CUSTOMER SATISFACTION ABOUT RELIANCE

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CUSTOMER SATISFACTION ABOUT RELIANCE

CUSTOMER SATISFACTION ABOUT RELIANCE

BRIEF HISTORY
• The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have access to affordable means of information and communication. Dhirubhai, who single-handedly built India’s largest private sector company virtually from scratch, had stated as early as 1999: “Make the tools of information and communication available to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of mobility.” Reliance Communications has a reliable, high-capacity, integrated and convergent (voice, data and video) digital network. Today, Reliance Communications is revolutionising the way India communicates and networks, truly bringing about a new way of life. • The present Chairman of the company is Anil D Ambani

OBJECTIVE
TO KNOW ABOUT THE CUSTOMER SATISFACTION WITH RELIANCE AND THE SERVICES PROVIDED BY RELIANCE.

ARE YOU A RELIANCE USER?
Chart Title
YES No

47% 53%

In this survey there are almost equal number of users and non users of reliance.

HOW YOU COME TO KNOW ABOUT RELIANCE?
Chart Title
Series1

16

9 4 0 Tv Newspaper Radio Friends 1 Others

By this we can clearly state that people come to know about reliance by its advertisement .

HOW WOULD YOU RATE THE PREPAID CONNECTION OF RELIANCE?
Chart Title
Series1 10 10 8

2 0 Excellent Good Average Poor Very Poor

We can clearly state that people find the prepaid service to be average or good.

HOW WOULD YOU RATE THE POSTPAID CONNECTION OF RELIANCE?

Chart Title
Series1 12

9 6

2 1

Excellent

Good

Average

Poor

Very Poor

We can clearly state that more number of people like the postpaid services and find it to be good.

HOW WOULD YOU RATE THE GPRS SERVICE OF RELIANCE?
Chart Title
Series1

21

2

3
Excellent Good 0 4

Average
Poor Very Poor

By this graph we can see that 21 people out of 30 find the GPRS service to be good .

HOW WOULD YOU RATE THE TARIFF PLANS PROVIDED BY RELIANCE?
Chart Title
Series1

9

10 8

3 0 Excellent Good Average Poor Very Poor

This chart show that the satisfactory level of customer toward reliance tariff plans is average.

HOW WOULD YOU RATE THE ROAMING SERVICE OF RELIANCE?
Chart Title
Series1 15

8 3 3 1

Excellent

Good

Average

Poor

Very Poor

By seeing this chart we can clearly say that the roaming services provided by reliance is good.

HOW WOULD YOU RATE THE SIGNAL CONNECTIVITY OF RELIANCE?
Chart Title
Series1 12

9

3

3

3

Excellent

Good

Average

Poor

Very Poor

People are satisfied with the signal connectivity of reliance and find it to be good.

HOW WOULD YOU RATE THE AFTER SALE OR CUSTOMER CARE SERVICE OF RELIANCE?
Chart Title
Series1 9 8

6
5

2

Excellent

Good

Average

Poor

Very Poor

By this chart we can interpret that people are almost equal when we ask about the customer care service . Some say it is excellent whereas others say it poor.

DO YOU FEEL THAT YOU ARE GETTING FULL VALUE OF MONEY?
Chart Title
Yes No

37% 63%

This pie diagram tells us that 63% of the customer think that by using reliance they are getting full value of money .

The cross tabulation tells us that the males and females who feel that they get full value of money are equal in number. Whereas the number of male who are dissatisfied are more than those satisfied .

IF NOT RELIANCE THAN WHICH OTHER NETWORK?
Chart Title
Airtel Vodafone 10% 40% 50% Bsnl

This diagram tells us that accept reliance the next network that people trust is vodafone and than airtel.

The cross tabulation tells us about the number of male , female and the network they prefer.

PERCENTAGE OF MALE FEMALE
Chart Title

No. Of Female 40%

No. Of Male 60%

This pie diagram tell us about the percentage of males and females

FREQUENCY DISTRIBUTION
25

20

15 Series1 10

5

0 10-20 20-30 30-40 40-50 50-60

The above chart tells us that maximum number of reliance user are from the age group of 20 – 30 .

The statistics tells us about the measures of central tendencies and measures of dispersion .

CROSS TABULATION

The above cross tabulation tells us about the number of males and females using reliance between each age – group . The number of males is more than females and almost 3/4th of the males are between the age of 20 – 30.

BOX PLOT DIAGRAM
? In this diagram we can see that maximum number of respondents are in the age group 20-30. ? There are few regular outliers and few extreme outliers.

COMMENTS AND COMPLAINTS

Unstable service provider in terms of scheme Problems are not resolved easily. Connection problem. Bad network.

SUGGESTION
Improve the services. Post sale services should be improved. Improve customer care service.

CONCLUSION
Number of respondents :- 30 Number of males :-18 Number of females :-12 By the whole survey we can conclude that people are not satisfied with reliance as a service provider they find problems in signal connectivity and plans that reliance offer . They find other networks better than this and prefer to use other networks over reliance .



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