abhishreshthaa
Abhijeet S
Data on market share (research on the various brands/products and their markets)
A number of research organization conduct research on the market share of varying brands. The research also extends to consumer behaviour, the changing perceptions and a host of other things. Some of the studies include the following:
ORG-sales audit
The ORG conducts this survey with the help of its representatives in retail outlets and audit the movement of different products from the shops itself. The ORG-Sales Audit reflects.
Market share of one brand vis-à-vis another.
The movement of pack size, i.e., which packs/sizes move faster.
Besides, indicating the consumer preference of various brands and their power of spending, it also reflects the distribution network which is segmented as A, B class to further indicate the type of locality, and the sophistication level, etc.
A number of research organization conduct research on the market share of varying brands. The research also extends to consumer behaviour, the changing perceptions and a host of other things. Some of the studies include the following:
ORG-sales audit
The ORG conducts this survey with the help of its representatives in retail outlets and audit the movement of different products from the shops itself. The ORG-Sales Audit reflects.
Market share of one brand vis-à-vis another.
The movement of pack size, i.e., which packs/sizes move faster.
Besides, indicating the consumer preference of various brands and their power of spending, it also reflects the distribution network which is segmented as A, B class to further indicate the type of locality, and the sophistication level, etc.