customer behaviour

•Ccustomer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer.•Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions, interpret information, make plans, and implement these plans.
 
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Its a good question..why to go for mba....frankly speaking the theoritical course is not of that great help ...by the time we pass out...every things washes out of our mind....all we learn is to be confident, to act smart, be outspoken and develop carefree attitude towards life...  
 
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