abhishreshthaa
Abhijeet S
Database for electronic media (basically doordarshan and radio)
The Doordarshan and All India Radio bring out the following two publications, which are frequently used by media planners. However, with the proliferation of satellite channels and the cumulative programming available to an average urban household running into hundreds of hours everyday, it indeed is a Herculean job for media planners to make plans for the TV medium.
The Doordarshan and All India Radio bring out the following two publications, which are frequently used by media planners. However, with the proliferation of satellite channels and the cumulative programming available to an average urban household running into hundreds of hours everyday, it indeed is a Herculean job for media planners to make plans for the TV medium.