CURRENT MARKET SCENARIO OF PUMA

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Abhijeet S
Puma AG has approximately 9,204 employees and distributes its products in more than 80 countries. For the fiscal year 2003, the company had a revenue of €1.274 billion. Puma were the commercial sponsors for the 2002 anime series Hungry Heart: Wild Striker, with the jerseys and clothing sporting the Puma brand.


The company has been conducted by CEO and Chairman Jochen Zeitz since 1993. His contract has been extended ahead of schedule for four more years until 2012 in October 2007.



Puma is the main producer of enthusiast driving shoes and race suits. They are the prime producer in both Formula One and NASCAR especially.


They had successfully won the rights of sponsoring the 2006 FIFA World Cup champions, the Italian national football team, with them making and sponsoring the clothing worn by the team. Their partnership with Ferrari and BMW to make Puma-Ferrari and Puma-BMW shoes has also contributed to this effect.


On 15 March 2007, Puma launched its first new 2007/2008 line of uniforms for a club, and Brazilian football club Gremial will be the first to use the laser sewn technology, similar to the one worn by Italy at the 2006 World Cup. Grêmio and other Brazilian clubs will be the first to use the technology because their season starts six months earlier than European clubs. Puma also makes baseball cleats.
 
Puma AG has approximately 9,204 employees and distributes its products in more than 80 countries. For the fiscal year 2003, the company had a revenue of €1.274 billion. Puma were the commercial sponsors for the 2002 anime series Hungry Heart: Wild Striker, with the jerseys and clothing sporting the Puma brand.


The company has been conducted by CEO and Chairman Jochen Zeitz since 1993. His contract has been extended ahead of schedule for four more years until 2012 in October 2007.



Puma is the main producer of enthusiast driving shoes and race suits. They are the prime producer in both Formula One and NASCAR especially.


They had successfully won the rights of sponsoring the 2006 FIFA World Cup champions, the Italian national football team, with them making and sponsoring the clothing worn by the team. Their partnership with Ferrari and BMW to make Puma-Ferrari and Puma-BMW shoes has also contributed to this effect.


On 15 March 2007, Puma launched its first new 2007/2008 line of uniforms for a club, and Brazilian football club Gremial will be the first to use the laser sewn technology, similar to the one worn by Italy at the 2006 World Cup. Grêmio and other Brazilian clubs will be the first to use the technology because their season starts six months earlier than European clubs. Puma also makes baseball cleats.

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