Creating An Innovative Business Through A Better User Experience Design

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This document about creating an innovative business through a better user experience design.



Event Code: R90930TS
If you do not want to receive further fax from us, please write your fax number here ____________________________ and fax to (852) 2527 9843.
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The Hong Kong General Chamber of Commerce, 22/F United Centre, 95 Queensway, Hong Kong, Tel: (852) 2823 1206
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www.chamber.org.hk


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“Design as a Turnaround Strategy” Roundtable Luncheon Series III:
Creating an Innovative Business Through a Better User Experience Design
Speaker: Ms Elaine Ann, Founder/CEO of Kaizor Innovation
Experience Sharing: Mr Alvin Hung, Founder of GoAnimate, Inc
30 September 2009, 12:30-2:00 pm

“Out of every crisis, every recession, there is born a whole
round of innovation. Innovation spending now is critical.
Companies should double down on their innovation for
new product, new services, new business models.”
Bruce Nussbaum of Business Week

The Hong Kong General Chamber of Commerce and the
Hong Kong Design Centre had initiated “Design as a
Turnaround Strategy” series to help members upgrade
their businesses through strategic design management.
This third series will address the topic on “user
experience design” - which is not just about customer’s
satisfaction, but a technique of embracing the experience
of end-users into the decision making process, so as to
create value for both businesses and customers.

Ms Elaine Ann is the founder of Kaizor Innovation, a
strategic innovation consultancy based in Hong
Kong/China that helps companies strategize, research,
and design innovative products and services. Elaine
brings to Asia processes of new product innovation and
user-centered design methodologies. Her clients include
large and small companies ranging from Hewlett-Packard,
P&G, BMW DesignWorksUSA, CNN, Franklin Electronics,
Sensormatic and Asian clients such as OSIM,
Changhong, Lan Kwai Fong Group, PCCW, GoAnimate,
iMerchants, AirGini, etc.

GoAnimate Inc is the leading User Generated Animation
website that enables everyone to create and share
animated stories. Adopting a user-centered design
approach, the founder Mr Alvin Hung, a Hong Kong
Entrepreneur, created this innovative business and
uncontested market space. GoAnimate attracted partners
such as CBS (StarTrek), Capcom (Street Fighter), Sony
Music (Willie Nelson), Universal Music (AKON), and
Classic Media (Underdog) which released their properties
on the site.
Booking Form =================================================================== ??: 2821 9528
To : Hong Kong General Chamber of Commerce, 22/F, United Centre, 95 Queensway, Hong Kong
Attn : Ms Looby Ho (tel: 28231228)
Event : RT - Creating an Innovative Business Through a Better User Experience Design, 30 September 2009
Venue : Theatre, Hong Kong General Chamber of Commerce, 22/F United Centre, 95 Queensway, Hong Kong
Co. Name:
Address:
Contact person: Tel: Fax: Email:
Participation fee (covering simple sandwich lunch): Please
• $100 per person - ? HKGCCC Members (Membership no.:_________________) ? HKDC Friends / Hong Kong
Designers Association / Interior Design Association Hong Kong / Hong Kong Fashion Designers Association
• $200 per person - ? Other guests
No. of Members @$100 No. of Guests @$200 Amount Enclosed: $
Attendee(s): Family Name First Name Job Title vegetarian
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For ease of identification, please mark “R90930TS” on the back of the cheque
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Signature: ____________________________________________________ Date: ___________________
___ Coupon enclosed @HK$100 (No. ___________) Please mark " R90930TS" on the back of coupon
Bookings will only be confirmed with full payment, on a first-come-first-served basis. To avoid over-subscription, walk-ins will normally not be taken subject to the final decision of
the organiser. No-shows will be charged and payments are non-refundable unless the event is cancelled by the organiser. Refunds can be arranged for cancellations submitted
3 days before the event, and the refund amount is subjected to a 5% or HK$30 handling charge, whichever is higher. No refund for cancellations with less than 3 days’ notice.

Please register your support in the HKGCC “Graduate Trainee Campaign 2009” today!
Please contact Ms Karen Fung at 2823 1245 or visit www.chamber.org.hk for details.
????????????? ?? ?2009 ???????? ???????? ???????? ????????? ?? ?? ???????????????2823 1245 ??? www.chamber.org.hk

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