICI Ban% Travel
Card. Issued in duplicate. =ffers the Pin (ased security. 9as the
convenience of usage of Credit or !e(it card.
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&re &aid Cards ICICI Ban% (rings to you a complete (ou>uet of pre'paid
cards providing payment solutions at your fingertips. ICICI Ban% pre'paid
cards are a safe & convenient )ay for associate payments+ dis(ursements+
gifting & small tic%et transactions. Pre'paid cards are availa(le on a EI1A
platform thus providing accessi(ility to over ".- :a%h merchant
esta(lishments & cash )ithdra)al from all EI1A AT6s in India.
FORE) SERVICES6
Foreign ,*change Services ICICI Ban%&s ;oreign <#change 1ervices )ill
help you organi8e your foreign e#change in the most hassle free manner.
Ahether its ;oreign Currency+ Travelers Che>ues or Travel Card+ ICICI
Ban% ;oreign <#change 1ervices is a one'stop solution to your foreign
e#change re>uirement. 1mooth Courneys (egin at ICICI Ban%&s ;oreign
<#change 1ervices. Ta%e advantage of competitive rates. Aith ICICI
Ban%&s ;oreign <#change 1ervices you are assured of the (est possi(le
rates of ;oreign <#change ' Currencies+ Travelers Che>ues or Travel Card+
round the year. <nCoy professional and personali8ed service. Ae ensure
hassle'free services for you )ith an assurance of prompt delivery of
;oreign <#change at your doorstepN.
;oreign <#change 1ervices offers a variety of foreign e#change products
li%eI
? ICICI Ban% Travel Card
? Travelers Che>ues /American <#press5
? ;oreign Currencies
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M-5*73 B189*8:
Ban% on the move )ith ICICI Ban% 6o(ile Ban%ing. Aith ICICI Ban%+
Ban%ing is no longer )hat it used to (e. ICICI Ban% offers the 6o(ile
Ban%ing facility to all its Ban%+ Credit Card+ !emat andan customers.
ICICI Ban% 6o(ile Ban%ing can (e divided into t)o categories of
facilitiesI
Alert facilityI The ICICI Ban% 6o(ile Ban%ing Alert facility informs you
promptly of the significant transactions in your accounts. It %eeps you
updated )herever you go.
*e>uest facilityI ICICI Ban% 6o(ile Ban%ing *e>uest facility ena(les you
to as% for your account information.
A user friendly automated service menu offers you convenient access to
your account coupled )ith security as+ all your transactions are protected
(y a Atm Pin ' The Personal pass)ord to your Ban%s & Credit card
Account and Tpin for your !emat Account . But if you do need any
assistance our officers )ill (e glad to help you
1elf Phone Ban%ing /IE*5 access 6echanisms are as follo)sI ;or !eposits
''The customer )ould need to %ey'in his AT6F!e(it Card Num(er and its
corresponding AT6 PIN. ;or Credit Cards 'The customer )ould need to
%ey'in his 1, digit Card Num(er and its corresponding AT6 PIN.
;or !emat Account 9olders 'The customer )ould need to %ey'in his 1$
!igit !emat Account Num(er and its TPIN. ;or Bond Account 9olders
'The customer )ould need to %ey in his Bonds holder Num(er only. 1ome
of the services offered are listed (elo)
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Ban%s ;unctionalitiesI
? Account Balance
? 6ini 1tatement
? Che>ue Boo% *e>uest
? Che>ue 1tatus en>uiry
? 1top Che>ue Payment
? 0tility Bill Payment
? Internet 0serid
? 6o(ile (an%ing *egistration
Card Functionalities2
? =utstanding Balance
? !etails of :ast 1tatement
? !etails of :ast Payment
? :ast five Transactions
? *e)ard Points status
%emat Functionalities2
? I1IN >uery
? 9olding statement
? Transaction 9istory
? 1u(mitting !elivery Instructions
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? *e>uest for Instruction Boo%let
Bonds Functionalities2
? Information on *edemption
? Information on Interest
? Information on !espatch of Bonds certificates
3thers2
?stF*eplacement card
? AT6 pin re'issue
? 1tanding Instructions
? Complaints and suggestions
? In>uire a(out any ICICI Ban% product
ATM
ICICI Ban%&s 2$ 9our AT6 net)or% is one of the largest and most
)idespread AT6 Net)or% in India. =ur AT6s are located in commercial
areas+ residential localities+ maCor petrol pumps+ airports+ near rail)ay
stations and other places )hich are conveniently accessi(le to our
customers. ICICI Ban% AT6s features user'friendly graphic screens )ith
easy to follo) instructions. Ae have introduced AT6s )hich interact )ith
customers in their local language for increased convenience.
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Chapter-4
DEMATERI!ATION
I8,.-2;<,*-8
Trading in the shares of the Company is compulsory in demateriali8ed form
for all investors. The Company has+ therefore+ enlisted its shares )ith (oth
the depositories+ vi8+ N1!: and C!1:. This means that you have no) had
the option to hold and trade in the shares of the Company in electronic
form. Ahile most of you may (e familiar )ith ho) a !epository functions+
given (elo) is a (rief outline+ in >uestion and ans)er format+ )hich )e
hope )ill (e useful to you.
D341,3.*17*+1,*-8=
!ematerialisation /O!ematP in short form5 signifies conversion of a share
certificate from its physical form to electronic form for the same num(er of
holding )hich is credited to your demat account )hich you open )ith a
!epository Participant /!P5. !ematerialisation is a process (y )hich the
physical share certificates of an investor are ta%en (ac% (y the Company
and an e>uivalent num(er of securities are credited in electronic form at the
re>uest of the investor.
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An investor )ill have to first open an account )ith a !epository Participant
and then re>uest for the dematerialisation of his share certificates through
the !epository Participant so that the dematerialised holdings can (e
credited into that account. This is very similar to opening a Ban% Account.
!ematerialisation of shares is optional and an investor can still hold shares
in physical form. 9o)ever+ he F she has to demat the shares if he F she
)ishes to sell the same through the 1toc% <#changes. 1imilarly+ if an
investor purchases shares+ he F she )ill get delivery of the shares in demat
form.
D3>-+*,-./
A !epository /N1!: & C!1:5 is an organisation li%e a Central Ban%
)here the securities of a shareholder are held in the electronic form at the
re>uest of the shareholder through the medium of a !epository Participant.
If an investor )ants to utilise the services offered (y a !epository+ the
investor has to open an account )ith the !epository through a !epository
Participant. The !epository can legally transfer (eneficial o)nership )hich
a custodian cannot. The main o(Cective of a !epository is to minimi8e the
paper )or% involved )ith the o)nership+ trading and transfer of securities.
D3>-+*,-./ P1.,*<*>18,
1imilar to the (ro%ers )ho trade on your (ehalf in and outside the 1toc%
<#changeM a !epository Participant /!P5 is your representative /agent5 in
the depository system providing the lin% (et)een the Company and you
through the !epository. ?our !epository Participant )ill maintain your
securities account (alances and intimate to you the status of your holding
from time to time. According to 1<BI guidelines+ ;inancial Institutions li%e
(an%s+ custodians+ stoc%(ro%ers etc. can (ecome participants in the
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depository. A !P is one )ith )hom you need to open an account to deal in
electronic form. Ahile the !epository can (e compared to a Ban%+ !P is
li%e a (ranch of your (an% )ith )hom you can have an account.
O>3.1,*-8 -? D3>-+*,-./ S/+,34
The !epository 1ystem functions very much li%e the (an%ing system. A
(an% holds funds in accounts )hereas a !epository holds securities in
accounts for its clients. A Ban% transfers funds (et)een accounts )hereas a
!epository transfers securities (et)een accounts. In (oth systems+ the
transfer of funds or securities happens )ithout the actual handling of funds
or securities. Both the Ban%s and the !epository are accounta(le for the
safe %eeping of funds and securities respectively.
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Chapter-5
DEMAT ACCO#NT $ ASPECTS
D341, A<<-;8,6
!emat account allo)s you to (uy+ sell and transact shares )ithout the
endless paper)or% and delays. It is also safe+ secure and convenient.
D341, .3?3.+ ,- 1 2341,3.*17*+32 1<<-;8,.
Dust as you have to open an account )ith a (an% if you )ant to save your
money+ ma%e che>ue payments etc+ you need to open a demat account if
you )ant to (uy or sell stoc%s. 1o it is Cust li%e a (an% account )here actual
money is replaced (y shares. ?ou have to approach the !Ps /remem(er+
they are li%e (an% (ranches5+ to open your demat account.
:etGs say your portfolio of shares loo%s li%e thisI $7 of Infosys+ 2- of
Aipro+ $- of 9:: and 177 of ACC. All these )ill sho) in your demat
account. 1o you donGt have to possess any physical certificates sho)ing
that you o)n these shares. They are all held electronically in your account.
As you (uy and sell the shares+ they are adCusted in your account. Dust li%e
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a (an% pass(oo% or statement+ the !P )ill provide you )ith periodic
statements of holdings and transactions.
F31,;.3+ -? 1 D341, 1<<-;8,=
1. Trading in the shares of the Company is no) under the compulsory demat
segment. Aith 1<BI ma%ing demat mandatory on most of the traded scrips+
electronic transaction )ill (e the only )ay everyone )ill trade.
2. No stamp duty for transfer of securities in the electronic form. In case of
transfer of physical shares+ stamp duty of 7.- percent is paya(le on the
mar%et value of shares (eing transferred.
". All ris%s associated )ith physical certificates such as delays+ loss+ in transit+
theft+ mutilation+ (ad deliveries+ etc. eliminated. ?our shares can (e %ept in
the O;ro8en 6odeP (y your !epository Participant under your specific
instructions.
$. The concept of an Oodd lotP in respect of demateriali8ed shares stands
a(olished+ i.e. in the demat mode+ mar%et lot (ecomes one share.
-. !ematerialised securities are most preferred (y (an%s and other financiers
for providing credit facility against securities. Benerally+ demat securities
attract lo)er margin and lo)er rates of interest compared to physical
securities.
,. <ven in the electronic mode of trading+ the payment mechanism /usually
through a (ro%er5 (et)een the (uyer and seller continues to (e as (efore.
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Also the usual (ro%erage charges )ould have to (e incurred. 9o)ever+ after
the settlement+ pay in and pay out are on the same day for scripless trading
)hich means you get your securities as )ell as cash immediately.
3. 1hares (ought or sold are transferred in your name on the very ne#t day of
pay out. In case of physical shares+ transfer of o)nership ta%es "7 days or
sometimes even more.
.. No courier F postal charges for sending share certificates F transfer deeds.
4. ;acility for free8ing F loc%ing of investor accounts+ )hich ena(les you to
ma%e your account non'operational+ for instance if you are a(road.
17.;acility to pledge and hypothecate your securities availa(le.
11. As the !epository 1ystem (ecomes popular+ (ro%ers )ill (e increasingly
reluctant to deal )ith physical shares.
Investors prefer to (uy shares )hich are already in dematerialised form.
S,3>+ ,- ?*77 D341, A<<-;8,
1. ;ill demat re>uest form /!*;5 /o(tained from !P )ith )hom your
depository account is opened5.
2. !eface the share certificate/s5 you )ant to dematerialise (y )riting
across 1urrendered for dematerialisation.
". 1u(mit the !*; & share certificate/s5 to !P. !P )ould for)ard them to
the issuer F their *&T Agent .
$. After dematerialisation+ your depository account )ith your !P+
)ould (e credited )ith the dematerialised securities.
2, | P a g e
23 | P a g e
P-*8,+ ,- 53 <-8+*23.2 ?-. ->38*8: 1 2341, 1<<-;8,6
1. =nly securities admitted (y N1!: can (e dematerialised. The list is
availa(le )ith your !P.
2. =nly securities registered in the name of the account holder can (e
dematerialised.
". !ematerialisation is normally completed )ithin 1- days after the share
certificates have reached the issuerF their *&T Agent. Thus it may ta%e
you a month from the date you hand over shares+ to receive demat
credit.
$. !ematerialisation )ould (e done only )hen the issuer F their *&T
Agent is satisfied of genuineness of securities & o)nership status.
-. All the Coint holders should sign the !*;.
,. The pattern of holding in the !*; should match the pattern of holding
on the share certificate & the pattern in )hich account is opened.
3. !emat re>uests )ith name/s5 not matching e#actly )ith the name/s5
appearing on the certificates merely on account of initials not (eing
spelt out fully or put after or prior to the surname+ )ould (e processed+
provided the signature/s5 of the client/s5 on the !*; tallies )ith the
specimen signature/s5 availa(le )ith the issuerF their * & T agent.
23 | P a g e
2. | P a g e
.. If the signature in the !*; does not match )ith the signature availa(le
)ith the issuerF their * & T agent+ the issuerF their * & T agent may at
the time of demat confirmation+ as% for additional documentation /li%e
(an% attestationF notarisation+ etc.5 to prove that the certificate (elongs
to the person )ho for)arded the !*;.
4. In case there is any pro(lem in processing the !*;+ contact your !P and
if he cannot resolve the pro(lem you may contact N1!:.
I+ 1 2341, 1<<-;8, 1 4;+,=
No)adays+ practically all trades have to (e settled in dematerialised form.
Although the mar%et regulator+ the 1ecurities and <#change Board of India
/1<BI5+ has allo)ed trades of upto -77 shares to (e settled in physical
form+ no(ody )ants physical shares any more. 1o a demat account is a
must for trading and investing.
I4>-.,18<3 -? 2341, 1<<-;8,6
The demat account reduces (ro%erage charges+ ma%es
pledgingFhypothecation of shares easier+ ena(les >uic% o)nership of
securities on settlement resulting in increased li>uidity+ avoids confusion in
the o)nership title of securities+ and provides easy receipt of pu(lic issue
allotments. It also helps you avoid (ad deliveries caused (y signature
mismatch+ postal delays and loss of certificates in transit. ;urther+ it
eliminates ris%s associated )ith forgery+ counterfeiting and loss due to fire+
theft or mutilation. !emat account holders can also avoid stamp duty /as
against 7.- per cent paya(le on physical shares5+ avoid filling up of transfer
deeds+ and o(tain >uic% receipt of such (enefits as stoc% splits and (onuses.
2. | P a g e
24 | P a g e
T@3 5383?*,+ 1.3 38;43.1,32 537-A6-
1.A safe and convenient )ay to hold securitiesM
2.Immediate transfer of securitiesM
".No stamp duty on transfer of securitiesM
$.<limination of ris%s associated )ith physical certificates such as (ad
delivery+ fa%e securities+ delays+ thefts etc.M
-.*eduction in paper)or% involved in transfer of securitiesM
,.*eduction in transaction costM
3.No odd lot pro(lem+ even one share can (e soldM
..Nomination facilityM
4.Change in address recorded )ith !P gets registered )ith all companies in
)hich investor holds securities electronically eliminating the need to
correspond )ith each of them separatelyM
17.Transmission of securities is done (y !P eliminating correspondence
)ith companiesM
11.Automatic credit into demat account of shares+ arising out of
(onusFsplitFconsolidationFmerger etc.
24 | P a g e
"7 | P a g e
12.9olding investments in e>uity and de(t instruments in a single
account.
"7 | P a g e
"1 | P a g e
Chapter-6
RESEARC& MET&ODOOGY
R3+31.<@ D3+*:8I ' The *esearch )as O!escriptiveP in nature as is dealt
)ith descri(ing the mar%et and the (uying (ehavior of consumers. The
research )as designed to discover the potentiality of A 1tudy =f Ban%ing
& A)areness =f 1aving Ban% Accounts In at 6um(ai and also the survey
of the individuals to %no) a(out their perception+ the psychological factors
associated )ith the product+ the (enefits they are loo%ing forth from the
product and ho) do they ran% in terms of ris% and returns associated )ith
it.
S14>73 D3+*:8I ' The first step in order to accomplish the tas% )as to dra)
a sample. To serve this purpose+ the sample techni>ue adapted )as
O*andom 1amplingP. 1ample 1i8e for the conduct of survey )as ta%en to
get the details )ith necessary and relia(le information+ sanctioning of
)or%ing capital overdraft in the a(sence of security and many more issues
discussed therein.
Also (y adopting this procedure it )as ensured that the sample dra)n
)ould have the same composition and characteristics of the population.
"1 | P a g e
"2 | P a g e
T/>3+ -? ;8*B3.+3I ' The investorsF potential investors )ere (asically
(usinessmen )ho are dealing in middle level trading and usually re>uire
cash in hand )hile transacting in their regular course of (usiness and for
meeting day'to'day re>uirements.
S*C3 -? ,@3 +14>73I ' 1ince the population )as homogeneous in nature to
large e#tent+ hence a sample si8e of ,7 respondents )as ta%en into account
to achieve the o(Cective of the study. =ther prominent factors+ %ept in vie)
)hile determining the si8e of the sample )ere si8e of the population+ the
num(er of >uestions in the schedule+ the sampling procedure adopted and
the time constraint. Thus it fulfilled the re>uirements of efficiency+
relia(ility and fle#i(ility.
M3,@-2 -? 21,1 <-773<,*-8I '1chedule /Performa containing set of
>uestions5 )as developed to conduct the survey. The researcher put the
respondents the >uestions from the performer and recorded the replies.
The schedule )as availa(le alternatives for data collection. The other
option )as that of intervie) and >uestions. The schedule has many features
)hich added value to its use as a tool for accumulation of the re>uired
information.
;irstly+ the segment )as general pu(lic consisted of 1alaried people+
(usiness class individuals and rest )ere students and not )or%ing people
such as retired ones. 6oreover+ if the mailing )as used it )ould have made
the tas% of follo) up e#tremely difficult.
"2 | P a g e
"" | P a g e
Intervie) as a tool is >uite economical (ut it is difficult to record and retain
the information and especially if the >ueries include open ended >uestion.
6oreover+ schedule surveys the purpose of a structure form the intervie).
Though schedule has limitations li%e error on (ehalf of researchers )hile
recording the response or putting the >uery. It solved the purpose of data
collection for the proCect.
C-8,38,+ -? ,@3 +<@32;73I ' The schedule mainly comprised closed end
>uestions. A structure schedule )as preferred for the study. Also the
language )as %ept as simple as possi(le and the >uestions )ere made an
unam(iguous as possi(le. The >uestions have (een arranged in a form to
provide all the needed information in ma#imum possi(le standardi8ed
form.
The schedule consisted of >uestions )hich pro(ed for the preference and
the reasons for certain (uying pattern of the respondents. In order to
evaluate the efficiency of the schedule+ a pilot survey )as carried out. =n
the (asis of the finding of the pilot survey+ necessary alternations )ere
made in he schedule to ma%e it more effective.
"" | P a g e
"$ | P a g e
Chapter-7
PROCED#RE OF SANCTIONING $ OPENING OF
ACCO#NT
S,3>+ *8B-7B326
;irst+
An investor has to approach a !P and fill up an account opening form. The
account opening form must (e supported (y copies of any one of the
approved documents to serve as proof of identity /P=I5 and proof of
address /P=A5 as specified (y 1<BI. Besides+ production of PAN card in
original at the time of opening of account has (een made mandatory
effective from April 71+ 277,. All applicants should carry original
documents for verification (y an authori8ed official of the depository
participant+ under his signature.
;urther+
The investor has to sign an agreement )ith !P in a depository prescri(ed
standard format+ )hich details rights and duties of investor and !P. !P
should provide the investor )ith a copy of the agreement and schedule of
charges for their future reference. The !P )ill open the account in the
system and give an account num(er+ )hich is also called B= I!
/Beneficiary =)ner Identification num(er5. The !P may revise the charges
(y giving "7 days notice in advance. 1<BI has rationalised the cost
structure for dematerialisation (y removing account opening charges+
transaction charges for credit of securities+ and custody charges vide
"$ | P a g e
"- | P a g e
circular dated Danuary 2.+ 277-.
;urther+
1<BI has vide circular dated Novem(er 74+ 277- advised that )ith effect
from Danuary 74+ 277,+ no charges shall (e levied (y a depository on !P
and conse>uently+ (y a !P on a Beneficiary =)ner /B=5 )hen a B=
transfers all the securities lying in his account to another (ranch of the
same !P or to another !P of the same depository or another depository+
provided the B= AccountFs at transferee !P and at transferor !P are one
and the same+ i.e. identical in all respects. In case the B= Account at
transferor !P is a Coint account+ the B= Account at transferee !P should
also (e a Coint account in the same se>uence of o)nership.
I4>-.,18, D-<;438,+ R3D;*.326
The e#tent of documentation re>uired to open a demat account may vary
according to your relationship )ith the institution. If you plan to open a
demat account )ith a (an%+ a savings account holder has an edge over the
non'account holder. In fact+ (an%s usually offer additional incentives to
customers )ho open a demat account )ith them. Along )ith the
application form+ your photographs /)ith co'applicants5 and proof of
identityFresidenceFdate of (irth have to (e su(mitted. The !Ps also as% for a
!P'client agreement to (e e#ecuted on non'Cudicial stamp paper.
"- | P a g e
", | P a g e
&3.3 *+ 1 5.-12 7*+, -? .3D;*+*,*3+6
1. PAN card
2. EoterGs I!
". Passport
$. *ation card
-. !riverGs license
,. Photo credit card
3. <mployee I! card
.. Ban% attestation
4. IT returns
17.<lectricityF :andline phone (ill
R*
,+
1. ?ou can open more than one depository account in the same name
)ith single !PF multiple !Ps.
2. No minimum (alance is re>uired to (e maintained in a depository
account.
". ?ou can give a one time standing instruction to your !P to receive
all the credits coming to your depository account automatically.
", | P a g e
"3 | P a g e
P.-<32;.3 -? S18<,*-8*8:6 -
1. ;ill account opening form /availa(le )ith your !P5.
2. Bive your !P the duly filled account opening form )ith introduction
documents as may (e re>uired.
". 1ign agreement )ith !P /agreement )ill state rights & o(ligations of
(oth parties5. The agreement )ill contain the fee structure of your !P.
?our !P )ould give you a copy of this signed agreement for your
record.
$. !P )ould give you Client Id no. /account no.5 once your depository
account is opened. This Client Id no. along)ith your !P Id no.forms a
uni>ue com(ination. Both these nos. should (e >uoted in all your future
correspondence )ith !PFN1!:F Issuing companyFtheir registrar &
transfer /*&T5 agent.
-. ?our !P )ould give you pre'printed instruction slips for depository
services vi8.+ dematerialisation+ delivery instruction for trades+
etc..Preserve these carefully.
,. ?our !P )ould give you a list of deadlines for giving instructions for
various depository activities vi8.+ transfer for effecting sale+
purchase+etc.. If not+ chec% )ith the !P.
"3 | P a g e
". | P a g e
Chapter-8
DEMAT SERVICES BY ICICI BANK
DEMAT SERVICES
ICICI Ban% !emat 1ervices (oasts of an ever'gro)ing customer (ase of
over 11.- lacs account holders. In our continuous endeavor to offer (est of
the class services to our customers )e offer the follo)ing featuresI
• e'InstructionsI ?ou can transfer securities 2$ hours a day+ 3 days a )ee%
through Internet & Interactive Eoice *esponse /IE*5 at a lo)er cost.
No) )ith L1pea% to transferL+ you can also transfer or pledge
instructions through our customer care officer.
• Consolidation !emat AccountI !ematerialise your physical shares in
various holding patterns and consolidate all such scattered holdings into
your primary demat account at reduced cost.
• !igitally 1igned 1tatementI *eceive your account statement and (ill (y
email.
• Corporate Benefit Trac%ingI Trac% your dividend+ interest+ (onus
through your account statement.
• 6o(ile *e>uestI Access your demat account (y sending 161 to en>uire
a(out 9oldings+ Transactions+ Bill & I1IN details.
". | P a g e
"4 | P a g e
• 6o(ile AlertsI *eceive 161 alerts for all de(itsFcredits as )ell as for
any re>uest )hich cannot (e processed.
• !edicated customer care e#ecutives specially trained at our call centre+
to handle all your >ueries.
• Country)ide net)or% of over 2"- (ranches+ you are never far from an
ICICI Ban% !emat 1ervices outlet.
A<<-;8, O>38*8:
?ou can do)nload the account opening forms from the site and su(mit
them at our (ranches offering !emat services. Eie)ing these files )ould
need Acro(at *eader installed on your machine. This )ill use
appro#imately -6B of hard dis% space. Clic% here to do)nload Acro(at
*eader.
?ou can also visit the (ranches offering !emat service for opening the
!emat account. There is no fee for opening a !P account )ith ICICI.
9o)ever+ a nominal fee )ill (e levied to)ards services+ as per our tariff.
?ou can choose (et)een 1tandard *ate Card or ;re>uent Trader *ate Card
as per your trading volume. =r if you )ish to hold your Bonds in !emat
form you can choose Bond *ate Card.
"4 | P a g e
$7 | P a g e
A<<-;8, O>38*8: F-.4 ,- O>38 S3<;.*,*3+ A<<-;8,
*esident Non Corporate Account =pening ;orm
*esident Corporate Account =pening ;orm
N*I Account =pening ;orm
!eclaration Cum 0nderta%ing ;orm for N*I *epatria(le Account
Chec%list for ;illing N*I !emat Account =pening ;orm
N 1u(mission of Passport and Ealid Eisa Copy is mandatory for N*I
Customers for opening a !epository Participant /!P5 Account )ith effect
from 3th 6ay 2773
A<<-;8, O>38*8: F-.4 ,- ->38 C-44-2*,*3+ A<<-;8, *8 NSD
*esident Non Corporate Account =pening ;orm
*esident Corporate Account =pening ;orm
Clearing 6em(er Account =pening ;orm
Note I The !P Client Agreement on pg.3 of the form should (e fran%ed
)ith stamp duty applica(le to the state mentioned in the correspondence
address.
!P account num(er )ill (e intimated (y (y e'mail if the mail'id is )ritten
on the application form or (y Courier or (y post.
A<<-;8, O>38*8: F-.4 ,- ->38 C-44-2*,*3+ A<<-;8, *8 CDS
*esident Non Corporate Account =pening ;orm
*esident Corporate Account =pening ;orm
Clearing 6em(er Account =pening ;orm
$7 | P a g e
$1 | P a g e
F-. NRI0+
No approval from the *eserve Ban% of India /*BI5 is re>uired for opening
a !epository Participant /!P5 Account. 9o)ever+ if you do not hold any
shares at the time of opening the account+ please enter in the account
opening form as follo)sI
1. 1u(mission of Passport and Ealid Eisa Copy is mandatory for N*I
Customers for opening a !epository Participant /!P5 Account )ith effect
from 3th 6ay 2773
2.*BI reference noI No 9oldings
".*BI approval dateI Present date
If you hold shares that )ere allotted in the primary mar%et /under the
!irect Investment 1cheme5+ please enter in the account opening form as
follo)sI
1.*BI reference noI 0nder Beneral Permission
2.*BI approval dateI Present date
If you are providing your foreign address as your address of
communication. N*I rate card )ill (e applica(le to you. <lse you can open
account in 1tandard *ate Card.
N*I Investments are classified on the follo)ing (asisI
1. *epatria(ility and
2. 6ode of investment
A. *epatria(le *epatria(le funds /i.e. those )hich can (e ta%en a(road5
need to (e %ept in a separate (an% account+ i.e. N*< Ban% account.
Typically+ funds (rought in from a(road are permitted in such an account.
$1 | P a g e
$2 | P a g e
Investments made from such funds can (e repatriated+ i.e. proceeds from
sale or other)ise from such investments can (e ta%en a(road. 1uch
investments are maintained in a *epatria(le !emat account.
B. Non'repatria(le Non'repatria(le funds /i.e. those )hich cannot (e ta%en
a(road5 need to (e %ept separate from repatria(le funds in a separate (an%
account i.e. N*= Ban% account. Investments made from such funds cannot
(e repatriated+ i.e. proceeds from sale or other)ise from such investments
cannot (e ta%en a(road. 1uch investments are maintained in a Non'
*epatria(le !emat account. 6oney once transferred from N*< account to
N*= account loses its repatria(ility and hence+ cannot (e transferred (ac%
to N*< account.
M-23 -? I8B3+,438, 6
A. Portfolio Investment 1cheme /PIN15
Portfolio Investment 1cheme /PIN15 is a scheme of the *eserve Ban% of
India /*BI5 under )hich the &Non *esident Indians /N*Is5& and &Person of
Indian =rigin /PI=s 5& can purchase and sell shares and converti(le
de(entures of Indian Companies on a recogni8ed stoc% e#change in India
(y routing all such purchaseFsale transactions through their account held
)ith a !esignated Ban% Branch . The !esignated Ban% maintains a record
of all investments done under PIN1 /PIN1 portfolio5.
$2 | P a g e
$" | P a g e
B. N-8 - PINS
Any investment other than under PIN1 is Typically+ this includesI
1. 1u(scription to Primary mar%et offerings /IP=s5
2. Investments made )hen resident in India.
". Investments in 6utual funds
$. Investments in derivatives
-. Bifts and Inheritance
!eciding Com(ination I
?ou may have to open demat accounts of a specific com(ination if you
already hold physical shares in that com(ination. The physical shares can
(e converted into electronic form in your demat account (y su(mitting the
certificates along )ith a demat re>uest form. ?ou should also open the
re>uired com(ination under the correct type of demat account I
PIN1 N*< I ;or shares ac>uired earlier under PIN1 on repatriation (asis.
PIN1 N*= I ;or shares ac>uired earlier under PIN1 on non'repatriation
(asis.
Non'PIN1 N*< I ;or shares ac>uired earlier other than under PIN1 on
repatriation (asis.
Non'PIN1 N*= I ;or shares ac>uired earlier other than under PIN1 on
non'repatriation (asis and also )hen &*esident& in India.
$" | P a g e
$$ | P a g e
*evised !epository 1ervice Charges for residents retail customers and corporates
).e.f 71F11F277,
C@1.:3 &312 S,1821.2
C@1.:3+
F.3D;38,ES;5-5.-93.+
C@1.:3+
AFc =pening Nil Nil
Annual 1ervice Charges *s. -77F' /*s
$-7F' for
customers
receiving
statements (y e'
mail 5
*s. 12-7F'
/*s 1277F' for customers receiving
statements (y e'mail 5
Agreement 1tamp Paper *s. 177F' *s. 177F'
Buy ' 6ar%et and =ff'6ar%et Nil Nil
1ell ' 6ar%et and =ff'6ar%et /@
of transaction value of each I1IN5
Q 6a#. *s. -77 for de(t
instruments
;or trade done on
))).icicidirect.com
Nil Nil
;or instruction su(mitted
through Internet /e'instructions5
7.7$@ /6in.
*s. 17F'5
7.72@ /6in. *s. -F'5
;or instruction su(mitted
through Call Centre /e'
instructions5
7.7$@ /6in.
*s. 1-F'5
7.72@ /6in. *s. 17F'5
;or instruction su(mitted
through Branches
7.7$@ /6in.
*s. "7F'5
7.72@ /6in. *s. 1-F'5
*eCectionFfails *s. "7 F' *s. 1-F'
<#tra charges for processing of
instructions su(mitted on the
e#ecution date late /accepted at
Client&s ris%5
;or instruction su(mitted
through Internet /e'instructions5
Nil Nil
;or instruction su(mitted
through Call Centre /e'
instructions5
Nil Nil
$$ | P a g e
$- | P a g e
;or instruction su(mitted
through Branches
*s. 17F' per
I1IN
*s. 17F' per I1IN
!ematerialisation
;or each re>uest form *s. "-F' *s. "-F'
<#tra for each certifcate *s. 2F' *s. 2F'
*ematerialisation /;or each
re>uest form5
*s. 27F' *s. 27F'
Closure of Account Nil Nil
Pledge
CreationFClosureFConfirmationF
Invocation
/@ of value for each I1IN in each
re>uest5
If ICICI Ban% is the counter
party
7.72@ /6in.
*s. 1-F'5
7.72@ /6in. *s. 1-F'5
If ICICI Ban% is not the counter
party
7.7$@ /6in.
*s. "7F'5
7.7$@ /6in. *s. "7F'5
Additional Account 1tatements *s. 27F' *s. 27F'
N1!: charges are chargea(le e#tra at actuals. Present N1!: Charges are I
1ell ' 6ar%et and =ff'6ar%et *s. ,F' per de(it instruction /nil for
commercial paper & short'term de(t
instruments5
*emat *s.17 for every hundred securities or
part thereof M or a flat fee of *s.17
per certificate )hichever is higher.
Pledge Creation *s. 2-F' per instruction
ConditionsI
The value of shares and charges is calculated as per N1!: formula and rates.
There )ill (e a charge of *s. 177F' for dishonor of any che>ue or unsuccessful
attempt to recover payment through direct de(it or <C1. The depository services
are lia(le to discontinuation if ICICI Ban% is una(le to recover charges from the
$- | P a g e
$, | P a g e
customer for any reason )hatsoever. In such cases there )ill (e a charge of *s.
2-7F' for resumption of services and the services )ill (e resumed after a minimum
of three )or%ing days from the date of receipt of re>uest at Central Processing
=ffice+ 6um(ai.
Any service that is not indicated a(ove )ill (e charged separately as per the
rates applica(le from time to time.
ICICI Ban% reserves the right to revise the tariff structure from time to time+
)ith notice of "7 days. The notice may (e given (y ordinary post or (y an
advertisement in a national daily.
If the !emat Account is closed during the year+ no pro'rata refund of Annual
1ervice Charge )ill (e made.
There are t)o options for the recovery of demat service chargesI
Customers )ho have only a depository relationship )ith ICICI Ban%+ )ill (e
re>uired to pay an advance fee for each !emat Account+ )hich )ill adCusted
against service charges.The customer )ill also underta%e to replenish the (alance
immediately )hen it falls (elo) the threshold amount+ as specified (elo) I
1tandard ;re>uentF1u('(ro%ers
Advance Amount *s. 2+-77F' *s. 3+-77F'
Threshold Amount *s. 1+777F' *s. 2+777F'
=ptionI2 Customers )ho have a (an%ing relationship )ith ICICI Ban% )ill provide
a de(it authori8ation for recovery of charges.
$, | P a g e
$3 | P a g e
Chapter-9
DATA ANAYSIS $ INTERPRETATION
Q.1 Are you aware with the term Maret
a!" #e$uritie#%
1&'
(&'
Ye#
)o
I8?3.38<3I It )as found that mostly 32 individuals )ere a)are )ith the
term mar%et and securities. Ahereas . of the total .7 respondents are not
a)are due to improperly a)areness a(out the fact of trading in securities.
F.2 I? /3+( D- /-; 2317 *8 ,@3 41.93, +3<;.*,*3+=
%2G
1%G
Y3+
N-
I8?3.38<3I ' ;rom the positive reply holders of 32 respondents+ -4 agreed
that they prefer to deal in the mar%et securities+ shares and (onds. Again 1"
of them told us that they do not trade in mar%et securities.
$3 | P a g e
$. | P a g e
F.3 I? /3+( @1B3 /-; 7*+,38 ,@3 8143 -? ICICI B189
HICICI D*.3<,.<-4I182 ,.1232 A*,@ *,=
1"
44
0
10
20
30
40
"0
Y3+ N- R3+>-8+3+
R
3
+
>
-
8
2
3
8
,
+
R
1
,
*
-
I8?3.38<3I ' =ut of the total -4+ $$ individuals are very )ell a)are )ith the
trading and dealing in securities )ith ICICI Ban% /ICICI !irect.com5 and
are %een to open !e'mats accounts )ith the company. 1- of the total
respondents have said no.
F.4 '@1, >3.+>3<,*B3 2- /-; ,@*89 .3:1.2*8: ICICI
B189( 1 7312*8: F*818<*17 +3.B*<3+ -.:18*C1,*-8=
"G 1%G
77G
S;*,1573
F1*.
#8+;*,1573
I8?3.38<3 Q Ahen further as%ed )ith the $$ respondents a(out the
perspective of the ICICI Ban%+ near a(out "$ find it suita(le for all the
trading activities in share mar%et and securities. . found fair )hereas 2 of
the individuals found it unsuita(le as they used to trade )ith their
individuals (ro%ers.
$. | P a g e
$4 | P a g e
F." &-A 2- /-; ,.123 *8 ,@3 41.93,6
"4G
27G
14G
"G
B.-93.
ICICI B189
A:38,
O,@3. *8B3+,438,
182 +3<;.*,*3+ ?*.4
I8?3.38<3I ' It has (een significantly noted that the fact regarding trading
ho) the respondents actually trade in the shares and securities. 2$ of the
individuals are involved )ith ICICI Ban% /ICICI !irect.com5+ 12 of them
are through their one of the other (ro%ers+ , of them )ith other investment
and securities and rest 2 )ith their agent.
F.6 A.3 /-; 1A1.3 A*,@ ,@3 ,3.4
D341,3.*17*C1,*-8 -? 1<<-;8,+=
21G
79G
Y3+
N-
I8?3.38<3I ' ;rom the %no)n respondents of 32+ it has (een inferred that -3
of them are %no)n )ith the term !emateriali8ation of the accounts as it is
very important in todayGs life for one to deal in the stoc% mar%et. *est 1-
individuals are >uite una)are or less a)are and need to (e guided them
properly so that they may (e to deal systematically in their securities via
ICICI Ban%.
$4 | P a g e
-7 | P a g e
F.7 &1B3 /-; ->3832 /-;. D3-M1, 1<<-;8, A@*73 ,.12*8:
A*,@ +3<;.*,*3+=
13( 23G
44( 77G
Y3+
N-
I8?3.38<3I ' =ut of the -3 respondents )ho are a)are )ith the term of
!emateriali8ation of the accounts+ $$ individuals have already or opened
their accounts )ith us for their safe+ secure and return gro)ing investment
trading. 1till 1" of the individuals have not opened their accounts (ut
positively they )ill open their accounts.
F.% D- /-; A*+@ ,- ->38 D3-M1, 1<<-;8,+ A*,@ ICICI B189
A@*<@ ,193+ <1.3 -? /-;. 177-?*818<*17 +3.B*<3+ ,- ,@3
41J*4;4 +1,*+?1<,*-8 -? /-;.+=
1"G
"0G
3"G
Y3+
N-
71,3.
I8?3.38<3I ' Ahen en>uired from 32 respondents that they )ish to open the
!e'mats accounts )ith ICICI Ban% for themselves or for their near ones
)ho is interested in trading in securities+ 11 individuals agreed to open their
accounts. ", said later (ecause they have already opened their accounts. 2-
said no as they have open their accounts )ith one or other firms dealing in
securities.
-7 | P a g e
-1 | P a g e
F.9 I? /-; @1B380, ,.1232 *8 /-;. 7*?3( 2- /-; A*+@ ,- 731.8 182
K-*8 ,@3 A-.72 -? 41.93, +3<;.*,*3+ 182 *8B3+,438, A*,@ .*+9
?.33 ,@.-; ICICI B189 HICICI D*.3<,.<-4I M-83/=
%3G
17G
Y3+
N-
I8?
3.38<3I ' Ae as%ed )ith the respondents )ho )ere una)are )ith the term
mar%et a(out if they )ish to loo% for)ard positively for ris% and hassle free
investment and )ant toget the accurate information )hich can emerge the
trading po)er in them via ICICI BAN /ICICI !irect.com5+ )e receive
."@ of the total respondents )ho said yes+ )hereas 13@ preferred no as
this field is not their cup of the tea.
F.10 '@3.3 /-; >.3?3.157/ *8B3+, /-;. 4-83/ 53+*23+
+3<;.*,*3+=
1%
20
34
16
0
10
20
30
40
I
8
M
;
,
;
1
7
F
;
8
2
I
8
B
1
8
9
H
F
D
E
S
B
E
C
A
I
I
8
I
8
+
;
.
1
8
<
3
I
8
P
P
F
E
N
S
C
E
R
D
+
I8?3.38<3I 'Besides securities entire ,7 respondentGs preferences to invest
in the follo)ing one or more of the financial servicesI '
I8 M;,;17 F;82 ?
16
I8 I8+;.18<3 ?
20
I8 B189 HFDESBECAI ?
34
I8 PPFENSCERD+ ?
1%
-1 | P a g e
-2 | P a g e
Q.11 Do you a*ree that to +eat i!,-atio! a!" #u#tai! i! the
I!"ia! e$o!omy o!e ha# to i!.e#t hi# har"$ore mo!ey i!
the hi*h retur! *e!erati!* #$heme or /-a! where he $a!
a.ai- ma!y +e!e,it# i! a $o#t o, o!e%
(0'
1'
Yes
No
I8?3.38<36 - it has (een a group positive reply regarding if to sustain in the
)orld of inflation one has to ma%e investment )hich gives high return so that
they can (e a(le to meet their future re>uirements of their near ones )ith ear
and comfort. People are no) more inflation conscious and feeling that to (eat
the inflation one has to secure his future funds and to get potentially higher
returns to sustain )ealthy.
-2 | P a g e
-" | P a g e
Chapter-10
IMITATIONS
The follo)ing are the limitations as )ere found during the proCectI
a5 People are not enough professionally sound to (e the part of the
organi8ation in delivering >uality service to customers. They are under
aged and failed to deliver )hat the customer )ants from them in ma%ing
out a solution to the pro(lems.
(5 There is a limitation faced (y ICICI BAN that despite earning a good
(rand name in the (a%ing sector era+ still people hesitate to open their
!emat Accounts on a private (an%ing institution. Although this
limitation is eradicating due to )ell promotion (y the ICICI BAN.
c5 :ac% of %no)ledge of company policies and procedures create a great
mess to the personnel )or%ing therein )hich is the result of inade>uate
training and development to the )or%ing persons.
d5 There is an also a limitation that an individual has to )ait for a fairly
considera(le time for his services of trading.
e5 If a file is declined then an individual cannot logged his same file for the
further , months.
-" | P a g e
-$ | P a g e
Chapter-11
S'OT ANAYSIS
S,.38:,@+I '
1. A Big (rand name of ICICI Ban%.
2. *elia(le customer service+ (etter communication modes ma%ing it to
ac>uire huge customer (ase.
". A private (an% )ith the :argest satisfied customers in its >uota.
'31983++3+I '
1. !elay in handling >ueries.
2. =ften delay in opening of !emat accounts
". *is% of losing customers due to cut throat competition (y not providing
>uality services as e#pected (y customers.
O>>-.,;8*,*3+I '
1. !emat Accounts can (e captured more to the potential investors )ho
generally trade via (ro%ers ort local authorities and (y ma%ing them
a)are )ith the fact.
2. Bro)ing competition (ut slo)ly.
[email protected],I '
1. <nhancive competition )ith augmentation of ne) (an%s e.g. Centurion
(na% of PunCa( and (y e#isting ones such as I!BI+ 9!;C+ CITI Ban%+
1BI.
-$ | P a g e
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Chapter-12
CONC#SION
Training under a prestigious organi8ation li%e ICICI BAN )as more of a
%no)ledge (ased e#perience )here I came to understand and reali8e the
)or%ing under corporate environment and )ith team efforts.
I came to reali8e the application of my managerial studies and come to a
conclusion that training is an essential curriculum of the managerial studies
and one must go through for his clear understanding of the topics heFshe
undertoo% in his previous years of the management course.
The (asic o(Cective of my training )as to analy8e the Procedure of
sanctioning of !emat accounts services as conducted (y ICICI (an% and its
services )ith respect to trading in securities via ICICI !irect.com and
!emateriali8ation of accounts and )hat the customer of today perceive for
our services. Ahat significant )as the name of the ICICI upon )hich
people are no) imposing their trust and confident and feeling secure in
dealing )ith ICICI.
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RECOMMENDATIONS
;ollo)ing can (e given as suggestions for the upliftment of the company
future gro)th and successive trac% over other competitorsI
• There should (e a systematic )ay of documentation and dealing in the
matter of opening of !emat accounts )ith customers.
• ICICI BAN should develop its staff to inculcate to solve grievances of
customers as early as possi(le and therefore emphasis should (e given to
Training & Induction of employees and orientation to)ards coming
scenario and industrial trends.
• There should (e proper handling of customer grievances as )ell as his
deposits and )ithdra)al re>uests should (e met as prompt desired.
• A regular trac% on his performance in ma%ing the payment of
installations (y the customer as )ell as to facilitate in trou(les due
course of guidance and support so that he may not feel isolated in grief.
• A regular reminder must (e send (y the company to revie) his account
performance to him.
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-3 | P a g e
F#ESTIONNAIRE
N1436 - LLLLLLLLLLLLLLLLLLL
A:36 - LLLLLLLLLLLLLLLLLLLLL
C-8,1<, N-.6 LLLLLLLLLLLLLL
-<1,*-86- LLLLLLLLLLLLLLLLLLLLL..
F.1 Are you a)are )ith the term <>uity 6ar%et and securitiesR
a5 ?es ?
(5 No ?
F.2 If yes+ !o you deal in the mar%et securitiesR
a5 ?es ?
(5 No ?
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-. | P a g e
F.3 If yes+ have you heard the name of ICICI BAN /ICICI !irect.com5 and
traded )ith itR
a5 ?es ?
(5 No ?
F.4 Ahat perspective do you thin% regarding ICICI BAN+ a leading ;inancial
services organi8ationR
1I MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
5I MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
<I MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
F." 9o) do you trade in the mar%etI
a5 Eia Bro%er ?+ Name itSSSSSSSSSSSSSSSSSSSS
(5 Eia agent ?
c5 Eia ICICI BAN ?
d5 Eia =ther investment and securities firm ?
F.6 Are you a)are )ith the term !emateriali8ation of accountsR
a5 ?es ?
(5 No ?
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-4 | P a g e
F.7 9ave you opened your !e'6at account )hile trading )ith securitiesR
a5 ?es ?
(5 No ?
F.% !o you )ish to open !e'6at accounts )ith ICICI BAN 1ecurities )hich
ta%es care of your all'financial services to the ma#imum satisfaction of yoursR
a5 ?es ?
(5 No ?
F.9 If you havenGt traded in your life+ do you )ish to learn and Coin the )orld of
mar%et securities and investment )ith ris% free through ICICI BANR
a5 ?es ?
(5 No ?
F.10 Ahere you prefera(ly invest your money (esides <>uity 6ar%et
a5 In 6utual ;und ?
(5 In Insurance ?
c5 In Ban% /;!F1BFCA5 ?
d5 In PP;FN1CF*!s ?
-4 | P a g e
,7 | P a g e
F.11 !o you agree that to (eat inflation and sustain in the Indian economy one has
to invest his hardcore money in the high return generating scheme or plan )here he
can avail many (enefits in a cost of oneR
a5 ?es ?
(5 No ?
?ours Ealua(le 1uggestions
1.TTTTTTTTTTTTTTTTTTTTTTTTTTTTTT
2.TTTTTTTTTTTTTTTTTTTTTTTTTTTTT.
"TTTTTTTTTTTTTTTTTTTTTTTTTTTTTT.
$. TTTTTTTTTTTTTTTTTTTTTTTTTTTTT
ICICI BANK
,7 | P a g e
,1 | P a g e
BIBIOGRAP&Y
BOOKS
1. othari+ C.*. Research Methodolog$ & Management+ $
th
<dition+ 7-
2. Pillai *.1.N. & Bagavathi+ O6anagement Accounting+O 1.Chand &
Company :imited+ <ight <dition.
". otler Philip+ Marketing Manager+ -
th
<dition+ 277,
MAGA!INES6
a5 Business Aorld+ OCC Bank Trading Bullish42773+ 6ay
(5 ICICI Brochures
MEDIAI '
a5 The <conomics times+ ndian Banking on a rise+ 277,+ 6ay
REFERENCES
'EBSITESI '
a5 ))).icici(an%.com
(5 ))).i(ef.org
c5 ))).ciionline.com
d5 ))).se(i.org
,1 | P a g e
doc_732451656.doc
OBJECTIVES OF THE STUDY
1. To study the preference of people for investment purpose
current economic conditions.
2. To study the popularity & success of ICICI BAN for !emat
Accounts.
". To study the e#tent of customers satisfaction holding !emat
Accounts in ICICI BAN.
$. To study the future e#pectations of customers at ICICIBAN
!emat accounts services.
1 | P a g e
2 | P a g e
1. ICICI BANK – COMPANY INFORMATION 3-6
2. MANAGEMENT OF ORGANISATION 7-10
3. SERVICES OFFERED 11-19
4. DEMATERIAI!ATION 20-22
". DEMAT ACCO#NTS $ ASPECTS 23-2%
6. RESEARC& MET&ODOOGY 29-31
7.
PROCED#RE OF SANCTIONING $ OPENING DEMAT
ACCO#NTS
32-3"
%. DEMAT SERVICES OFFERED BY ICICI BANK 36-44
9. DATA ANAYSIS $ INTERPRETATION 4"-"0
10. IMITATIONS "1
11. S'OT ANAYSIS "2
12. CONC#SION( RECOMMENDATION( APPENDI) "3-"9
1. ICICI BANK – COMPANY INFORMATION 3-6
2 | P a g e
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INDE)
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$ | P a g e
Chapter-1
ICICI BANK – COMPANY INFORMATION
ICICI Ban% is India&s second'largest (an% )ith total assets of *s. "+$$,.-.
(illion /012 34 (illion5 at 6arch "1+ 2773 and profit after ta# of *s. "1.17
(illion for fiscal 2773. ICICI Ban% is the most valua(le (an% in India in
terms of mar%et capitali8ation and is ran%ed third amongst all the
companies listed on the Indian stoc% e#changes in terms of free float
mar%et capitali8ation..
The Ban% has a net)or% of a(out 4-7 (ranches and "+"77 AT6s in India
and presence in 13 countries. ICICI Ban% offers a )ide range of (an%ing
products and financial services to corporate and retail customers through a
variety of delivery channels and through its speciali8ed su(sidiaries and
affiliates in the areas of investment (an%ing+ life and non'life insurance+
venture capital and asset management.
$ | P a g e
- | P a g e
The Ban% currently has su(sidiaries in the 0nited ingdom+ *ussia and
Canada+ (ranches in 1ingapore+ Bahrain+ 9ong ong+ 1ri :an%a and !u(ai
International ;inance Centre and representative offices in the 0nited 1tates+
0nited Ara( <mirates+ China+ 1outh Africa+ Bangladesh+ Thailand+
6alaysia and Indonesia. =ur 0 su(sidiary has esta(lished a (ranch in
Belgium.
ICICI Ban%&s e>uity shares are listed in India on Bom(ay 1toc% <#change
and the National 1toc% <#change of India :imited and its American
!epositary *eceipts /A!*s5 are listed on the Ne) ?or% 1toc% <#change
/N?1<5.
&*+,-./
ICICI Ban% )as originally promoted in 144$ (y ICICI :imited+ an Indian
financial institution+ and )as its )holly'o)ned su(sidiary. ICICI&s
shareholding in ICICI Ban% )as reduced to $,@ through a pu(lic offering
of shares in India in fiscal 144.+ an e>uity offering in the form of A!*s
listed on the N?1< in fiscal 2777+ ICICI Ban%&s ac>uisition of Ban% of
6adura :imited in an all'stoc% amalgamation in fiscal 2771+ and secondary
mar%et sales (y ICICI to institutional investors in fiscal 2771 and fiscal
2772.
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, | P a g e
ICICI )as formed in 14-- at the initiative of the Aorld Ban%+ the
Bovernment of India and representatives of Indian industry. The principal
o(Cective )as to create a development financial institution for providing
medium'term and long'term proCect financing to Indian (usinesses.
In the 1447s+ ICICI transformed its (usiness from a development financial
institution offering only proCect finance to a diversified financial services
group offering a )ide variety of products and services+ (oth directly and
through a num(er of su(sidiaries and affiliates li%e ICICI Ban%. In 1444+
ICICI (ecome the first Indian company and the first (an% or financial
institution from non'Dapan Asia to (e listed on the N?1<.
After consideration of various corporate structuring alternatives in the
conte#t of the emerging competitive scenario in the Indian (an%ing
industry+ and the move to)ards universal (an%ing+ the managements of
ICICI and ICICI Ban% formed the vie) that the merger of ICICI )ith ICICI
Ban% )ould (e the optimal strategic alternative for (oth entities+ and )ould
create the optimal legal structure for the ICICI group&s universal (an%ing
strategy.
, | P a g e
3 | P a g e
The merger )ould enhance value for ICICI shareholders through the
merged entity&s access to lo)'cost deposits+ greater opportunities for
earning fee'(ased income and the a(ility to participate in the payments
system and provide transaction'(an%ing services.
The merger )ould enhance value for ICICI Ban% shareholders through a
large capital (ase and scale of operations+ seamless access to ICICI&s strong
corporate relationships (uilt up over five decades+ entry into ne) (usiness
segments+ higher mar%et share in various (usiness segments+ particularly
fee'(ased services+ and access to the vast talent pool of ICICI and its
su(sidiaries.
In =cto(er 2771+ the Boards of !irectors of ICICI and ICICI Ban%
approved the merger of ICICI and t)o of its )holly'o)ned retail finance
su(sidiaries+ ICICI Personal ;inancial 1ervices :imited and ICICI Capital
1ervices :imited+ )ith ICICI Ban%.
The merger )as approved (y shareholders of ICICI and ICICI Ban% in
Danuary 2772+ (y the 9igh Court of BuCarat at Ahmeda(ad in 6arch 2772+
and (y the 9igh Court of Dudicature at 6um(ai and the *eserve Ban% of
India in April 2772. Conse>uent to the merger+ the ICICI group&s financing
and (an%ing operations+ (oth )holesale and retail+ have (een integrated in
a single entity.
3 | P a g e
. | P a g e
Chapter-2
ORGANISATION0S STR#CT#RE
B-1.2 M3453.+
6r. N. Eaghul+ Chairman
6r. 1ridar Iyengar
6r. :a%shmi N. 6ittal
6r. Narendra 6ur%um(i
6r. Anupam Puri
6r. Einod *ai
6r. 6.. 1harma
6r. P.6. 1inha
Prof. 6arti B. 1u(rahmanyam
6r. T.1. EiCayan
6r. E. Prem Aatsa
6r. .E. amath+ 6anaging !irector & C<=
6s. Chanda ochhar+ Doint 6anaging !irector & Chief ;inancial =fficer
6s. 6adha(i Puri'Buch+ <#ecutive !irector
6r. 1onCoy ChatterCee+ <#ecutive !irector
6r. E. Eaidyanathan+ <#ecutive !irector
. | P a g e
4 | P a g e
B-1.2 C-44*,,33+
Audit Committee
? 6r. 1ridar Iyengar
? 6r. Narendra 6ur%um(i
? 6r. 6. . 1harma
Board Governance & Remuneration Committee
? 6r. N. Eaghul
? 6r. Anupam Puri
? 6r. 6. . 1harma
? 6r. P. 6. 1inha
? Prof. 6arti B. 1u(rahmanyam
4 | P a g e
17 | P a g e
Customer Service Committee
? 6r. N. Eaghul
? 6r. Narendra 6ur%um(i
? 6r. 6.. 1harma
? 6r. P.6. 1inha
? 6r. . E. amath
Credit Committee
? 6r. N. Eaghul
? 6r. Narendra 6ur%um(i
? 6r. 6 .. 1harma
? 6r. P. 6. 1inha
? 6r. . E. amath
Fraud Monitoring Committee
? 6r. 6. . 1harma
? 6r. Narendra 6ur%um(i
? 6r. . E. amath
? 6s. Chanda !. ochhar
? 6r. E. Eaidyanathan
17 | P a g e
11 | P a g e
Risk Committee
? 6r. N. Eaghul
? 6r. 1ridar Iyengar
? Prof. 6arti B. 1u(rahmanyam
? 6r. E. Prem Aatsa
? 6r. . E. amath
Share Transfer & Shareholders'/ nvestors' Grievance Committee
? 6r. 6. . 1harma
? 6r. Narendra 6ur%um(i
Asset!"ia#ilit$ Management Committee
? 6s. Chanda !. ochhar
? 6s. 6adha(i Puri'Buch 6s. Chanda !. ochhar
? 6s. 6adha(i Puri'Buch
? 6r. 1onCoy ChatterCee
? 6r. E. Eaidyanathan
Committee of %irectors
? 6r. . E. amath
? 6s. Chanda !. ochhar
? 6s. 6adha(i Puri'Buch
? 6r. 1onCoy ChatterCee
11 | P a g e
12 | P a g e
? 6r. E. Eaidyanathan
Chapter-3
SERVICES OFFERED
DEPOSITS6 -
ICICI Ban% offers )ide variety of !eposit Products to suit your
re>uirements. Coupled )ith convenience of net)or%ed (ranchesF AT6s
and facility of <'channels li%e Internet and 6o(ile Ban%ing+ ICICI Ban%
(rings (an%ing at your doorstep. 1elect any of our deposit products and
provide your details online and our representative )ill contact you for
Account =pening.
Savings Account ICICI Ban% offers you a po)er pac%ed 1avings Account
)ith a host of convenient features and (an%ing channels to transact
through. 1o no) you can (an% at your convenience+ )ithout the stress of
)aiting in >ueues.
"ife &lus Senior Citi'en services Ae understand that as you reach the age to
retire+ you do have certain concerns+ )hether youGre hard earned money is
safe and secure+ )hether your investments give you the %ind of returns that
you need. That&s )hy )e have an ideal Ban%ing 1ervice for those )ho are
,7 years and a(ove. The 1enior Citi8en 1ervices from ICICI Ban% has
several advantages that are tailored to (ring more convenience and
enCoyment in your life.
12 | P a g e
1" | P a g e
(oung Stars it)s really important to help children learn the value of finances
and money management at an early age. Ban%ing is a serious (usiness+ (ut
)e ma%e (an%ing a pleasure and at the same time children learn ho) to
manage their personal finances.
Fi*ed %e+osits 1afety+ ;le#i(ility+ :i>uidity and *eturnsHHHH A com(ination
of un(eata(le features of the ;i#ed !eposit from ICICI Ban%.
Recurring %e+osits Ahen e#penses are high+ you may not have ade>uate
funds to ma%e (ig investments. But simply going ahead )ithout saving for
the future is not an option for you. Through ICICI Ban% *ecurring !eposit
you can invest small amounts of money every month that ends up )ith a
large saving on maturity. 1o you enCoy t)in advantages' afforda(ility and
higher earnings.
,as$ Receive Account <asy receive account is a uni>ue account that caters
to the domestic (an%ing needs )hile offering additional (enefits for
remittances received in the account.
OANSI
ICICI Ban% offers )ide variety of
ans Products to suit yourre>uirements. Coupled )ith convenience of net)or%ed (ranchesF AT6s
and facility of <'channels li%e Internet and 6o(ile Ban%ing+ ICICI Ban%
(rings (an%ing at your doorstep. 1elect any of our loan product and provide
your details online and our representative )ill contact you for getting loans.
1" | P a g e
1$ | P a g e
-ome "oans The No. 1 9ome
ans Provider in the country+ ICICI Ban%9ome
ans offers some un(eata(le (enefits to its customers ' !oorstep1ervice+ 1implified !ocumentation and Buidance throughout the Process.
It&s really easyH
&ersonal "oans If you&re loo%ing for a personal loan that&s easy to get+ your
search ends here. ICICI Ban% Personal
ans are easy to get and a(solutelyhassle free. Aith minimum documentation you can no) secure a loan for
an amount up to *s. 1- la%hs.
Car "oans The No. 1 financier for car loans in the country. Net)or% of
more than 2-77 channel partners in over 1777 locations. Tie'ups )ith all
leading automo(ile manufacturers to ensure the (est deals. ;le#i(le
schemes & >uic% processing. 9assle'free application process on the clic%
of a mouse.
Commercial .ehicle "oans *ange of services on e#isting loans & e#tended
products li%e funding of ne) vehicles+ refinance on used vehicles+ (alance
transfer on high cost loans+ top up on e#isting loans+ Jtend product+
)or%ing capital loans & other (an%ing products.
T/o 0heeler "oans Avail attractive schemes at competitive interest rates
from the No 1 ;inancier for T)o Aheeler
ans in the country. ;inancefacility upto 47@ of the =n *oad Cost of the vehicle+ repaya(le in
convenient repayment options and comforta(le tenors from , months to ",
months. *ide home on your !ream T)o Aheeler )ith our hassle free
finance.
1$ | P a g e
1- | P a g e
Farm ,1ui+ment "oans Preferred financier for almost all leading tractor
manufacturers in the country. ;le#i(le repayment options in tandem )ith
the farmer&s seasonal li>uidity. 6onthly+ Kuarterly and 9alf'yearly
repayment patterns to choose from. Comforta(le repayment tenures from 1
year to 4 years.
INVESTMENTS6
At ICICI Ban%+ )e care a(out all your needs. Along )ith !eposit products
and
an offerings+ ICICI Ban% assists you to manage your finances (yproviding various investment options ranging from ICICI Ban% Ta# 1aving
Bonds to <>uity Investments through Initial Pu(lic =ffers and Investment
in Pure Bold.
ICICI Ban% facilitates follo)ing investment productsI
1. ICICI Ban% Ta# 1aving Bonds
2. Bovernment of India Bonds
". Investment in 6utual ;unds
$. Initial Pu(lic =ffers (y Corporate
-. Investment in LPure BoldL
,. ;oreign <#change 1ervices
1- | P a g e
1, | P a g e
3. 1enior Citi8ens 1avings 1cheme+ 277$
?ou can invest in a(ove products through any of our (ranches. ;or select
products ICICI Ban% also provides the ease of investing through electronic
channels li%e AT6s and Internet /ICICIdirect.com5
CARDS6
ICICI Ban% offers a variety of cards to suit your different transactional
needs. =ur range includes Credit Cards+ !e(it Cards and Prepaid cards.
These cards offer you convenience for your financial transactions li%e cash
)ithdra)al+ shopping and travel. These cards are )idely accepted (oth in
India and a(road. *ead on for details and features of each.
Credit Cards ICICI Ban% Credit Cards give you the facility of cash+
convenience and a range of (enefits+ any)here in the )orld. These (enefits
range from life time free cards+ Insurance (enefits+ glo(al emergency
assistance service+ discounts+ utility payments+ travel discounts and much
more.
%e#it Cards The ICICI Ban% !e(it Card is a revolutionary form of cash
that allo)s customers to access their (an% account around the cloc%+ around
the )orld. The ICICI Ban% !e(it Card can (e used for shopping at more
than ".- :a%h merchants in India and 2$ million merchants )orld)ide.
Travel Card Presenting ICICI Ban% Travel Card. The 9assle ;ree )ay to
Travel the )orld. Traveling )ith 01 !ollar+ <uro+ Pound 1terling or 1)iss
;rancsM
o%ing for security and convenienceM ta%e ICICI Ban% TravelCard. Issued in duplicate. =ffers the Pin (ased security. 9as the
convenience of usage of Credit or !e(it card.
1, | P a g e
13 | P a g e
&re &aid Cards ICICI Ban% (rings to you a complete (ou>uet of pre'paid
cards providing payment solutions at your fingertips. ICICI Ban% pre'paid
cards are a safe & convenient )ay for associate payments+ dis(ursements+
gifting & small tic%et transactions. Pre'paid cards are availa(le on a EI1A
platform thus providing accessi(ility to over ".- :a%h merchant
esta(lishments & cash )ithdra)al from all EI1A AT6s in India.
FORE) SERVICES6
Foreign ,*change Services ICICI Ban%&s ;oreign <#change 1ervices )ill
help you organi8e your foreign e#change in the most hassle free manner.
Ahether its ;oreign Currency+ Travelers Che>ues or Travel Card+ ICICI
Ban% ;oreign <#change 1ervices is a one'stop solution to your foreign
e#change re>uirement. 1mooth Courneys (egin at ICICI Ban%&s ;oreign
<#change 1ervices. Ta%e advantage of competitive rates. Aith ICICI
Ban%&s ;oreign <#change 1ervices you are assured of the (est possi(le
rates of ;oreign <#change ' Currencies+ Travelers Che>ues or Travel Card+
round the year. <nCoy professional and personali8ed service. Ae ensure
hassle'free services for you )ith an assurance of prompt delivery of
;oreign <#change at your doorstepN.
;oreign <#change 1ervices offers a variety of foreign e#change products
li%eI
? ICICI Ban% Travel Card
? Travelers Che>ues /American <#press5
? ;oreign Currencies
13 | P a g e
1. | P a g e
M-5*73 B189*8:
Ban% on the move )ith ICICI Ban% 6o(ile Ban%ing. Aith ICICI Ban%+
Ban%ing is no longer )hat it used to (e. ICICI Ban% offers the 6o(ile
Ban%ing facility to all its Ban%+ Credit Card+ !emat and
an customers.ICICI Ban% 6o(ile Ban%ing can (e divided into t)o categories of
facilitiesI
Alert facilityI The ICICI Ban% 6o(ile Ban%ing Alert facility informs you
promptly of the significant transactions in your accounts. It %eeps you
updated )herever you go.
*e>uest facilityI ICICI Ban% 6o(ile Ban%ing *e>uest facility ena(les you
to as% for your account information.
A user friendly automated service menu offers you convenient access to
your account coupled )ith security as+ all your transactions are protected
(y a Atm Pin ' The Personal pass)ord to your Ban%s & Credit card
Account and Tpin for your !emat Account . But if you do need any
assistance our officers )ill (e glad to help you
1elf Phone Ban%ing /IE*5 access 6echanisms are as follo)sI ;or !eposits
''The customer )ould need to %ey'in his AT6F!e(it Card Num(er and its
corresponding AT6 PIN. ;or Credit Cards 'The customer )ould need to
%ey'in his 1, digit Card Num(er and its corresponding AT6 PIN.
;or !emat Account 9olders 'The customer )ould need to %ey'in his 1$
!igit !emat Account Num(er and its TPIN. ;or Bond Account 9olders
'The customer )ould need to %ey in his Bonds holder Num(er only. 1ome
of the services offered are listed (elo)
1. | P a g e
14 | P a g e
Ban%s ;unctionalitiesI
? Account Balance
? 6ini 1tatement
? Che>ue Boo% *e>uest
? Che>ue 1tatus en>uiry
? 1top Che>ue Payment
? 0tility Bill Payment
? Internet 0serid
? 6o(ile (an%ing *egistration
Card Functionalities2
? =utstanding Balance
? !etails of :ast 1tatement
? !etails of :ast Payment
? :ast five Transactions
? *e)ard Points status
%emat Functionalities2
? I1IN >uery
? 9olding statement
? Transaction 9istory
? 1u(mitting !elivery Instructions
14 | P a g e
27 | P a g e
? *e>uest for Instruction Boo%let
Bonds Functionalities2
? Information on *edemption
? Information on Interest
? Information on !espatch of Bonds certificates
3thers2
?
stF*eplacement card ? AT6 pin re'issue
? 1tanding Instructions
? Complaints and suggestions
? In>uire a(out any ICICI Ban% product
ATM
ICICI Ban%&s 2$ 9our AT6 net)or% is one of the largest and most
)idespread AT6 Net)or% in India. =ur AT6s are located in commercial
areas+ residential localities+ maCor petrol pumps+ airports+ near rail)ay
stations and other places )hich are conveniently accessi(le to our
customers. ICICI Ban% AT6s features user'friendly graphic screens )ith
easy to follo) instructions. Ae have introduced AT6s )hich interact )ith
customers in their local language for increased convenience.
27 | P a g e
21 | P a g e
Chapter-4
DEMATERI!ATION
I8,.-2;<,*-8
Trading in the shares of the Company is compulsory in demateriali8ed form
for all investors. The Company has+ therefore+ enlisted its shares )ith (oth
the depositories+ vi8+ N1!: and C!1:. This means that you have no) had
the option to hold and trade in the shares of the Company in electronic
form. Ahile most of you may (e familiar )ith ho) a !epository functions+
given (elo) is a (rief outline+ in >uestion and ans)er format+ )hich )e
hope )ill (e useful to you.
D341,3.*17*+1,*-8=
!ematerialisation /O!ematP in short form5 signifies conversion of a share
certificate from its physical form to electronic form for the same num(er of
holding )hich is credited to your demat account )hich you open )ith a
!epository Participant /!P5. !ematerialisation is a process (y )hich the
physical share certificates of an investor are ta%en (ac% (y the Company
and an e>uivalent num(er of securities are credited in electronic form at the
re>uest of the investor.
21 | P a g e
22 | P a g e
An investor )ill have to first open an account )ith a !epository Participant
and then re>uest for the dematerialisation of his share certificates through
the !epository Participant so that the dematerialised holdings can (e
credited into that account. This is very similar to opening a Ban% Account.
!ematerialisation of shares is optional and an investor can still hold shares
in physical form. 9o)ever+ he F she has to demat the shares if he F she
)ishes to sell the same through the 1toc% <#changes. 1imilarly+ if an
investor purchases shares+ he F she )ill get delivery of the shares in demat
form.
D3>-+*,-./
A !epository /N1!: & C!1:5 is an organisation li%e a Central Ban%
)here the securities of a shareholder are held in the electronic form at the
re>uest of the shareholder through the medium of a !epository Participant.
If an investor )ants to utilise the services offered (y a !epository+ the
investor has to open an account )ith the !epository through a !epository
Participant. The !epository can legally transfer (eneficial o)nership )hich
a custodian cannot. The main o(Cective of a !epository is to minimi8e the
paper )or% involved )ith the o)nership+ trading and transfer of securities.
D3>-+*,-./ P1.,*<*>18,
1imilar to the (ro%ers )ho trade on your (ehalf in and outside the 1toc%
<#changeM a !epository Participant /!P5 is your representative /agent5 in
the depository system providing the lin% (et)een the Company and you
through the !epository. ?our !epository Participant )ill maintain your
securities account (alances and intimate to you the status of your holding
from time to time. According to 1<BI guidelines+ ;inancial Institutions li%e
(an%s+ custodians+ stoc%(ro%ers etc. can (ecome participants in the
22 | P a g e
2" | P a g e
depository. A !P is one )ith )hom you need to open an account to deal in
electronic form. Ahile the !epository can (e compared to a Ban%+ !P is
li%e a (ranch of your (an% )ith )hom you can have an account.
O>3.1,*-8 -? D3>-+*,-./ S/+,34
The !epository 1ystem functions very much li%e the (an%ing system. A
(an% holds funds in accounts )hereas a !epository holds securities in
accounts for its clients. A Ban% transfers funds (et)een accounts )hereas a
!epository transfers securities (et)een accounts. In (oth systems+ the
transfer of funds or securities happens )ithout the actual handling of funds
or securities. Both the Ban%s and the !epository are accounta(le for the
safe %eeping of funds and securities respectively.
2" | P a g e
2$ | P a g e
Chapter-5
DEMAT ACCO#NT $ ASPECTS
D341, A<<-;8,6
!emat account allo)s you to (uy+ sell and transact shares )ithout the
endless paper)or% and delays. It is also safe+ secure and convenient.
D341, .3?3.+ ,- 1 2341,3.*17*+32 1<<-;8,.
Dust as you have to open an account )ith a (an% if you )ant to save your
money+ ma%e che>ue payments etc+ you need to open a demat account if
you )ant to (uy or sell stoc%s. 1o it is Cust li%e a (an% account )here actual
money is replaced (y shares. ?ou have to approach the !Ps /remem(er+
they are li%e (an% (ranches5+ to open your demat account.
:etGs say your portfolio of shares loo%s li%e thisI $7 of Infosys+ 2- of
Aipro+ $- of 9:: and 177 of ACC. All these )ill sho) in your demat
account. 1o you donGt have to possess any physical certificates sho)ing
that you o)n these shares. They are all held electronically in your account.
As you (uy and sell the shares+ they are adCusted in your account. Dust li%e
2$ | P a g e
2- | P a g e
a (an% pass(oo% or statement+ the !P )ill provide you )ith periodic
statements of holdings and transactions.
F31,;.3+ -? 1 D341, 1<<-;8,=
1. Trading in the shares of the Company is no) under the compulsory demat
segment. Aith 1<BI ma%ing demat mandatory on most of the traded scrips+
electronic transaction )ill (e the only )ay everyone )ill trade.
2. No stamp duty for transfer of securities in the electronic form. In case of
transfer of physical shares+ stamp duty of 7.- percent is paya(le on the
mar%et value of shares (eing transferred.
". All ris%s associated )ith physical certificates such as delays+ loss+ in transit+
theft+ mutilation+ (ad deliveries+ etc. eliminated. ?our shares can (e %ept in
the O;ro8en 6odeP (y your !epository Participant under your specific
instructions.
$. The concept of an Oodd lotP in respect of demateriali8ed shares stands
a(olished+ i.e. in the demat mode+ mar%et lot (ecomes one share.
-. !ematerialised securities are most preferred (y (an%s and other financiers
for providing credit facility against securities. Benerally+ demat securities
attract lo)er margin and lo)er rates of interest compared to physical
securities.
,. <ven in the electronic mode of trading+ the payment mechanism /usually
through a (ro%er5 (et)een the (uyer and seller continues to (e as (efore.
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2, | P a g e
Also the usual (ro%erage charges )ould have to (e incurred. 9o)ever+ after
the settlement+ pay in and pay out are on the same day for scripless trading
)hich means you get your securities as )ell as cash immediately.
3. 1hares (ought or sold are transferred in your name on the very ne#t day of
pay out. In case of physical shares+ transfer of o)nership ta%es "7 days or
sometimes even more.
.. No courier F postal charges for sending share certificates F transfer deeds.
4. ;acility for free8ing F loc%ing of investor accounts+ )hich ena(les you to
ma%e your account non'operational+ for instance if you are a(road.
17.;acility to pledge and hypothecate your securities availa(le.
11. As the !epository 1ystem (ecomes popular+ (ro%ers )ill (e increasingly
reluctant to deal )ith physical shares.
Investors prefer to (uy shares )hich are already in dematerialised form.
S,3>+ ,- ?*77 D341, A<<-;8,
1. ;ill demat re>uest form /!*;5 /o(tained from !P )ith )hom your
depository account is opened5.
2. !eface the share certificate/s5 you )ant to dematerialise (y )riting
across 1urrendered for dematerialisation.
". 1u(mit the !*; & share certificate/s5 to !P. !P )ould for)ard them to
the issuer F their *&T Agent .
$. After dematerialisation+ your depository account )ith your !P+
)ould (e credited )ith the dematerialised securities.
2, | P a g e
23 | P a g e
P-*8,+ ,- 53 <-8+*23.2 ?-. ->38*8: 1 2341, 1<<-;8,6
1. =nly securities admitted (y N1!: can (e dematerialised. The list is
availa(le )ith your !P.
2. =nly securities registered in the name of the account holder can (e
dematerialised.
". !ematerialisation is normally completed )ithin 1- days after the share
certificates have reached the issuerF their *&T Agent. Thus it may ta%e
you a month from the date you hand over shares+ to receive demat
credit.
$. !ematerialisation )ould (e done only )hen the issuer F their *&T
Agent is satisfied of genuineness of securities & o)nership status.
-. All the Coint holders should sign the !*;.
,. The pattern of holding in the !*; should match the pattern of holding
on the share certificate & the pattern in )hich account is opened.
3. !emat re>uests )ith name/s5 not matching e#actly )ith the name/s5
appearing on the certificates merely on account of initials not (eing
spelt out fully or put after or prior to the surname+ )ould (e processed+
provided the signature/s5 of the client/s5 on the !*; tallies )ith the
specimen signature/s5 availa(le )ith the issuerF their * & T agent.
23 | P a g e
2. | P a g e
.. If the signature in the !*; does not match )ith the signature availa(le
)ith the issuerF their * & T agent+ the issuerF their * & T agent may at
the time of demat confirmation+ as% for additional documentation /li%e
(an% attestationF notarisation+ etc.5 to prove that the certificate (elongs
to the person )ho for)arded the !*;.
4. In case there is any pro(lem in processing the !*;+ contact your !P and
if he cannot resolve the pro(lem you may contact N1!:.
I+ 1 2341, 1<<-;8, 1 4;+,=
No)adays+ practically all trades have to (e settled in dematerialised form.
Although the mar%et regulator+ the 1ecurities and <#change Board of India
/1<BI5+ has allo)ed trades of upto -77 shares to (e settled in physical
form+ no(ody )ants physical shares any more. 1o a demat account is a
must for trading and investing.
I4>-.,18<3 -? 2341, 1<<-;8,6
The demat account reduces (ro%erage charges+ ma%es
pledgingFhypothecation of shares easier+ ena(les >uic% o)nership of
securities on settlement resulting in increased li>uidity+ avoids confusion in
the o)nership title of securities+ and provides easy receipt of pu(lic issue
allotments. It also helps you avoid (ad deliveries caused (y signature
mismatch+ postal delays and loss of certificates in transit. ;urther+ it
eliminates ris%s associated )ith forgery+ counterfeiting and loss due to fire+
theft or mutilation. !emat account holders can also avoid stamp duty /as
against 7.- per cent paya(le on physical shares5+ avoid filling up of transfer
deeds+ and o(tain >uic% receipt of such (enefits as stoc% splits and (onuses.
2. | P a g e
24 | P a g e
T@3 5383?*,+ 1.3 38;43.1,32 537-A6-
1.A safe and convenient )ay to hold securitiesM
2.Immediate transfer of securitiesM
".No stamp duty on transfer of securitiesM
$.<limination of ris%s associated )ith physical certificates such as (ad
delivery+ fa%e securities+ delays+ thefts etc.M
-.*eduction in paper)or% involved in transfer of securitiesM
,.*eduction in transaction costM
3.No odd lot pro(lem+ even one share can (e soldM
..Nomination facilityM
4.Change in address recorded )ith !P gets registered )ith all companies in
)hich investor holds securities electronically eliminating the need to
correspond )ith each of them separatelyM
17.Transmission of securities is done (y !P eliminating correspondence
)ith companiesM
11.Automatic credit into demat account of shares+ arising out of
(onusFsplitFconsolidationFmerger etc.
24 | P a g e
"7 | P a g e
12.9olding investments in e>uity and de(t instruments in a single
account.
"7 | P a g e
"1 | P a g e
Chapter-6
RESEARC& MET&ODOOGY
R3+31.<@ D3+*:8I ' The *esearch )as O!escriptiveP in nature as is dealt
)ith descri(ing the mar%et and the (uying (ehavior of consumers. The
research )as designed to discover the potentiality of A 1tudy =f Ban%ing
& A)areness =f 1aving Ban% Accounts In at 6um(ai and also the survey
of the individuals to %no) a(out their perception+ the psychological factors
associated )ith the product+ the (enefits they are loo%ing forth from the
product and ho) do they ran% in terms of ris% and returns associated )ith
it.
S14>73 D3+*:8I ' The first step in order to accomplish the tas% )as to dra)
a sample. To serve this purpose+ the sample techni>ue adapted )as
O*andom 1amplingP. 1ample 1i8e for the conduct of survey )as ta%en to
get the details )ith necessary and relia(le information+ sanctioning of
)or%ing capital overdraft in the a(sence of security and many more issues
discussed therein.
Also (y adopting this procedure it )as ensured that the sample dra)n
)ould have the same composition and characteristics of the population.
"1 | P a g e
"2 | P a g e
T/>3+ -? ;8*B3.+3I ' The investorsF potential investors )ere (asically
(usinessmen )ho are dealing in middle level trading and usually re>uire
cash in hand )hile transacting in their regular course of (usiness and for
meeting day'to'day re>uirements.
S*C3 -? ,@3 +14>73I ' 1ince the population )as homogeneous in nature to
large e#tent+ hence a sample si8e of ,7 respondents )as ta%en into account
to achieve the o(Cective of the study. =ther prominent factors+ %ept in vie)
)hile determining the si8e of the sample )ere si8e of the population+ the
num(er of >uestions in the schedule+ the sampling procedure adopted and
the time constraint. Thus it fulfilled the re>uirements of efficiency+
relia(ility and fle#i(ility.
M3,@-2 -? 21,1 <-773<,*-8I '1chedule /Performa containing set of
>uestions5 )as developed to conduct the survey. The researcher put the
respondents the >uestions from the performer and recorded the replies.
The schedule )as availa(le alternatives for data collection. The other
option )as that of intervie) and >uestions. The schedule has many features
)hich added value to its use as a tool for accumulation of the re>uired
information.
;irstly+ the segment )as general pu(lic consisted of 1alaried people+
(usiness class individuals and rest )ere students and not )or%ing people
such as retired ones. 6oreover+ if the mailing )as used it )ould have made
the tas% of follo) up e#tremely difficult.
"2 | P a g e
"" | P a g e
Intervie) as a tool is >uite economical (ut it is difficult to record and retain
the information and especially if the >ueries include open ended >uestion.
6oreover+ schedule surveys the purpose of a structure form the intervie).
Though schedule has limitations li%e error on (ehalf of researchers )hile
recording the response or putting the >uery. It solved the purpose of data
collection for the proCect.
C-8,38,+ -? ,@3 +<@32;73I ' The schedule mainly comprised closed end
>uestions. A structure schedule )as preferred for the study. Also the
language )as %ept as simple as possi(le and the >uestions )ere made an
unam(iguous as possi(le. The >uestions have (een arranged in a form to
provide all the needed information in ma#imum possi(le standardi8ed
form.
The schedule consisted of >uestions )hich pro(ed for the preference and
the reasons for certain (uying pattern of the respondents. In order to
evaluate the efficiency of the schedule+ a pilot survey )as carried out. =n
the (asis of the finding of the pilot survey+ necessary alternations )ere
made in he schedule to ma%e it more effective.
"" | P a g e
"$ | P a g e
Chapter-7
PROCED#RE OF SANCTIONING $ OPENING OF
ACCO#NT
S,3>+ *8B-7B326
;irst+
An investor has to approach a !P and fill up an account opening form. The
account opening form must (e supported (y copies of any one of the
approved documents to serve as proof of identity /P=I5 and proof of
address /P=A5 as specified (y 1<BI. Besides+ production of PAN card in
original at the time of opening of account has (een made mandatory
effective from April 71+ 277,. All applicants should carry original
documents for verification (y an authori8ed official of the depository
participant+ under his signature.
;urther+
The investor has to sign an agreement )ith !P in a depository prescri(ed
standard format+ )hich details rights and duties of investor and !P. !P
should provide the investor )ith a copy of the agreement and schedule of
charges for their future reference. The !P )ill open the account in the
system and give an account num(er+ )hich is also called B= I!
/Beneficiary =)ner Identification num(er5. The !P may revise the charges
(y giving "7 days notice in advance. 1<BI has rationalised the cost
structure for dematerialisation (y removing account opening charges+
transaction charges for credit of securities+ and custody charges vide
"$ | P a g e
"- | P a g e
circular dated Danuary 2.+ 277-.
;urther+
1<BI has vide circular dated Novem(er 74+ 277- advised that )ith effect
from Danuary 74+ 277,+ no charges shall (e levied (y a depository on !P
and conse>uently+ (y a !P on a Beneficiary =)ner /B=5 )hen a B=
transfers all the securities lying in his account to another (ranch of the
same !P or to another !P of the same depository or another depository+
provided the B= AccountFs at transferee !P and at transferor !P are one
and the same+ i.e. identical in all respects. In case the B= Account at
transferor !P is a Coint account+ the B= Account at transferee !P should
also (e a Coint account in the same se>uence of o)nership.
I4>-.,18, D-<;438,+ R3D;*.326
The e#tent of documentation re>uired to open a demat account may vary
according to your relationship )ith the institution. If you plan to open a
demat account )ith a (an%+ a savings account holder has an edge over the
non'account holder. In fact+ (an%s usually offer additional incentives to
customers )ho open a demat account )ith them. Along )ith the
application form+ your photographs /)ith co'applicants5 and proof of
identityFresidenceFdate of (irth have to (e su(mitted. The !Ps also as% for a
!P'client agreement to (e e#ecuted on non'Cudicial stamp paper.
"- | P a g e
", | P a g e
&3.3 *+ 1 5.-12 7*+, -? .3D;*+*,*3+6
1. PAN card
2. EoterGs I!
". Passport
$. *ation card
-. !riverGs license
,. Photo credit card
3. <mployee I! card
.. Ban% attestation
4. IT returns
17.<lectricityF :andline phone (ill
R*
,+1. ?ou can open more than one depository account in the same name
)ith single !PF multiple !Ps.
2. No minimum (alance is re>uired to (e maintained in a depository
account.
". ?ou can give a one time standing instruction to your !P to receive
all the credits coming to your depository account automatically.
", | P a g e
"3 | P a g e
P.-<32;.3 -? S18<,*-8*8:6 -
1. ;ill account opening form /availa(le )ith your !P5.
2. Bive your !P the duly filled account opening form )ith introduction
documents as may (e re>uired.
". 1ign agreement )ith !P /agreement )ill state rights & o(ligations of
(oth parties5. The agreement )ill contain the fee structure of your !P.
?our !P )ould give you a copy of this signed agreement for your
record.
$. !P )ould give you Client Id no. /account no.5 once your depository
account is opened. This Client Id no. along)ith your !P Id no.forms a
uni>ue com(ination. Both these nos. should (e >uoted in all your future
correspondence )ith !PFN1!:F Issuing companyFtheir registrar &
transfer /*&T5 agent.
-. ?our !P )ould give you pre'printed instruction slips for depository
services vi8.+ dematerialisation+ delivery instruction for trades+
etc..Preserve these carefully.
,. ?our !P )ould give you a list of deadlines for giving instructions for
various depository activities vi8.+ transfer for effecting sale+
purchase+etc.. If not+ chec% )ith the !P.
"3 | P a g e
". | P a g e
Chapter-8
DEMAT SERVICES BY ICICI BANK
DEMAT SERVICES
ICICI Ban% !emat 1ervices (oasts of an ever'gro)ing customer (ase of
over 11.- lacs account holders. In our continuous endeavor to offer (est of
the class services to our customers )e offer the follo)ing featuresI
• e'InstructionsI ?ou can transfer securities 2$ hours a day+ 3 days a )ee%
through Internet & Interactive Eoice *esponse /IE*5 at a lo)er cost.
No) )ith L1pea% to transferL+ you can also transfer or pledge
instructions through our customer care officer.
• Consolidation !emat AccountI !ematerialise your physical shares in
various holding patterns and consolidate all such scattered holdings into
your primary demat account at reduced cost.
• !igitally 1igned 1tatementI *eceive your account statement and (ill (y
email.
• Corporate Benefit Trac%ingI Trac% your dividend+ interest+ (onus
through your account statement.
• 6o(ile *e>uestI Access your demat account (y sending 161 to en>uire
a(out 9oldings+ Transactions+ Bill & I1IN details.
". | P a g e
"4 | P a g e
• 6o(ile AlertsI *eceive 161 alerts for all de(itsFcredits as )ell as for
any re>uest )hich cannot (e processed.
• !edicated customer care e#ecutives specially trained at our call centre+
to handle all your >ueries.
• Country)ide net)or% of over 2"- (ranches+ you are never far from an
ICICI Ban% !emat 1ervices outlet.
A<<-;8, O>38*8:
?ou can do)nload the account opening forms from the site and su(mit
them at our (ranches offering !emat services. Eie)ing these files )ould
need Acro(at *eader installed on your machine. This )ill use
appro#imately -6B of hard dis% space. Clic% here to do)nload Acro(at
*eader.
?ou can also visit the (ranches offering !emat service for opening the
!emat account. There is no fee for opening a !P account )ith ICICI.
9o)ever+ a nominal fee )ill (e levied to)ards services+ as per our tariff.
?ou can choose (et)een 1tandard *ate Card or ;re>uent Trader *ate Card
as per your trading volume. =r if you )ish to hold your Bonds in !emat
form you can choose Bond *ate Card.
"4 | P a g e
$7 | P a g e
A<<-;8, O>38*8: F-.4 ,- O>38 S3<;.*,*3+ A<<-;8,
*esident Non Corporate Account =pening ;orm
*esident Corporate Account =pening ;orm
N*I Account =pening ;orm
!eclaration Cum 0nderta%ing ;orm for N*I *epatria(le Account
Chec%list for ;illing N*I !emat Account =pening ;orm
N 1u(mission of Passport and Ealid Eisa Copy is mandatory for N*I
Customers for opening a !epository Participant /!P5 Account )ith effect
from 3th 6ay 2773
A<<-;8, O>38*8: F-.4 ,- ->38 C-44-2*,*3+ A<<-;8, *8 NSD
*esident Non Corporate Account =pening ;orm
*esident Corporate Account =pening ;orm
Clearing 6em(er Account =pening ;orm
Note I The !P Client Agreement on pg.3 of the form should (e fran%ed
)ith stamp duty applica(le to the state mentioned in the correspondence
address.
!P account num(er )ill (e intimated (y (y e'mail if the mail'id is )ritten
on the application form or (y Courier or (y post.
A<<-;8, O>38*8: F-.4 ,- ->38 C-44-2*,*3+ A<<-;8, *8 CDS
*esident Non Corporate Account =pening ;orm
*esident Corporate Account =pening ;orm
Clearing 6em(er Account =pening ;orm
$7 | P a g e
$1 | P a g e
F-. NRI0+
No approval from the *eserve Ban% of India /*BI5 is re>uired for opening
a !epository Participant /!P5 Account. 9o)ever+ if you do not hold any
shares at the time of opening the account+ please enter in the account
opening form as follo)sI
1. 1u(mission of Passport and Ealid Eisa Copy is mandatory for N*I
Customers for opening a !epository Participant /!P5 Account )ith effect
from 3th 6ay 2773
2.*BI reference noI No 9oldings
".*BI approval dateI Present date
If you hold shares that )ere allotted in the primary mar%et /under the
!irect Investment 1cheme5+ please enter in the account opening form as
follo)sI
1.*BI reference noI 0nder Beneral Permission
2.*BI approval dateI Present date
If you are providing your foreign address as your address of
communication. N*I rate card )ill (e applica(le to you. <lse you can open
account in 1tandard *ate Card.
N*I Investments are classified on the follo)ing (asisI
1. *epatria(ility and
2. 6ode of investment
A. *epatria(le *epatria(le funds /i.e. those )hich can (e ta%en a(road5
need to (e %ept in a separate (an% account+ i.e. N*< Ban% account.
Typically+ funds (rought in from a(road are permitted in such an account.
$1 | P a g e
$2 | P a g e
Investments made from such funds can (e repatriated+ i.e. proceeds from
sale or other)ise from such investments can (e ta%en a(road. 1uch
investments are maintained in a *epatria(le !emat account.
B. Non'repatria(le Non'repatria(le funds /i.e. those )hich cannot (e ta%en
a(road5 need to (e %ept separate from repatria(le funds in a separate (an%
account i.e. N*= Ban% account. Investments made from such funds cannot
(e repatriated+ i.e. proceeds from sale or other)ise from such investments
cannot (e ta%en a(road. 1uch investments are maintained in a Non'
*epatria(le !emat account. 6oney once transferred from N*< account to
N*= account loses its repatria(ility and hence+ cannot (e transferred (ac%
to N*< account.
M-23 -? I8B3+,438, 6
A. Portfolio Investment 1cheme /PIN15
Portfolio Investment 1cheme /PIN15 is a scheme of the *eserve Ban% of
India /*BI5 under )hich the &Non *esident Indians /N*Is5& and &Person of
Indian =rigin /PI=s 5& can purchase and sell shares and converti(le
de(entures of Indian Companies on a recogni8ed stoc% e#change in India
(y routing all such purchaseFsale transactions through their account held
)ith a !esignated Ban% Branch . The !esignated Ban% maintains a record
of all investments done under PIN1 /PIN1 portfolio5.
$2 | P a g e
$" | P a g e
B. N-8 - PINS
Any investment other than under PIN1 is Typically+ this includesI
1. 1u(scription to Primary mar%et offerings /IP=s5
2. Investments made )hen resident in India.
". Investments in 6utual funds
$. Investments in derivatives
-. Bifts and Inheritance
!eciding Com(ination I
?ou may have to open demat accounts of a specific com(ination if you
already hold physical shares in that com(ination. The physical shares can
(e converted into electronic form in your demat account (y su(mitting the
certificates along )ith a demat re>uest form. ?ou should also open the
re>uired com(ination under the correct type of demat account I
PIN1 N*< I ;or shares ac>uired earlier under PIN1 on repatriation (asis.
PIN1 N*= I ;or shares ac>uired earlier under PIN1 on non'repatriation
(asis.
Non'PIN1 N*< I ;or shares ac>uired earlier other than under PIN1 on
repatriation (asis.
Non'PIN1 N*= I ;or shares ac>uired earlier other than under PIN1 on
non'repatriation (asis and also )hen &*esident& in India.
$" | P a g e
$$ | P a g e
*evised !epository 1ervice Charges for residents retail customers and corporates
).e.f 71F11F277,
C@1.:3 &312 S,1821.2
C@1.:3+
F.3D;38,ES;5-5.-93.+
C@1.:3+
AFc =pening Nil Nil
Annual 1ervice Charges *s. -77F' /*s
$-7F' for
customers
receiving
statements (y e'
mail 5
*s. 12-7F'
/*s 1277F' for customers receiving
statements (y e'mail 5
Agreement 1tamp Paper *s. 177F' *s. 177F'
Buy ' 6ar%et and =ff'6ar%et Nil Nil
1ell ' 6ar%et and =ff'6ar%et /@
of transaction value of each I1IN5
Q 6a#. *s. -77 for de(t
instruments
;or trade done on
))).icicidirect.com
Nil Nil
;or instruction su(mitted
through Internet /e'instructions5
7.7$@ /6in.
*s. 17F'5
7.72@ /6in. *s. -F'5
;or instruction su(mitted
through Call Centre /e'
instructions5
7.7$@ /6in.
*s. 1-F'5
7.72@ /6in. *s. 17F'5
;or instruction su(mitted
through Branches
7.7$@ /6in.
*s. "7F'5
7.72@ /6in. *s. 1-F'5
*eCectionFfails *s. "7 F' *s. 1-F'
<#tra charges for processing of
instructions su(mitted on the
e#ecution date late /accepted at
Client&s ris%5
;or instruction su(mitted
through Internet /e'instructions5
Nil Nil
;or instruction su(mitted
through Call Centre /e'
instructions5
Nil Nil
$$ | P a g e
$- | P a g e
;or instruction su(mitted
through Branches
*s. 17F' per
I1IN
*s. 17F' per I1IN
!ematerialisation
;or each re>uest form *s. "-F' *s. "-F'
<#tra for each certifcate *s. 2F' *s. 2F'
*ematerialisation /;or each
re>uest form5
*s. 27F' *s. 27F'
Closure of Account Nil Nil
Pledge
CreationFClosureFConfirmationF
Invocation
/@ of value for each I1IN in each
re>uest5
If ICICI Ban% is the counter
party
7.72@ /6in.
*s. 1-F'5
7.72@ /6in. *s. 1-F'5
If ICICI Ban% is not the counter
party
7.7$@ /6in.
*s. "7F'5
7.7$@ /6in. *s. "7F'5
Additional Account 1tatements *s. 27F' *s. 27F'
N1!: charges are chargea(le e#tra at actuals. Present N1!: Charges are I
1ell ' 6ar%et and =ff'6ar%et *s. ,F' per de(it instruction /nil for
commercial paper & short'term de(t
instruments5
*emat *s.17 for every hundred securities or
part thereof M or a flat fee of *s.17
per certificate )hichever is higher.
Pledge Creation *s. 2-F' per instruction
ConditionsI
The value of shares and charges is calculated as per N1!: formula and rates.
There )ill (e a charge of *s. 177F' for dishonor of any che>ue or unsuccessful
attempt to recover payment through direct de(it or <C1. The depository services
are lia(le to discontinuation if ICICI Ban% is una(le to recover charges from the
$- | P a g e
$, | P a g e
customer for any reason )hatsoever. In such cases there )ill (e a charge of *s.
2-7F' for resumption of services and the services )ill (e resumed after a minimum
of three )or%ing days from the date of receipt of re>uest at Central Processing
=ffice+ 6um(ai.
Any service that is not indicated a(ove )ill (e charged separately as per the
rates applica(le from time to time.
ICICI Ban% reserves the right to revise the tariff structure from time to time+
)ith notice of "7 days. The notice may (e given (y ordinary post or (y an
advertisement in a national daily.
If the !emat Account is closed during the year+ no pro'rata refund of Annual
1ervice Charge )ill (e made.
There are t)o options for the recovery of demat service chargesI
Customers )ho have only a depository relationship )ith ICICI Ban%+ )ill (e
re>uired to pay an advance fee for each !emat Account+ )hich )ill adCusted
against service charges.The customer )ill also underta%e to replenish the (alance
immediately )hen it falls (elo) the threshold amount+ as specified (elo) I
1tandard ;re>uentF1u('(ro%ers
Advance Amount *s. 2+-77F' *s. 3+-77F'
Threshold Amount *s. 1+777F' *s. 2+777F'
=ptionI2 Customers )ho have a (an%ing relationship )ith ICICI Ban% )ill provide
a de(it authori8ation for recovery of charges.
$, | P a g e
$3 | P a g e
Chapter-9
DATA ANAYSIS $ INTERPRETATION
Q.1 Are you aware with the term Maret
a!" #e$uritie#%
1&'
(&'
Ye#
)o
I8?3.38<3I It )as found that mostly 32 individuals )ere a)are )ith the
term mar%et and securities. Ahereas . of the total .7 respondents are not
a)are due to improperly a)areness a(out the fact of trading in securities.
F.2 I? /3+( D- /-; 2317 *8 ,@3 41.93, +3<;.*,*3+=
%2G
1%G
Y3+
N-
I8?3.38<3I ' ;rom the positive reply holders of 32 respondents+ -4 agreed
that they prefer to deal in the mar%et securities+ shares and (onds. Again 1"
of them told us that they do not trade in mar%et securities.
$3 | P a g e
$. | P a g e
F.3 I? /3+( @1B3 /-; 7*+,38 ,@3 8143 -? ICICI B189
HICICI D*.3<,.<-4I182 ,.1232 A*,@ *,=
1"
44
0
10
20
30
40
"0
Y3+ N- R3+>-8+3+
R
3
+
>
-
8
2
3
8
,
+
R
1
,
*
-
I8?3.38<3I ' =ut of the total -4+ $$ individuals are very )ell a)are )ith the
trading and dealing in securities )ith ICICI Ban% /ICICI !irect.com5 and
are %een to open !e'mats accounts )ith the company. 1- of the total
respondents have said no.
F.4 '@1, >3.+>3<,*B3 2- /-; ,@*89 .3:1.2*8: ICICI
B189( 1 7312*8: F*818<*17 +3.B*<3+ -.:18*C1,*-8=
"G 1%G
77G
S;*,1573
F1*.
#8+;*,1573
I8?3.38<3 Q Ahen further as%ed )ith the $$ respondents a(out the
perspective of the ICICI Ban%+ near a(out "$ find it suita(le for all the
trading activities in share mar%et and securities. . found fair )hereas 2 of
the individuals found it unsuita(le as they used to trade )ith their
individuals (ro%ers.
$. | P a g e
$4 | P a g e
F." &-A 2- /-; ,.123 *8 ,@3 41.93,6
"4G
27G
14G
"G
B.-93.
ICICI B189
A:38,
O,@3. *8B3+,438,
182 +3<;.*,*3+ ?*.4
I8?3.38<3I ' It has (een significantly noted that the fact regarding trading
ho) the respondents actually trade in the shares and securities. 2$ of the
individuals are involved )ith ICICI Ban% /ICICI !irect.com5+ 12 of them
are through their one of the other (ro%ers+ , of them )ith other investment
and securities and rest 2 )ith their agent.
F.6 A.3 /-; 1A1.3 A*,@ ,@3 ,3.4
D341,3.*17*C1,*-8 -? 1<<-;8,+=
21G
79G
Y3+
N-
I8?3.38<3I ' ;rom the %no)n respondents of 32+ it has (een inferred that -3
of them are %no)n )ith the term !emateriali8ation of the accounts as it is
very important in todayGs life for one to deal in the stoc% mar%et. *est 1-
individuals are >uite una)are or less a)are and need to (e guided them
properly so that they may (e to deal systematically in their securities via
ICICI Ban%.
$4 | P a g e
-7 | P a g e
F.7 &1B3 /-; ->3832 /-;. D3-M1, 1<<-;8, A@*73 ,.12*8:
A*,@ +3<;.*,*3+=
13( 23G
44( 77G
Y3+
N-
I8?3.38<3I ' =ut of the -3 respondents )ho are a)are )ith the term of
!emateriali8ation of the accounts+ $$ individuals have already or opened
their accounts )ith us for their safe+ secure and return gro)ing investment
trading. 1till 1" of the individuals have not opened their accounts (ut
positively they )ill open their accounts.
F.% D- /-; A*+@ ,- ->38 D3-M1, 1<<-;8,+ A*,@ ICICI B189
A@*<@ ,193+ <1.3 -? /-;. 177-?*818<*17 +3.B*<3+ ,- ,@3
41J*4;4 +1,*+?1<,*-8 -? /-;.+=
1"G
"0G
3"G
Y3+
N-
71,3.
I8?3.38<3I ' Ahen en>uired from 32 respondents that they )ish to open the
!e'mats accounts )ith ICICI Ban% for themselves or for their near ones
)ho is interested in trading in securities+ 11 individuals agreed to open their
accounts. ", said later (ecause they have already opened their accounts. 2-
said no as they have open their accounts )ith one or other firms dealing in
securities.
-7 | P a g e
-1 | P a g e
F.9 I? /-; @1B380, ,.1232 *8 /-;. 7*?3( 2- /-; A*+@ ,- 731.8 182
K-*8 ,@3 A-.72 -? 41.93, +3<;.*,*3+ 182 *8B3+,438, A*,@ .*+9
?.33 ,@.-;
ICICI B189 HICICI D*.3<,.<-4I M-83/=%3G
17G
Y3+
N-
I8?
3.38<3I ' Ae as%ed )ith the respondents )ho )ere una)are )ith the term
mar%et a(out if they )ish to loo% for)ard positively for ris% and hassle free
investment and )ant toget the accurate information )hich can emerge the
trading po)er in them via ICICI BAN /ICICI !irect.com5+ )e receive
."@ of the total respondents )ho said yes+ )hereas 13@ preferred no as
this field is not their cup of the tea.
F.10 '@3.3 /-; >.3?3.157/ *8B3+, /-;. 4-83/ 53+*23+
+3<;.*,*3+=
1%
20
34
16
0
10
20
30
40
I
8
M
;
,
;
1
7
F
;
8
2
I
8
B
1
8
9
H
F
D
E
S
B
E
C
A
I
I
8
I
8
+
;
.
1
8
<
3
I
8
P
P
F
E
N
S
C
E
R
D
+
I8?3.38<3I 'Besides securities entire ,7 respondentGs preferences to invest
in the follo)ing one or more of the financial servicesI '
I8 M;,;17 F;82 ?
16
I8 I8+;.18<3 ?
20
I8 B189 HFDESBECAI ?
34
I8 PPFENSCERD+ ?
1%
-1 | P a g e
-2 | P a g e
Q.11 Do you a*ree that to +eat i!,-atio! a!" #u#tai! i! the
I!"ia! e$o!omy o!e ha# to i!.e#t hi# har"$ore mo!ey i!
the hi*h retur! *e!erati!* #$heme or /-a! where he $a!
a.ai- ma!y +e!e,it# i! a $o#t o, o!e%
(0'
1'
Yes
No
I8?3.38<36 - it has (een a group positive reply regarding if to sustain in the
)orld of inflation one has to ma%e investment )hich gives high return so that
they can (e a(le to meet their future re>uirements of their near ones )ith ear
and comfort. People are no) more inflation conscious and feeling that to (eat
the inflation one has to secure his future funds and to get potentially higher
returns to sustain )ealthy.
-2 | P a g e
-" | P a g e
Chapter-10
IMITATIONS
The follo)ing are the limitations as )ere found during the proCectI
a5 People are not enough professionally sound to (e the part of the
organi8ation in delivering >uality service to customers. They are under
aged and failed to deliver )hat the customer )ants from them in ma%ing
out a solution to the pro(lems.
(5 There is a limitation faced (y ICICI BAN that despite earning a good
(rand name in the (a%ing sector era+ still people hesitate to open their
!emat Accounts on a private (an%ing institution. Although this
limitation is eradicating due to )ell promotion (y the ICICI BAN.
c5 :ac% of %no)ledge of company policies and procedures create a great
mess to the personnel )or%ing therein )hich is the result of inade>uate
training and development to the )or%ing persons.
d5 There is an also a limitation that an individual has to )ait for a fairly
considera(le time for his services of trading.
e5 If a file is declined then an individual cannot logged his same file for the
further , months.
-" | P a g e
-$ | P a g e
Chapter-11
S'OT ANAYSIS
S,.38:,@+I '
1. A Big (rand name of ICICI Ban%.
2. *elia(le customer service+ (etter communication modes ma%ing it to
ac>uire huge customer (ase.
". A private (an% )ith the :argest satisfied customers in its >uota.
'31983++3+I '
1. !elay in handling >ueries.
2. =ften delay in opening of !emat accounts
". *is% of losing customers due to cut throat competition (y not providing
>uality services as e#pected (y customers.
O>>-.,;8*,*3+I '
1. !emat Accounts can (e captured more to the potential investors )ho
generally trade via (ro%ers ort local authorities and (y ma%ing them
a)are )ith the fact.
2. Bro)ing competition (ut slo)ly.
[email protected],I '
1. <nhancive competition )ith augmentation of ne) (an%s e.g. Centurion
(na% of PunCa( and (y e#isting ones such as I!BI+ 9!;C+ CITI Ban%+
1BI.
-$ | P a g e
-- | P a g e
Chapter-12
CONC#SION
Training under a prestigious organi8ation li%e ICICI BAN )as more of a
%no)ledge (ased e#perience )here I came to understand and reali8e the
)or%ing under corporate environment and )ith team efforts.
I came to reali8e the application of my managerial studies and come to a
conclusion that training is an essential curriculum of the managerial studies
and one must go through for his clear understanding of the topics heFshe
undertoo% in his previous years of the management course.
The (asic o(Cective of my training )as to analy8e the Procedure of
sanctioning of !emat accounts services as conducted (y ICICI (an% and its
services )ith respect to trading in securities via ICICI !irect.com and
!emateriali8ation of accounts and )hat the customer of today perceive for
our services. Ahat significant )as the name of the ICICI upon )hich
people are no) imposing their trust and confident and feeling secure in
dealing )ith ICICI.
-- | P a g e
-, | P a g e
RECOMMENDATIONS
;ollo)ing can (e given as suggestions for the upliftment of the company
future gro)th and successive trac% over other competitorsI
• There should (e a systematic )ay of documentation and dealing in the
matter of opening of !emat accounts )ith customers.
• ICICI BAN should develop its staff to inculcate to solve grievances of
customers as early as possi(le and therefore emphasis should (e given to
Training & Induction of employees and orientation to)ards coming
scenario and industrial trends.
• There should (e proper handling of customer grievances as )ell as his
deposits and )ithdra)al re>uests should (e met as prompt desired.
• A regular trac% on his performance in ma%ing the payment of
installations (y the customer as )ell as to facilitate in trou(les due
course of guidance and support so that he may not feel isolated in grief.
• A regular reminder must (e send (y the company to revie) his account
performance to him.
-, | P a g e
-3 | P a g e
F#ESTIONNAIRE
N1436 - LLLLLLLLLLLLLLLLLLL
A:36 - LLLLLLLLLLLLLLLLLLLLL
C-8,1<, N-.6 LLLLLLLLLLLLLL
-<1,*-86- LLLLLLLLLLLLLLLLLLLLL..
F.1 Are you a)are )ith the term <>uity 6ar%et and securitiesR
a5 ?es ?
(5 No ?
F.2 If yes+ !o you deal in the mar%et securitiesR
a5 ?es ?
(5 No ?
-3 | P a g e
-. | P a g e
F.3 If yes+ have you heard the name of ICICI BAN /ICICI !irect.com5 and
traded )ith itR
a5 ?es ?
(5 No ?
F.4 Ahat perspective do you thin% regarding ICICI BAN+ a leading ;inancial
services organi8ationR
1I MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
5I MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
<I MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
F." 9o) do you trade in the mar%etI
a5 Eia Bro%er ?+ Name itSSSSSSSSSSSSSSSSSSSS
(5 Eia agent ?
c5 Eia ICICI BAN ?
d5 Eia =ther investment and securities firm ?
F.6 Are you a)are )ith the term !emateriali8ation of accountsR
a5 ?es ?
(5 No ?
-. | P a g e
-4 | P a g e
F.7 9ave you opened your !e'6at account )hile trading )ith securitiesR
a5 ?es ?
(5 No ?
F.% !o you )ish to open !e'6at accounts )ith ICICI BAN 1ecurities )hich
ta%es care of your all'financial services to the ma#imum satisfaction of yoursR
a5 ?es ?
(5 No ?
F.9 If you havenGt traded in your life+ do you )ish to learn and Coin the )orld of
mar%et securities and investment )ith ris% free through ICICI BANR
a5 ?es ?
(5 No ?
F.10 Ahere you prefera(ly invest your money (esides <>uity 6ar%et
a5 In 6utual ;und ?
(5 In Insurance ?
c5 In Ban% /;!F1BFCA5 ?
d5 In PP;FN1CF*!s ?
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F.11 !o you agree that to (eat inflation and sustain in the Indian economy one has
to invest his hardcore money in the high return generating scheme or plan )here he
can avail many (enefits in a cost of oneR
a5 ?es ?
(5 No ?
?ours Ealua(le 1uggestions
1.TTTTTTTTTTTTTTTTTTTTTTTTTTTTTT
2.TTTTTTTTTTTTTTTTTTTTTTTTTTTTT.
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$. TTTTTTTTTTTTTTTTTTTTTTTTTTTTT
ICICI BANK
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BIBIOGRAP&Y
BOOKS
1. othari+ C.*. Research Methodolog$ & Management+ $
th
<dition+ 7-
2. Pillai *.1.N. & Bagavathi+ O6anagement Accounting+O 1.Chand &
Company :imited+ <ight <dition.
". otler Philip+ Marketing Manager+ -
th
<dition+ 277,
MAGA!INES6
a5 Business Aorld+ OCC Bank Trading Bullish42773+ 6ay
(5 ICICI Brochures
MEDIAI '
a5 The <conomics times+ ndian Banking on a rise+ 277,+ 6ay
REFERENCES
'EBSITESI '
a5 ))).icici(an%.com
(5 ))).i(ef.org
c5 ))).ciionline.com
d5 ))).se(i.org
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doc_732451656.doc