Description
The is PPT explaining the dabur-porter's five force model.
5 Force Analysis of the FMCG / Healthcare industry w.r.t. DABUR
Porter’s Five Force Model
Threat Of Substitute Products
?
? ? ?
Dabur – A leader in Herbal Digestives where the product has 90% of the market share FMCG or Healthcare products esp. Ayurvedic, hardly have subsitutes - so this threat is not very significant However, some product substitutes and similar products by competitors do exist Dabur therefore has to constantly re invent its existing product lines in order to cope up with the innovations of its competitors
Advantages -100 year legacy, first mover, learning curve, brand loyalty, patents ,economies of scale No significant entry barriers
Threat Of New Entrants
? ?
Porter’s Five Force Model
Bargaining Power Of Customers
?
?
Has increased dramatically due to – a wide range of available choices from competitors, both local and global Dabur has to formulate strategy in such a manner to keep abreast with the increasing competition by improving the quality and reducing the prices over the period
Bargaining Power Of Suppliers
? ?
100 years presence - Dabur has a very strong bond with the suppliers Has a policy of accountability to stakeholders - be it customers, shareholders, employees or suppliers (who have a vested interest in making it all happen)
Porter’s Five Force Model
Rivalry Among Existing Competitors
?
?
Key players and competitors of Dabur India currently are: ? Hindustan Unilever Ltd., Tata Tea, Nestle India Ltd., Britannia Industries Ltd., Colgate Palmolive Ltd., Marico Ltd., Galaxo Smithkline consumer, Cadbury India ltd., Reckitt Benckiser Ltd., Procter & Gamble E.g. ? Himani, Baidyanath and Zandu for Dabur Chyawanprash ? Marico, Keo Karpin, HLL and Bajaj for Vatika Hair Oil
Dabur has to constantly relook its strategy and keep reinventing and branding, in order to maintain and increase its market presence
?
THANK YOU!!!!
doc_804103407.ppt
The is PPT explaining the dabur-porter's five force model.
5 Force Analysis of the FMCG / Healthcare industry w.r.t. DABUR
Porter’s Five Force Model
Threat Of Substitute Products
?
? ? ?
Dabur – A leader in Herbal Digestives where the product has 90% of the market share FMCG or Healthcare products esp. Ayurvedic, hardly have subsitutes - so this threat is not very significant However, some product substitutes and similar products by competitors do exist Dabur therefore has to constantly re invent its existing product lines in order to cope up with the innovations of its competitors
Advantages -100 year legacy, first mover, learning curve, brand loyalty, patents ,economies of scale No significant entry barriers
Threat Of New Entrants
? ?
Porter’s Five Force Model
Bargaining Power Of Customers
?
?
Has increased dramatically due to – a wide range of available choices from competitors, both local and global Dabur has to formulate strategy in such a manner to keep abreast with the increasing competition by improving the quality and reducing the prices over the period
Bargaining Power Of Suppliers
? ?
100 years presence - Dabur has a very strong bond with the suppliers Has a policy of accountability to stakeholders - be it customers, shareholders, employees or suppliers (who have a vested interest in making it all happen)
Porter’s Five Force Model
Rivalry Among Existing Competitors
?
?
Key players and competitors of Dabur India currently are: ? Hindustan Unilever Ltd., Tata Tea, Nestle India Ltd., Britannia Industries Ltd., Colgate Palmolive Ltd., Marico Ltd., Galaxo Smithkline consumer, Cadbury India ltd., Reckitt Benckiser Ltd., Procter & Gamble E.g. ? Himani, Baidyanath and Zandu for Dabur Chyawanprash ? Marico, Keo Karpin, HLL and Bajaj for Vatika Hair Oil
Dabur has to constantly relook its strategy and keep reinventing and branding, in order to maintain and increase its market presence
?
THANK YOU!!!!
doc_804103407.ppt