It is a study involving a sample of elements from the population of interest at a single point of time.
It is a study concerned with a sample of elements from a given population. Such sample may deal with households, dealers, retail stores and other entities. Information/data on a number of characteristics are collected from the sample elements. Such data are analyzed for drawing conclusions. Cross-sectional research studies include field studies and surveys.
Longitudinal studies:
Longitudinal studies are based on panel methods and panel data. A panel is a sample is a sample of respondents who are interviewed not only once but thereafter from time to time. Here data to be collected relate to same variable but the measurements are taken repeatedly. e.g. TRP
c. Casual Research/Design
Casual Research design is the third type of research design. As the name indicates, casual design investigates the cause and effect relationship between two or more variables.
This design measures the extent of relationship between the variables. Casual Research designs attempt to specify the nature of functional relationship between two or more variables.
Casual Research is useful to show the impact of one variable on the other. for example price and market demand relationship or relationship between market competition and sales performance.
Date for Casual Research can be collected through field survey with the help of a questionnaire or by conducting laboratory experiments/controlled experiments.
Casual Research design is based on reasoning. The designs for Casual Research can be divided into three categories :a) Historical, (b) Survey and (c) Experimental.
It is a study concerned with a sample of elements from a given population. Such sample may deal with households, dealers, retail stores and other entities. Information/data on a number of characteristics are collected from the sample elements. Such data are analyzed for drawing conclusions. Cross-sectional research studies include field studies and surveys.
Longitudinal studies:
Longitudinal studies are based on panel methods and panel data. A panel is a sample is a sample of respondents who are interviewed not only once but thereafter from time to time. Here data to be collected relate to same variable but the measurements are taken repeatedly. e.g. TRP
c. Casual Research/Design
Casual Research design is the third type of research design. As the name indicates, casual design investigates the cause and effect relationship between two or more variables.
This design measures the extent of relationship between the variables. Casual Research designs attempt to specify the nature of functional relationship between two or more variables.
Casual Research is useful to show the impact of one variable on the other. for example price and market demand relationship or relationship between market competition and sales performance.
Date for Casual Research can be collected through field survey with the help of a questionnaire or by conducting laboratory experiments/controlled experiments.
Casual Research design is based on reasoning. The designs for Casual Research can be divided into three categories :a) Historical, (b) Survey and (c) Experimental.