abhishreshthaa
Abhijeet S
David Beckham”, the first case, chronicles the growth of the personal brand and endorsement deals of England’s football player. With his good looks, immense talent and carefully cultivated image, he evolved into a lifestyle icon. His personal brand was estimated to be worth £200 million in 2003.
Among the major brands, which he endorsed are Pepsi, Adidas, Castrol, Brylcream, Vodafone and Marks & Spencer. His popularity in Japan got him several promotional contracts there.
Going beyond the traditional promotional tools, he was innovative and allowed Vodafone to use his voice in their voicemail. He was also involved in the design of garments sub-branded on his name by Marks & Spencer.
Among the major brands, which he endorsed are Pepsi, Adidas, Castrol, Brylcream, Vodafone and Marks & Spencer. His popularity in Japan got him several promotional contracts there.
Going beyond the traditional promotional tools, he was innovative and allowed Vodafone to use his voice in their voicemail. He was also involved in the design of garments sub-branded on his name by Marks & Spencer.