Dell's new promotional activities for Storage Forum India (3-4 May)


New member
Many organisations are leveraging Social Media to create outreach to the general public for niche events these days. There usually has been a disconnect with the masses at large for such events especially if the events focus on cloud computing and storage servers- Storage Forum India).
Dell has come out with a new campaign( where it is offering to give away its recently released Ultrabook XPS 13 and Smartphones in a contest which users can easily create an account and share its content on various social media handles.

Besides from using social media in regulars promotion which is being seen as a tidal wave of sorts, many companies are using traditional measure to promote such 'non-mainstream' events.

Do you think this is an interesting way of approaching event marketing?

More importantly, would YOU as a regular user would participate?


New member
Yes such contests are very exciting. It is similar to purchasing a lotto ticket and waiting to see if you are lucky enough to win it.

Anything that has to do with creating hope, sells !

I regularly participate in these kind of activities.


New member
It's a nice way to let a lot of people know about the brand. But if it directly leads to sales is a question that only some sales numbers can answer.

People are who participating in such a contest, are they even the target audience?


New member
Its really great idea of promoting your new product. As every marketer is moving towards social network for promoting, then why not DELL? I think it will give the company a good response.


New member
I think, it's good work that dell started a new promotional activity. Promotional product activity through we can easily promote our brand in the market.