Mr. Sameer Desai touched upon the necessity and benefits of branding in the digital space, backed by strong case studies. His simple but powerful insights about the use of digital medium to help brands connect with their audience gained a lot of appreciation.
‘The world is now moving online’ says Sameer, ‘so we as brands have no choice but to follow.’ He also explains the fact that advertising done through the digital medium is more measurable and easy to monitor.
The session also provided brands a basic framework for developing digital campaigns, through a tested, international process formulated by David Rogers, called AECCC.
He also gave deep insight on various ways these days actors,Politicians and companies are used and driving their way towards social media,Twiiter and you tube have gone viral and the need to costumer satisfaction is of utmost importance
There was an interesting Q and A session towards the end of the session where Mr. Desai answered questions including how digital branding can help B2B customers, the parameters for judging a good digital campaign, and strategies for choosing digital media.
Ruchita