abhishreshthaa
New member
Loyal customers are always cheaper to serve.
Some time loyal customers are expensive to serve they may ask for premium service & price discounts.
Long term customer pay less than new customer.
Loyal customer act as a word of mouth promoter.
Customer Value
Some time loyal customers are expensive to serve they may ask for premium service & price discounts.
Long term customer pay less than new customer.
Loyal customer act as a word of mouth promoter.
Customer Value
- Customer value is nothing but a difference between what customer gets & what he or she gives for different possible choices.
- Customer delivered value = Total customer cost -Total customer value
- Customer value depends upon six factors
- Such as personal, esteem, utility, Social, price ,Quality.