Description
define the four major steps in designing a
customer-driven market strategy: market
segmentation, market targeting,
differentiation, and positioning
list and discuss the major bases for
segmenting consumer and business markets
explain how companies identify attractive
market segments and choose a market
targeting strategy
discuss how companies position their
products for maximum competitive
advantage in the marketplace.
doc_948588452.pdf
define the four major steps in designing a
customer-driven market strategy: market
segmentation, market targeting,
differentiation, and positioning
list and discuss the major bases for
segmenting consumer and business markets
explain how companies identify attractive
market segments and choose a market
targeting strategy
discuss how companies position their
products for maximum competitive
advantage in the marketplace.
doc_948588452.pdf