A tagline is a variant of a branding slogan typically used in marketing materials and advertising.
The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of abrand or product, or to reinforce the audience's memory of a product.
Some taglines are successful enough to warrant inclusion in popular culture. However a tagline is not a brand in itself, but a good tagline can build brand awareness and help your company name stick in the minds of potential customers.
Although not essential to a business, a tagline can help differentiate your business from the pack, especially in a crowded field.
The following are tips to write a Good Tagline given by experts:
Limiting your tag line to not more than six or seven words; three or four is even better.
Use everyday words that your customers will understand. Avoid industry jargon.
“We’re the best” doesn’t actually say anything. Tell your prospects why they should choose you over your competition, preferably before they even think to ask the question.
Project a positive image. Negative taglines don’t work any better than negative campaign ads.
Appealing to your target audience
Identify your audience and then focus on their needs and wants.
Brainstorm keywords just like doing keyword research for Web site content.
Brainstorm benefits and values
See if you can combine two or more keywords, or keywords plus benefits and values, to create a descriptive phrase.
Write down any you think of, again without editing yourself.
Go through your phrases, and consider how you can make them into a tagline, or if any work without modification. Narrow it down to two or three favorites.
Test your favorites on others: It’s important to get opinions of people outside your industry. Make sure they both like it and actually understand it.
The tagline should be specific and should say something meaningful. If it applies only to one product, it might be a good tagline for that product, but not for your whole business.
Anyways a tag line is not really a thing without whom you’ll suffer. At the end one should be contented saying having none is better than having a bad one.