Creativity = Innovation Unlimited

Creativity = Innovation Unlimited

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Creativity is a must to the success of every entrepreneur. Creativity is something that has infiltrated and influenced every aspect of human life. In essence, creativity is the ability to be resourceful and innovative, to tap into insights, and access skills we need to navigate our constantly evolving world. Creativity also plays a key role in helping us conversate with others and each one feels that he is a part of an integrated social structure.

Creativity = great at communicating and networking. [/i][/b][/i][/b]

Creativity is one of the most sought after commodities in business today because that’s what’s gives you the edge over the competition.

(Play = creativity = niche = dominant player) [/i][/b][/b]

Entrepreneurship has the following dimensions [/b][/b]

A theory of evolution of economic activities.

A continuous process of economic development.

An ingredient to economic development.

Essentially a creative activity or an innovative function.

A risk taking factor which is responsible for an end result.

Usually understood with reference to individual business.

The name given to the factor of production, which performs the functions of enterprise.

Creates awareness among people about economic activity.

Generates Self-employment and additional employee

An entrepreneur is [/b][/b]

He is a person who develops and owns his own enterprise

He is a moderate risk taker and works under uncertainty for achieving the goal.

He is innovative

He peruses the deviant pursuits

Reflects strong urge to be independent.

Persistently tries to do something better.

Dissatisfied with routine activities.

Prepared to withstand the hard life.

Determined but patient

Exhibits sense of leadership

Also exhibits sense of competitiveness

Takes personals responsibility

Oriented towards the future.

Tends to persist in the face to adversity

Convert a situation into opportunity

THE CHARACTERISTICS OF AN UNIQUE ENTREPRENEUR ARE [/b]

[/b]

Need for achievement

High need for power

Independence

Propensity to take risk

Personal modernity

Support

Business enterprise

Leadership

Entrepreneurial Creativity is about coming up with innovative ideas and turning them into value- creating profitable business activities. Entrepreneurs are entrepreneurial, as differentiated from managerial or strategic, because they think effectually; they believe in a yet-to-be-made future that can substantially be shaped by human action; and they realize that to the extent that this human action can control the future, they need not expend energies trying to predict it. In fact, to the extent that the future is shaped by human action, it is not much use trying to predict it – it is much more useful to understand and work with the people who are engaged in the decisions and actions that bring it into existence.

Entrepreneurial activity is the enterprising human action in pursuit of the generation of value, through the creation or expansion of economic activity, by identifying and exploiting new products, processes or markets. Entrepreneurial creativity is a synergistic combination of four capabilities

1. Creative, lateral and systems thinking skills

2. Cross-functional expertise

3. Motivation

4. Entrepreneurial action and technology of achievement

FACTORS INFLUENCING ENTREPRENEURIAL CREATIVITY [/b][/b]

Creative thinking Creative thinking is the capacity to think outside the box and put existing ideas together in a new combination.

It determines how flexible and imaginatively approach problems. Creative problem solving as a process was described as a four stage process of preparation, incubation, illumination and verification.

Vertical thinking is defining problem in only one way without considering alternative views whereas lateral thinking is seeking to solve a problem by non- conventional, apparently illogical means.

This process and willingness to look at things in a differently way. Lateral thinkers generate alternate ways of viewing a problem and problem multiple definitions.

Cross-functional expertise Cross-functional expertise is the knowledge and skill set on various functional areas and disciplines Motivation Entrepreneurs are motivated to start a business because of the factors like ambitious factors, compelling factors and facilitating factors.

Whatever may be the reason, it can be said that in most of the times of the history of human civilization, there were entrepreneurs who did independent business and this trend of history still continues.

For the last few decades in all over the world, entrepreneurs are regarded as value adding people to the society. The common man thinks that people go into business and become entrepreneurs solely to make money.

The desire to earn money is no doubt an important motivating force. But entrepreneurs are motivated not for profits alone. Several research studies have been conducted to identify the factors that inspire entrepreneurs.

 
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