Customer Relationship Life Cycle

sunandaC

Sunanda K. Chavan
Customer Relationship Life Cycle

. Customer Engagement
• Marketing Planning and Campaign Management
• Telemarketing and Lead Generation
• Opportunity Management
• Sales Activity and Contact Management
• Customer Segmentation, Product, and Service Profiling
• Collaborative Content Management


Business Transaction
• Order Acquisition
• Internet Pricing and Configuration
• E-Selling
• Telesales
• Field Sales
• Profitability Analysis
• One Step Buying and Selling


Order Fulfillment
• Complete Order Life Cycle Process
• Real-Time Availability Checks
• Contract, Billing, and Financials Management
• Fulfillment Visibility and Order Tracking


Customer Service
• Interaction Center
• Internet Customer Self-Service
• Service Management
• Claims Management
• Field Service -- Mobile Service
• Field Service -- Dispatch
• Integration of Marketplace Services


• Marketing Planning and Campaign Management -- Enables complete marketing campaigns, including content development, audience definition, market segmentation, and communications


• Telemarketing and Lead Generation -- Facilitates customer segmentation, lead qualification, call list management, and monitoring of campaign progress by using integrated analytical CRM functionality


• Opportunity Management -- Provides sales tracking and sales forecasting; helps plan sales approaches, identify key decision makers, and estimate potential-to-buy and potential closing dates


• Sales Activity and Contact Management -- Organizes daily workloads and customer contact information for display in calendar application; provides links to Business Intelligence reporting capabilities
 
Customer Relationship Life Cycle

. Customer Engagement
• Marketing Planning and Campaign Management
• Telemarketing and Lead Generation
• Opportunity Management
• Sales Activity and Contact Management
• Customer Segmentation, Product, and Service Profiling
• Collaborative Content Management


Business Transaction
• Order Acquisition
• Internet Pricing and Configuration
• E-Selling
• Telesales
• Field Sales
• Profitability Analysis
• One Step Buying and Selling


Order Fulfillment
• Complete Order Life Cycle Process
• Real-Time Availability Checks
• Contract, Billing, and Financials Management
• Fulfillment Visibility and Order Tracking


Customer Service
• Interaction Center
• Internet Customer Self-Service
• Service Management
• Claims Management
• Field Service -- Mobile Service
• Field Service -- Dispatch
• Integration of Marketplace Services


• Marketing Planning and Campaign Management -- Enables complete marketing campaigns, including content development, audience definition, market segmentation, and communications


• Telemarketing and Lead Generation -- Facilitates customer segmentation, lead qualification, call list management, and monitoring of campaign progress by using integrated analytical CRM functionality


• Opportunity Management -- Provides sales tracking and sales forecasting; helps plan sales approaches, identify key decision makers, and estimate potential-to-buy and potential closing dates


• Sales Activity and Contact Management -- Organizes daily workloads and customer contact information for display in calendar application; provides links to Business Intelligence reporting capabilities

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