Decline stage of Pull and Push Strategy

abhishreshthaa

Abhijeet S
Survival of the brand often becomes more important during decline stage. Another important objective is to maintain distribution. Sales promotions that help in generating sales volume become quite important.

Resellers, in general, are not a tall enthusiastic about declining brands and for this reason we do not show any kind of interest in promoting them. Because of this negative factor, manufacturers use pull promotions. In many cases this becomes a game of endurance for marketers.

Bombay Dyeing
The Bombay Dyeing Lao Diamond Pao Offer
On buying Bombay Dyeing products worth Rs. 300 and scratching the card available, you would be eligible for a prize. There were 6990 diamonds to be won.
 
Back
Top