Description
d mart described
RETAIL MANAGEMENT
Submitted by :
JAI BAKLIYA
D Mart is a chain of hypermarket and
supermarkets in India started by R K Damani. As
of 2016, it has 9 stores spread across
!aharashtra, "u#arat, $e%an&ana, Andhra
'radesh, !adhya 'radesh and Karnataka, and a
recent purchase of property in Ra#kot sho(s that
it is (e%% ad)ancin& to(ards e*pandin& across
India
MISSION
+$, -. $/. 0,1.2$ 'RI3.D R.$AI0.R I4 $/.
AR.A ,5 ,'.RA$I,4 6 3I$7 6 R."I,4.8
VISION
I$ I2 ,9R 3,4$I4,92 .4DA:,9R $,
I4:.2$I"A$., ID.4$I57 ; !AK. A:AI0A-0. 4.1
'R,D93$ 3A$.",RI.2 5,R 392$,!.Ruare
!a%%.
• $his area has &ot %ot of potentia% in terms of
customers. $he midd%e income &roup main%y
resides here and nearby areas.
• $here is %ot of tra?c @both )ehicu%ar and
pedestrianA and the p%ace remains busy (ith
peop%e specia%%y students.
• 0ar&e fronta&e makes ma%% c%ear%y )isib%e
from outside.
• A$!s are a)ai%ab%e near the ma%% for one to
(ithdra( money, if re>uired.
• A%% 5!3" products (hich are used dai%y are
kept on the &round Boor
• $he :e&etab%es and medicines counter are
a%so situated on the &round Boor.
• $he Crst Boor is main%y for
appare%s6"arments. !ens, (omen and kids
(ear are a)ai%ab%e on this Boor
• $he second Boor stores a%% the home
app%iances, utensi%s, sports e>uipment, and
&ift artic%es etc.
• .ach section has one attendant on a)era&e.
$he Boor c%eanin& acti)ity is outsourced.
• $he e*terior a%so houses ba&&a&e counters
and safe deposits
• 3ertain food and refreshment sta%%s for the
shoppers to en#oy.
• !eta% rai%in& is bui%t for the shoppers to sit
and rest.
• 2ecurity personne% are emp%oyed to check
the customers (ith meta% detectors for
security reasons.
• $here is a sin&%e door for entry, (hereas t(o
doors for e*it.
• $he e*terior desi&n is )ery ordinary and
functiona% at best. It consists of a three storey
comp%e*. $he bui%din& is painted (hite (ith
DD!AR$ %o&o c%ear%y )isib%e from the road.
• $he interiors are &reen, associatin& it (ith
the co%our of their %o&o.
• $he (ho%e store (as Boored (ith ceramic
ti%es. Ade>uate %i&ht (as focusin& on product
for the con)enience of the customers.
CATEGORY OF ROD!CTS
1. "rocery
2. 5ruit ; :e&etab%es
E. -e)era&es
=. 5roFen 5ood
G. Dairy products
6. 'ersona% and /ome care
H. 5oot(ear
. 3osmetic Items6 -eauty care
9. !edicines
10. /ouseho%d utensi%
11. 5ashion accessories
12.Appare%s6"arments
Mer"#a$di%e
• $he product mi* is &ood ; %ot of )ariety is
a)ai%ab%e.
• $he assortments for appare%s is done as per
the price and siFe.
• $he DD!art oIer price and the !a*. Retai%
'rice both (ere )isib%e on the price card
• $he (ho%e area (as di)ided as per the
products that they oIered %ike appare%s,
stationeries, crockeryuent announcements are made for the
customer in order to make them a(are about
discounts and ne( products
• $he store is (e%%D%ited
• 2tore is spacious and c%ean
• $here she%f ed&e %abe%s e)ery(here in the
store
• Discounts and a%% are )ery nice%y disp%ayed
• .)ery product has some kind of discount on it
• 'roducts are neat%y or&anised
• $he store pro)ides basket and tro%%ey ser)ices
to its customers
• $he store has H ',2 for easy and >uick bi%%in&
• 2i&na&e are hun& on the cei%in& for easy
)isibi%ity
• 2tore is fu%%y air conditioned
• A%% the products are ne( there (ere no
e*pired or o%d products
• $here is an e%e)ator ser)ice a%so in the store.
C'$%:
• $he entry of the ma%% is )ery sma%% (hich
&enera%%y does not %ook &ood and
incon)enient for customers.
• $he store cannot accommodate %ar&e cro(n
at once
• 'oor space uti%iFation in the store.
• -ecause of %ess number of ',2 it becomes
incon)enient for the customers to stand in a
>ueue
• $here (ere ma%e security &uards outside
(omen toi%ets and chan&in& rooms
• ,n the 1
st
Boor ba&s and %u&&a&e (ere
disp%ayed in unor&anised manner.
• ,)er stu?n& of of some products cou%d be
seen in some parts of the store
• I&norance cou%d be seen in this picture
T(ANK
YO!
doc_610255194.docx
d mart described
RETAIL MANAGEMENT
Submitted by :
JAI BAKLIYA
D Mart is a chain of hypermarket and
supermarkets in India started by R K Damani. As
of 2016, it has 9 stores spread across
!aharashtra, "u#arat, $e%an&ana, Andhra
'radesh, !adhya 'radesh and Karnataka, and a
recent purchase of property in Ra#kot sho(s that
it is (e%% ad)ancin& to(ards e*pandin& across
India
MISSION
+$, -. $/. 0,1.2$ 'RI3.D R.$AI0.R I4 $/.
AR.A ,5 ,'.RA$I,4 6 3I$7 6 R."I,4.8
VISION
I$ I2 ,9R 3,4$I4,92 .4DA:,9R $,
I4:.2$I"A$., ID.4$I57 ; !AK. A:AI0A-0. 4.1
'R,D93$ 3A$.",RI.2 5,R 392$,!.Ruare
!a%%.
• $his area has &ot %ot of potentia% in terms of
customers. $he midd%e income &roup main%y
resides here and nearby areas.
• $here is %ot of tra?c @both )ehicu%ar and
pedestrianA and the p%ace remains busy (ith
peop%e specia%%y students.
• 0ar&e fronta&e makes ma%% c%ear%y )isib%e
from outside.
• A$!s are a)ai%ab%e near the ma%% for one to
(ithdra( money, if re>uired.
• A%% 5!3" products (hich are used dai%y are
kept on the &round Boor
• $he :e&etab%es and medicines counter are
a%so situated on the &round Boor.
• $he Crst Boor is main%y for
appare%s6"arments. !ens, (omen and kids
(ear are a)ai%ab%e on this Boor
• $he second Boor stores a%% the home
app%iances, utensi%s, sports e>uipment, and
&ift artic%es etc.
• .ach section has one attendant on a)era&e.
$he Boor c%eanin& acti)ity is outsourced.
• $he e*terior a%so houses ba&&a&e counters
and safe deposits
• 3ertain food and refreshment sta%%s for the
shoppers to en#oy.
• !eta% rai%in& is bui%t for the shoppers to sit
and rest.
• 2ecurity personne% are emp%oyed to check
the customers (ith meta% detectors for
security reasons.
• $here is a sin&%e door for entry, (hereas t(o
doors for e*it.
• $he e*terior desi&n is )ery ordinary and
functiona% at best. It consists of a three storey
comp%e*. $he bui%din& is painted (hite (ith
DD!AR$ %o&o c%ear%y )isib%e from the road.
• $he interiors are &reen, associatin& it (ith
the co%our of their %o&o.
• $he (ho%e store (as Boored (ith ceramic
ti%es. Ade>uate %i&ht (as focusin& on product
for the con)enience of the customers.
CATEGORY OF ROD!CTS
1. "rocery
2. 5ruit ; :e&etab%es
E. -e)era&es
=. 5roFen 5ood
G. Dairy products
6. 'ersona% and /ome care
H. 5oot(ear
. 3osmetic Items6 -eauty care
9. !edicines
10. /ouseho%d utensi%
11. 5ashion accessories
12.Appare%s6"arments
Mer"#a$di%e
• $he product mi* is &ood ; %ot of )ariety is
a)ai%ab%e.
• $he assortments for appare%s is done as per
the price and siFe.
• $he DD!art oIer price and the !a*. Retai%
'rice both (ere )isib%e on the price card
• $he (ho%e area (as di)ided as per the
products that they oIered %ike appare%s,
stationeries, crockeryuent announcements are made for the
customer in order to make them a(are about
discounts and ne( products
• $he store is (e%%D%ited
• 2tore is spacious and c%ean
• $here she%f ed&e %abe%s e)ery(here in the
store
• Discounts and a%% are )ery nice%y disp%ayed
• .)ery product has some kind of discount on it
• 'roducts are neat%y or&anised
• $he store pro)ides basket and tro%%ey ser)ices
to its customers
• $he store has H ',2 for easy and >uick bi%%in&
• 2i&na&e are hun& on the cei%in& for easy
)isibi%ity
• 2tore is fu%%y air conditioned
• A%% the products are ne( there (ere no
e*pired or o%d products
• $here is an e%e)ator ser)ice a%so in the store.
C'$%:
• $he entry of the ma%% is )ery sma%% (hich
&enera%%y does not %ook &ood and
incon)enient for customers.
• $he store cannot accommodate %ar&e cro(n
at once
• 'oor space uti%iFation in the store.
• -ecause of %ess number of ',2 it becomes
incon)enient for the customers to stand in a
>ueue
• $here (ere ma%e security &uards outside
(omen toi%ets and chan&in& rooms
• ,n the 1
st
Boor ba&s and %u&&a&e (ere
disp%ayed in unor&anised manner.
• ,)er stu?n& of of some products cou%d be
seen in some parts of the store
• I&norance cou%d be seen in this picture
T(ANK
YO!
doc_610255194.docx