Description
Description explain about corporate level strategic alternatives.
MB 221 Strategic Management
Instruction: 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
1. To expose students to various perspectives and concepts in the field of Strategic
Management.
2. To help the students achieve conceptual clarity.
3. To help students develop skills for applying these concepts to the solution of business.
Course Outcomes:
This Course will prove to be instrumental in making the students “competitively superior”, and
successful in their career.
Unit: I: Introduction to Strategic Management
Nature, Scope, and process. Benefits and Limitations of strategic management. Levels of
strategy- Developing vision, mission, goals and objectives, strategy tactics/policies. A model of
elements of strategic management: the strategic position, strategic choices and strategy in action.
Unit: II: Strategic Position
External Environment analysis: key drivers of change, Porter’s Five Forces Model. Industry and
Competitive Analysis: Strategic groups, SWOT Analysis. Data Analytics. Internal Analysis:
Concept of resources, Strategic capabilities, core and distinctive competencies, Creating and
Sustaining Competitive Advantage, Porter’s value chain Analysis for appraisal of firm’s resource
capabilities, Cost efficiency and Learning/experience curve.
Unit: III: Corporate Level Strategic Alternatives
Stability Strategies: Maintenance of status quo strategy, Sustainable growth strategy,
Pause/Proceed with caution strategy, No change strategy and Profit strategy. Growth Strategies:
Internal growth strategy, Concentration strategy, Merger and Acquisition strategy,
Diversification, Joint Ventures. Retrenchment Strategies: Turnaround strategy, Captive company
strategy, Transformation strategy, Divestment strategy and Liquidation strategy.
Combination/Portfolio Restructuring Strategy. Strategic Alliance.
Unit: IV: Business Unit Level Strategic Alternatives
Generic Strategies for sustaining competitive advantage. Offensive and Defensive Strategies.
Industry Life Cycle Stages: Strategic Implications. Tailoring strategy to fit specific industry and
company situations-Strategies for competing in Emerging industries, Turbulent and high velocity
markets, Maturing industries, Stagnant industries, and Fragmented industries. Strategies for
Industry leaders, Runner-up firms, weak and crisis ridden Business.
Unit V: Implementation and control
Structural Implementation: Matching organization structure and strategy. Behavioral
Implementation: Culture and Strategy. Strategy and Leadership, Organization Development and
Strategy. Functional Implementation: Role of Finance, Marketing, Human Resource, Production,
Research and Development and Information Technology Departments. Types of Control:
Preliminary, Concurrent, and feedback. Corporate Governance for Sustainable Development.
Text Books:
1. Arthur A Thompson Jr, Strickland A.J., John E. Gamble and Arun K. Jain, “Crafting
andExecuting Strategy, - The Quest for Competitive Advantage - Concepts and Cases”,
Tata McGraw Hill Education Private Limited, New Delhi
2. P.Subba Rao, “Business Policy and Strategic Management”, 2011, Himalaya Pulishing
House.
3. V.S.P. Rao and V. Hari Krishna, “Strategic Management”, 2010, Text and Cases, Excel
Books, New Delhi.
Suggested Readings:
1. Gerry Johnson, Kevan Scholes, Richard Whittington, “Exploring Corporate Strategy”,
2009,Pearson Ed Ltd, United Kingdom, 2nd Ed.
2. Michael Hitt, Ireland, Hoskission, “Strategic Management”, 2010, Cengage Learning,
New Delhi.
3. Fred R. David, “Strategic Management – Concepts and Cases”, 2010, PHI Learning, New
Delhi.
MB 222 Logistics and Supply Chain Management
Instruction 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
To enable students plan a career in business to get benefitted from a clear understanding of the
field of Logistics and Supply chain management as the present era is for Supply chain
competition.
Course Outcomes:
Students will learn the strategic importance of good supply chain design, planning and operation
and also able to understand how supply chain can be a competitive advantage of a firm.
Unit - I: Introduction to Supply Chain Management
Introduction to Supply Chain Management (SC)-Concept, evolution, Objectives importance and
function of SCM, conceptual framework of SCM, process view of supply chain , supply chain
strategies, drivers and metrics of SC.
Global Supply Chain Management, Reverse Supply Chain, Value chain and value delivery
systems for SCM, The role of Modelling, SCOR Model and optimization in SC,.
Unit - II: Logistics Management
Logistics Management, Inbound, Internal and Outbound Logistics in SCM, Developing the
Logistics organization for effective Supply Chain Management, development of integrated
logistics strategy, Logistics in Maximizing profitability and cash flow, 3PL, 4PL, International
Logistics, Reverse Logistics.
Sourcing of material, Global sourcing–issues and Problems. e-Procurement, Group Purchasing,
Supplier Partnerships, Multi-tier Supplier partnerships.
Inventory Management in Supply chain-Role and importance of inventory in SC, Inventory
policies, inventory as an element of customer service, JIT, VMI, Outsourcing, Factors
influencing the decision making process of outsourcer.
Unit - III: Transportation and Warehousing
Transportation in SC, Transportation formats, Modes of Transportation, factors affecting
transportation performance, Factors influencing the selection of transporter, modes of transport,
Fleet Management, multi model transport, Containerization, Vehicle Scheduling and routing,
Milk run and cross docking.
Warehousing- types of warehouses, warehousing operations, Warehouse automation, Warehouse
management systems. Third party and value added warehousing, Role and importance of
Handling systems, Selection of Handling systems.
Unit - IV: Strategic Issues in Supply chain
Strategic Partnerships, Alliances and Collaborative advantage, Strategic relationships in–
logistics, Bench marking - Issues and problems in Bench Marking, types of bench marking,
methods of BM, Process of BM. Lean Manufacturing, Agile Manufacturing, elements of lean
manufacturing, Integration of lean manufacturing and SCM.
Unit - V: Supply Chain Interface
SC Network Design, Distribution network in SC, Channel design, factors influence design,
options in distribution network, Role and importance of Distributors in SCM, SC integration-
Internal and external, Role and importance and selection of Handling systems in SC integration.
Role of IT in SCM.
Role of Human Resources in SCM. Issues in Workforce Management and Relationship
Management with suppliers and Customers and employees.
Retail SCM- Problems and issues in Transportation, inventory, Packaging and Repackaging.
Customer led business, Customer focus in SC, Complaint Handling, Developing customer
service strategy, RFID, bar coding.
Pricing and Revenue Management, Green Supply chain Management
Text Books:
1. Shah, J, “Supply Chain Management, Text and Cases”, 2009, 1st Ed. Pearson.
2. Chandrasekaran. N, “Supply Chain Management process, system and practice”, 2012,
Oxford, second Impression.
3. B. Rajashekar & G.V.R.K. Acharyulu, “Logistics and Supply chain Management”, 2009,
Excel Books.
Suggested Readings:
1. Sunil Chopra, Peter Meindl & D.V.Karla, “ Supply Chain Management, Strategy,
Planning and Operations”, 2013, 5
th
Edition, Pearson.
2. K. Shridhara Bhat, “Logistics and Supply Chain Management”, 2009, 1
st
Ed. Himalaya
Publishing House.
3. Crandall, Richard E & others, “Principles of Supply Chain Management”, 2010, CRC
Press.
MB 223 Entrepreneurial Development
Instruction 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
1) To make the students aware of the importance of entrepreneurship opportunities
available in the society for the entrepreneur.
2) Acquaint them with the challenges faced by the entrepreneur.
Course Outcomes: Students will be able to:
1. understand the concept of entrepreneurship and its close relationship with enterprise and
owner-management.
2. examine the nature of business development in the context of existing organisations and of
new venture start-ups.
3. learn the concepts of innovation and creativity and the roles that both play in
entrepreneurship and business development.
U nit – I: Entrepreneur and Entrepreneurship
Introduction, Evolution of the Concept of Entrepreneur–Characteristics of an Entrepreneur–
Distinction Between an Entrepreneur and a Manager–Functions of an Entrepreneur–Concept of
Entrepreneurship– Theories of Entrepreneurship - Role of Entrepreneurship in Economic
Development– Recent Trends of Women Entrepreneurship–Entrepreneurship and Financial
Inclusion, Essence of Entrepreneurship and case method.(Indian Entrepreneur cases)
U nit – II: Identification of Business Opportunities
Introduction-Factors affecting entrepreneurial growth, Sources of business or product ideas-
Identifying a business opportunity - steps in identification of business opportunity-
Entrepreneurship Development Programmes (EDPs).
Unit – III: Managing Enterprise
SWOT Analysis-Concept of Managing Enterprise and its importance- Strategies to set and
achieve goals- Formal and non-formal aids - Benefits to an enterprise - dealing with
Government/non-Government bodies. Small Enterprises – Definition, Characteristics,
Objectives, Scope, problems, Project Identification, Project Selection, Project Formulation,
Project Appraisal.
Unit – IV: Institutional Finance to Entrepreneurs
Definition, Characteristics, Government Policy, need and importance, Role of Small Enterprises
in Economic Development, Their problems - Ownership Structures - MSME Act-Ancillary
Units-need and importance- Institutional finance to entrepreneurs from IDBI, IFCI, LIC, UTI,
NABARD, SFCs, SIDCs EXIM Bank.Role of NSIC,SSIB, SSICs,
Unit – V: Venture Capital:
Venture Capital Financing Concept and features, Need, relevance and development of venture
capital funds. Structure and regulatory framework of venture capital financing in India.
Investment process and evaluation – Conventional valuation method, the first Chicago method,
Revenue multiplier method. Structuring venture capital financing. Investments nurturing
methodologies –valuation of venture capital portfolio. Performance of TDICI and other Venture
Capital Firms in India. Exit Strategies of venture capital financing. Policy imperatives of VCF
development in India. Role of private equity.
Text Books:
1) E. Gordon & K.Natarajan Entrepreneurship Development Himalaya 2008
2) Coulter Entrepreneurship in Action PHI 2nd Edition
3) S.S. Khanka, “Entrepreneurial Development”, 2007, S. Chand & Co. Ltd
Suggested Readings:
1) Vijay Sathe, “ Corporate Entrepreneurship” 1st edition, 2009, Cambridge
2) Vasanth Desai, “Dynamics of Entrepreneurial Development and Management”, 2007,
HPH,Millenium Edition.
3) P. Narayana Reddy, “Entrepreneurship – Text and Cases”, 2010, 1st Ed. Cengage
Lerning.
4) David H. Hott, “Entrepreneurship New Venture Creation”, 2004, PHI.
MB 253 (F) Financial Risk Management
Instruction 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
To make the students understand how to identify the risks, measure them and plan to manage
them in a practical scenario.
Course outcomes:
The subject provides useful skill set to employ the tools of risk management like Forwards,
Futures, Options ,Swaps etc. to hedge various risks.
Unit – I: Introduction to Risk Management:
The concept of Risk, Nature, Need and scope of risk. Source, measurement, identification and
evaluation of Risk. Types of risk. Possible Risk events, Risk Indicators, Risk Management
Process–pre-requisites and fundamentals. Misconceptions of Risk. An integrated approach to
Corporate Risk Management. Risk management approaches and methods. Risk reporting
process–internal and external. Asset-Liability Management- RBI guidelines
Unit – II: Measurement and Management of Risk:
Value at risk (VaR): The concept, computation, stress testing, back testing.Cash flow at risk
(CaR): VaR and CaR to make investment decisions. Managing risk when risk is measured by
VaR or CaR
Management of interest rate risk, liquidity risk, credit risk and exchange rate risk. Non-Insurance
methods of Risk Management-Risk Avoidance, Loss Control, Risk Retention and Risk Transfer.
Unit – III: Forward and Futures contracts
The concept of Derivatives and types of Derivatives. The role of Derivative securities to manage
risk and to exploit opportunities to enhance returns.
Forward contracts: Definition, features and pay-off profile of Forward contract. Valuation of
forward contracts. Forward Contracts to manage Commodity price risk, Interest rate risk and
exchange rate risk. Limitations of Forward contract.
Futures contracts: Definition. Clearing house, margin requirements, marking to the market. Basis
and convergence of future price to spot price. Valuation of Futures contract. Differences between
forward contracts and futures contracts. Risk management with Futures contracts–the hedge ratio
and the portfolio approach to a risk–minimizing hedge.
Unit – IV: SWAPS Contracts
Definition, types of swaps, Interest rate Swaps: Mechanics of Interest rate swaps .Using Interest
rate Swaps to lower borrowing costs, hedge against risk of rising and falling interest rates.
Valuation of interest rate Swaps. Pricing of Interest rate swaps at origination and valuing of
Interest rate swaps after origination.
Currency Swaps: Types of Currency Swaps. Valuation of currency swaps. Using Currency
Swaps to lower borrowing costs in foreign country, to hedge against risk of a decline in Revenue,
to hedge against risk of an increase in Cost, to hedge against risk of a decline in the value of an
asset, to hedge against risk of a rise in the value of a liability. Pricing of currency swap at
origination and valuing of currency swap after origination.
Unit – V: Options Contracts:
Definition of an option. Types of options: call option, put option, American option and European
option. Options in the money, at the money and out of the money. Option premium, intrinsic
value and time value of options. Pricing of call and put options at expiration and before
expiration. Options on stock indices and currencies. The Binominal option pricing model
(BOPM): assumptions - single and two period models. The Black & Scholes option pricing
model (BSOPM): assumptions.
Text Books:
1. John C. Hull & Sankarshan Basu, “Options, Futures and Other Derivatives”, 7
th
Ed, Pearson
Education.
2. S.K.Mishra, “ Derivatives and Risk Management”,2
nd
Ed, Everest Publishing House.
3. R.Madhumathi,M. Ranganatham, “ Derivatives and Risk Management”, 5
th
Edition, Pearson
Education.
Suggested Readings:
4. Paul Hopkins, Kogan Page, “Fundamentals of Risk Management”, 2010, Institute of Risk
Management.
5. David. A. Dubofsky & Thomas. W. Miller, Jr., “Derivatives Valuation and Risk
Management”, 2003, Oxford University Press.
6. Jean-Philippe Bouchaud and Mark Potters, “Theory of Financial Risk and Derivative
Pricing”, 2009, 2
nd
Ed. Cambridge press
MB 254 (F) Banking and Insurance
Instruction 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
1. The aim of the course is to provide conceptual and practical understanding of Banking
Industry and Insurance
2. To provides an in-depth knowledge in insurance as a Risk Management Technique
Course Outcomes:
1. Students will be able to understand managerial issues in the banking industry
2. The students will be enriched with global banking environment and gain knowledge
of insurance and develop their specialties in field of Insurance
Unit – I: Introduction to Banking
Bank, Customer, Bank-customer Relationship, Role of commercial banks in Economic
Development .Evolution of Banking in India–origin, nationalization, reforms, overview of
Financial Inclusion in India, Sources of risk in banks. Various services offered by banks,
Analyzing banks’ financial statements: CAMELS, Ratings, Key Performance indicators. Sources
of Bank Funds- Deposits, Other sources and Banc-assurance. Changing role of Banks as
Financial Intermediaries.
Unit –II: Uses of Bank Funds-Lending Function
Features of Bank Credit, types of lending, steps to be followed in the assessment of credit
worthiness of a prospective borrower, the credit process and financial appraisal for credit
decisions, different types of loans and their features, Loan Pricing: The basic model, pricing
fixed & floating rate loans,Hedging,matched funding,& price leadership model, cost-benefit loan
pricing, Customer Profitability Analysis, NPA’s:- The gross and net concept of NPA’s, causes,
implications & recovery of NPA’s.
Unit – III: Regulation and Innovations in Banking System
Regulation of Bank Capital: The need to regulate Bank Capital, Concept of Economic Model,
Concept of Regulatory Capital, Basel Accords I and II.
Banking Innovations:-Core Banking Solution, Retail Banking-Products & Services-Nature,
Scope, Future and Strategies, Plastic Money and E-Money, National Electronic Funds Transfer,
ATM, Mobile Phone Banking, Net Banking and Security Issues in E-Banking
Unit – IV: Insurance
Introduction, Insurance as a Risk Management Technique: Principle of Indemnity, Insurable
Interest, subrogation, utmost good faith. Requisites of insurable risks. Characteristics of
Insurance contract, Functions of Insurers: Production, Underwriting, Rate Making, Managing
Claims and Losses, Investment & Financing, Accounting & Record Keeping and other
miscellaneous functions, Types of Insurers, Reinsurance: the concept, uses and advantages.
Marketing channels: Agents & brokers –professionalism, remuneration, responsibilities,
classification, criteria for appointment and capital adequacy norms for broker, an overview of
IRDA.
Unit – V: Life Insurance and General Insurance
The concept of Life Insurance, types of Life Insurance contracts, Tax treatment of Life
insurance. Life Insurance Products- Term Insurance, Whole Life Insurance, Universal Life
Insurance, Variable Life Insurance, Adjustable Life Insurance, Endowment Life Insurance,
Participating & Nonparticipating Life Insurance, Classification of Life Insurance: Ordinary,
Industrial, Group & Credit. Health and General insurance–Overview, Third Party
Administrators.
Text Books:
1. Management of Banking & Financial Services, Padmalatha Suresh & Justin Paul, Pearson,
2
nd
Edition.
2. Bank Management & Financial Services, Peter.S.Rose & Sylvia. C. Hudgins, Tata McGraw
Hill 2010, 7th Edition.
3. Managing Banking Risk, Hennie Van Greuning, Sonja Brajovic Bratanovic, Jaico Publishing
House 2008
Suggested Readings:
1. Banks & Institutional Management, Vasant Desai, Himalaya Publishing House 2010,
2ndEdition.
2. Fundamentals of Risk & Insurance, Emmett J. Vaughan & Therese M. Vaughan, Wiley,
India Edition 2003, 9th Edition
3. Banking and Finance, K.S.Reddy and Nageswar Rao, Paramount Publications, 2013.
3. Introduction to Risk Management & Insurance, Mark. S.Dorfman, Prentice-Hall of India
Private Limited-2007, 8th Edition.
MB 263 (HR) Industrial Relations and Labour Laws
Instruction: 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
To acquaint the students on various aspects of Industrial relations Framework and Social security
Framework prevailing in the changing Business Environment.
Course Outcomes: Students will be able to:
1. understand how to apply the theoretical approaches in the analysis of Labour relations in
India
2. analyse the roles and ideologies of workers, trade unions, employers, labour organizations,
government in maintaining employee relations
3. analyse the impact of environmental factors on Labour relations and related legislation
Unit-I: Industrial Relations Perspectives
Conceptual framework and approaches to Industrial Relations–Influence of Emerging socio-
Economic scenario on growth of Industrial relations in India-Factors influencing Industrial
Relations in India-Differences in perspectives –Industrial relations ,Employee relations-
Employee relations in the work place-culture and employee relations-Future of Employee
relations.Industrial conflict-Types and causes of Industrial disputes-Machinery for prevention
and settlement of Industrial disputes.
Unit-II: Trade Unions
Structure, characteristics and Functions of Trade Union;Trade union act-1926-Trade union
leadership and linkage of trade union-with potential parties-problems of Trade union recognition
and government policy- Recognition of Trade unions as collective bargaining agents-Problems
and issues involved in collective bargaining process-Role of collective bargaining in promoting
Industrial amity and peace-Industrial Employment(standing orders ) Act-1946.
Unit-III: Labour legislation Administration
Importance of Labourlaws,The classification of labour laws-The scheme for the structured study
of the acts-Labour administration-Evolution of labour administration in India-Labour policy in
India-Judiciary and the child labour-Right to education and child labour-Public interest litigation
and child labour-Labour administrative machinery of the government-Role of ILO in
Labouradministration. Changing Business Environment and labour laws-WTO and social
clause.Recommendations OF II National commissioner on Labour.
Unit-IV: Employee Benefits
Defining and Exploring employee benefits-Employee benefits practice-Legal and discretionary
benefits practice-Legal and regulatory influences on discretionary benefits practices-The
economics of employee benefits-Regulating employee benefits-social security legislations-The
ESI Act-1948-The Maternity benefit act-1961-The workmen’s compensation act-1923-The
payment of gratuity act-1972-Employee provident fund and miscellaneous provisions act-
1952.Retirement,health and life insurance acts.
Unit-V: Wage legislation and administration
The need and importance of Wage legislation - Payment of Wages Act 1936 -The minimum
wages Act 1948 -The payment of Bonus Act 1965- Equal remuneration Act 1976 - The context
and concept of wage - Wage administration in India - Components and the determinants of wage
- Wage structure towards a wage policy.
Text Books:
1. P.N.Singh and Neerajkumar, ”Employee relations Management” 2010, Pearson
Education, New Delhi.
2. Joseph J.Mortocchio, ”Employee Benefits” 2010, Tata Mc Graw Hill, New Delhi.
3. S.C.Srivatsava,”Industrial Relations and Labour Laws”, 2008, Vikas Publishing House,
New Delhi.
Suggested Readings:
1. C.S.VenkatRathnam,”Industrial Relations”,Oxford University Press-New Delhi.
3. R.SivarathnaMohan”Industrial Relations and Labour Welfare” 2010 PHI Learning
Pvt.Ltd.
3. P.K.Padhi, ”Labour and Industrial Laws” 2009, PHI Learning Pvt. Ltd.
MB 264 (HR) Talent and Knowledge Management
Instruction 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
This course provides an introduction to Talent & Knowledge Management as practiced in
leading organizations. The purpose of the course is to review and discuss existing organizational
practices related to developing, managing Human Resources, transfer of knowledge to achieve
business strategies and objectives.
Course Outcomes: Students will be able to:
1. Plan the talent required for an organization
2. transfer the knowledge in most efficient manner by latest tools and techniques
Unit – I: Introduction to Talent Management
Meaning and importance of talent management. Designing and building a talent reservoir–
Segmenting the Talent Reservoir. Talent Management Grid. Creating a talent management
system. Institutional strategies for dealing with talent management.
Unit – II: Competency for Talent Management
Competency–meaning, characteristics, types– Steps in developing a valid competency model.
Talent management information systems. Developing a talent management information strategy.
Role of leaders in talent management. Global talent management
Unit – III: Concepts of Knowledge Management
Introduction History, Concepts, Definitions to knowledge management, The nature of knowledge
management–Alternative views of knowledge. Types of knowledge. Location of knowledge.
Rise of the knowledge worker. Features of knowledge intensive firm. Key processes in
knowledge intensive firms.
Unit – IV: Approaches and Framework of Knowledge Management
Knowledge management framework of Hansen–Earl’s seven schools of knowledge
management– Alvesson and Karreman’s knowledge management approaches. Knowledge
management solutions, mechanisms and systems. Knowledge management infrastructure. Issues
and problems related to KM.
Unit – V: Knowledge management and Organisational Performance
Organizational impacts of knowledge management-on people, processes, products and
organizational performance. Knowledge management assessment of an organization–importance,
types and timing. Knowledge discovery systems.
Text Books:
1. Ed by Lance A. Berger and Dorothy R Berger. “The Talent Management Handbook”, 2004,
Tata McGraw Hill edition.
2. Donald Hislop, “Knowledge management in Organizations”, 2009, Oxford University Press,
Second edition.
3.Irma Becerra-Fernandez, Avelino Gonzalez and Rajiv Sabherwal “Knowledge
management”, 2009, Pearson Education Inc.
Suggested Readings:
1. Ed by Larry Israelite, “Talent Management”, ASTD Press.
2. Sajjad M Jasmuddin, “Knowledge Management”, 1st Ed, 2009, Cambridge.
3. Stuart Barnes, “Knowledge Management Systems”, Ed, Cengage Learning
MB 273 (M) Consumer Behaviour
Instruction: 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
The objective of this course is to enable students to understand the Perspectives of consumers
and their buying behavior patterns. Help them to acquire knowledge to design market research
studies for the mutual benefit of consumers and the organisations.
Course Outcomes: Students will be able to:
1.apply theories of consumer behavior to the formulation of effective marketing strategy.
3.recognize trends based on current research related to consumer behavior.
4.analyze the challenges that might influence the formulation of effective Marketing Strategies
from a consumer behavior perspective.
UNIT-1: Introduction
Definition, Evolution, Contemporary Dimensions of Consumer Behaviour, CB Research
Process, concepts and theories of Motivation and Personality and their Marketing Implications,
The concept of Perception and it’s impact on Marketing strategies.
UNIT-2: Learning Principles and Marketing Implications
Concepts of conditioning, Important aspects of information processing theory; encoding and
information retention, Retrieval of Information, Split–brain theory.
UNIT-3: Environmental Influences on Consumer Behaviour
Social and cultural settings - Culture, subculture and Cross cultural Marketing practices. Family
life cycle-1,2,3 and Reference groups- Personality, Life style Influences.
UNIT-4: Consumer Decision Making Process
Information search, evaluation of alternatives, Purchasing process, post purchase behavior,
Consumer action and disposal of products.
UNIT-5: Models of Consumer Behaviour
Models of Consumer Decision making Process-Traditional models, contemporary models,
Generic Model of Consumer Behaviour, Howard Sheth Model, Engel Blackwell and Rao-Lilien
model. Role of Consumerism. Integrated Marketing Communication and Consumer Behaviour.
Text Books:
1. Black-well, R.Miniard PW and Engel,”Consumer Behaviour” 2010, Thompson learning.
2. David L. Loudon and Albert.J.Della Bitta, Consumer Behaviour2008,TMH,IVth Edition
3. Schiffman and Kannik “Consumer Behaviour”Pearson, 2009 Edition/PHI.
Suggested Readings:
1. Suja R .Nair,”Consumer Behaviour in Indian Perspective”, 2010, HPH.
2. Sheth and Mittal,”Consumer Behaviour”2006 Thompson learning.
3. MichealR.Solomon: Consumer Behaviour: Consumer Behaviour, 7/e, PHI,2007.
MB 274 (M) Services and Retail Marketing
Instruction: 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
1. to familiarize students with characteristics of services, their implications on service delivery
and retail marketing concepts
2. explain how marketing decisions are influenced by various forces
Course Outcomes: Students will be able to:
1. understand concepts of service and challenges in delivering quality services.
2. analyse consumer evaluations of retail offerings and apply retail concepts to real situations and
formulate retail marketing strategies for the success of retail industry
Unit – I: Introduction to Services and Retail
Concepts, Scope of Services. Goods-Services continuum. 4Is of Services Goods and Services.
Categorization. Industrial Services. Segmentation, target Marketing and positioning. Customer
expectations and perceptions of services. Employees role in service delivery.
Retailing - Meaning, Types, significance of retail industry, Emergence of Organized Retailing,
Indian vs. Global Scenario.
Unit – II: Service marketing Mix:
Product, Pricing, Place, Promotion, People, Physical evidence and Process. Service Quality-
Dimensions of Service Quality. Understanding Service Quality Management. Measuring Service
Quality.
Unit – III: Strategies for Service Marketing:
Overview, strategies for dealing with intangibility, inventory, inconsistency and inseparability..
Service Marketing Triangle- External Marketing, Internal Marketing, Relationship Marketing
and Interactive Marketing.
Unit-IV: Retailing
Retail formats and Theories – Theories of retail development, concept of retail life cycle,
classification of retail stores, role of franchising in retail, Technology in retail, Factors affecting
retail. Retail Pricing -The concept of retail pricing and the factors affecting price, elements of
retail price, developing a pricing strategy, adjustment to retail price.
Unit-V: Merchandise Management
Sources of Merchandise, Category Management, Store Layout, Design and Visual
Merchandising, Retailing Strategy and Customer Service. CRM in retailing. E-tailing-Issues and
Challenges
Text Books:
1.Rampal M. K and Gupta S. L, “Services Marketing Concepts, Applications and Cases, 2008,
Galgotia Publishing Company – New Delhi.
2. S.M.JHA, “Services Marketing”, 2009, HPH, Mumbai.
3.AJ Lamba, 2006, The Art of Retailing, TMH, 2009.
4.Levy and Weitz, Retailing, TMH, 2009.
Essential Readings:
1. Lovelock, Chatterjee, “Services Marketing People, Technology Strategy”, 2011, Pearson Ed.
2.Vinnie Jauhari, Kirti Dutta, “Services”, Oxford University Press, New Delhi.
3.David Gilbert, 2003, Retail Marketing Management, 2
nd
edition, Pearson Education.
4.Patrick M.Dunne and Robert F.Lusch, 2005, Retailing, Thomson Learning.
doc_998656294.pdf
Description explain about corporate level strategic alternatives.
MB 221 Strategic Management
Instruction: 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
1. To expose students to various perspectives and concepts in the field of Strategic
Management.
2. To help the students achieve conceptual clarity.
3. To help students develop skills for applying these concepts to the solution of business.
Course Outcomes:
This Course will prove to be instrumental in making the students “competitively superior”, and
successful in their career.
Unit: I: Introduction to Strategic Management
Nature, Scope, and process. Benefits and Limitations of strategic management. Levels of
strategy- Developing vision, mission, goals and objectives, strategy tactics/policies. A model of
elements of strategic management: the strategic position, strategic choices and strategy in action.
Unit: II: Strategic Position
External Environment analysis: key drivers of change, Porter’s Five Forces Model. Industry and
Competitive Analysis: Strategic groups, SWOT Analysis. Data Analytics. Internal Analysis:
Concept of resources, Strategic capabilities, core and distinctive competencies, Creating and
Sustaining Competitive Advantage, Porter’s value chain Analysis for appraisal of firm’s resource
capabilities, Cost efficiency and Learning/experience curve.
Unit: III: Corporate Level Strategic Alternatives
Stability Strategies: Maintenance of status quo strategy, Sustainable growth strategy,
Pause/Proceed with caution strategy, No change strategy and Profit strategy. Growth Strategies:
Internal growth strategy, Concentration strategy, Merger and Acquisition strategy,
Diversification, Joint Ventures. Retrenchment Strategies: Turnaround strategy, Captive company
strategy, Transformation strategy, Divestment strategy and Liquidation strategy.
Combination/Portfolio Restructuring Strategy. Strategic Alliance.
Unit: IV: Business Unit Level Strategic Alternatives
Generic Strategies for sustaining competitive advantage. Offensive and Defensive Strategies.
Industry Life Cycle Stages: Strategic Implications. Tailoring strategy to fit specific industry and
company situations-Strategies for competing in Emerging industries, Turbulent and high velocity
markets, Maturing industries, Stagnant industries, and Fragmented industries. Strategies for
Industry leaders, Runner-up firms, weak and crisis ridden Business.
Unit V: Implementation and control
Structural Implementation: Matching organization structure and strategy. Behavioral
Implementation: Culture and Strategy. Strategy and Leadership, Organization Development and
Strategy. Functional Implementation: Role of Finance, Marketing, Human Resource, Production,
Research and Development and Information Technology Departments. Types of Control:
Preliminary, Concurrent, and feedback. Corporate Governance for Sustainable Development.
Text Books:
1. Arthur A Thompson Jr, Strickland A.J., John E. Gamble and Arun K. Jain, “Crafting
andExecuting Strategy, - The Quest for Competitive Advantage - Concepts and Cases”,
Tata McGraw Hill Education Private Limited, New Delhi
2. P.Subba Rao, “Business Policy and Strategic Management”, 2011, Himalaya Pulishing
House.
3. V.S.P. Rao and V. Hari Krishna, “Strategic Management”, 2010, Text and Cases, Excel
Books, New Delhi.
Suggested Readings:
1. Gerry Johnson, Kevan Scholes, Richard Whittington, “Exploring Corporate Strategy”,
2009,Pearson Ed Ltd, United Kingdom, 2nd Ed.
2. Michael Hitt, Ireland, Hoskission, “Strategic Management”, 2010, Cengage Learning,
New Delhi.
3. Fred R. David, “Strategic Management – Concepts and Cases”, 2010, PHI Learning, New
Delhi.
MB 222 Logistics and Supply Chain Management
Instruction 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
To enable students plan a career in business to get benefitted from a clear understanding of the
field of Logistics and Supply chain management as the present era is for Supply chain
competition.
Course Outcomes:
Students will learn the strategic importance of good supply chain design, planning and operation
and also able to understand how supply chain can be a competitive advantage of a firm.
Unit - I: Introduction to Supply Chain Management
Introduction to Supply Chain Management (SC)-Concept, evolution, Objectives importance and
function of SCM, conceptual framework of SCM, process view of supply chain , supply chain
strategies, drivers and metrics of SC.
Global Supply Chain Management, Reverse Supply Chain, Value chain and value delivery
systems for SCM, The role of Modelling, SCOR Model and optimization in SC,.
Unit - II: Logistics Management
Logistics Management, Inbound, Internal and Outbound Logistics in SCM, Developing the
Logistics organization for effective Supply Chain Management, development of integrated
logistics strategy, Logistics in Maximizing profitability and cash flow, 3PL, 4PL, International
Logistics, Reverse Logistics.
Sourcing of material, Global sourcing–issues and Problems. e-Procurement, Group Purchasing,
Supplier Partnerships, Multi-tier Supplier partnerships.
Inventory Management in Supply chain-Role and importance of inventory in SC, Inventory
policies, inventory as an element of customer service, JIT, VMI, Outsourcing, Factors
influencing the decision making process of outsourcer.
Unit - III: Transportation and Warehousing
Transportation in SC, Transportation formats, Modes of Transportation, factors affecting
transportation performance, Factors influencing the selection of transporter, modes of transport,
Fleet Management, multi model transport, Containerization, Vehicle Scheduling and routing,
Milk run and cross docking.
Warehousing- types of warehouses, warehousing operations, Warehouse automation, Warehouse
management systems. Third party and value added warehousing, Role and importance of
Handling systems, Selection of Handling systems.
Unit - IV: Strategic Issues in Supply chain
Strategic Partnerships, Alliances and Collaborative advantage, Strategic relationships in–
logistics, Bench marking - Issues and problems in Bench Marking, types of bench marking,
methods of BM, Process of BM. Lean Manufacturing, Agile Manufacturing, elements of lean
manufacturing, Integration of lean manufacturing and SCM.
Unit - V: Supply Chain Interface
SC Network Design, Distribution network in SC, Channel design, factors influence design,
options in distribution network, Role and importance of Distributors in SCM, SC integration-
Internal and external, Role and importance and selection of Handling systems in SC integration.
Role of IT in SCM.
Role of Human Resources in SCM. Issues in Workforce Management and Relationship
Management with suppliers and Customers and employees.
Retail SCM- Problems and issues in Transportation, inventory, Packaging and Repackaging.
Customer led business, Customer focus in SC, Complaint Handling, Developing customer
service strategy, RFID, bar coding.
Pricing and Revenue Management, Green Supply chain Management
Text Books:
1. Shah, J, “Supply Chain Management, Text and Cases”, 2009, 1st Ed. Pearson.
2. Chandrasekaran. N, “Supply Chain Management process, system and practice”, 2012,
Oxford, second Impression.
3. B. Rajashekar & G.V.R.K. Acharyulu, “Logistics and Supply chain Management”, 2009,
Excel Books.
Suggested Readings:
1. Sunil Chopra, Peter Meindl & D.V.Karla, “ Supply Chain Management, Strategy,
Planning and Operations”, 2013, 5
th
Edition, Pearson.
2. K. Shridhara Bhat, “Logistics and Supply Chain Management”, 2009, 1
st
Ed. Himalaya
Publishing House.
3. Crandall, Richard E & others, “Principles of Supply Chain Management”, 2010, CRC
Press.
MB 223 Entrepreneurial Development
Instruction 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
1) To make the students aware of the importance of entrepreneurship opportunities
available in the society for the entrepreneur.
2) Acquaint them with the challenges faced by the entrepreneur.
Course Outcomes: Students will be able to:
1. understand the concept of entrepreneurship and its close relationship with enterprise and
owner-management.
2. examine the nature of business development in the context of existing organisations and of
new venture start-ups.
3. learn the concepts of innovation and creativity and the roles that both play in
entrepreneurship and business development.
U nit – I: Entrepreneur and Entrepreneurship
Introduction, Evolution of the Concept of Entrepreneur–Characteristics of an Entrepreneur–
Distinction Between an Entrepreneur and a Manager–Functions of an Entrepreneur–Concept of
Entrepreneurship– Theories of Entrepreneurship - Role of Entrepreneurship in Economic
Development– Recent Trends of Women Entrepreneurship–Entrepreneurship and Financial
Inclusion, Essence of Entrepreneurship and case method.(Indian Entrepreneur cases)
U nit – II: Identification of Business Opportunities
Introduction-Factors affecting entrepreneurial growth, Sources of business or product ideas-
Identifying a business opportunity - steps in identification of business opportunity-
Entrepreneurship Development Programmes (EDPs).
Unit – III: Managing Enterprise
SWOT Analysis-Concept of Managing Enterprise and its importance- Strategies to set and
achieve goals- Formal and non-formal aids - Benefits to an enterprise - dealing with
Government/non-Government bodies. Small Enterprises – Definition, Characteristics,
Objectives, Scope, problems, Project Identification, Project Selection, Project Formulation,
Project Appraisal.
Unit – IV: Institutional Finance to Entrepreneurs
Definition, Characteristics, Government Policy, need and importance, Role of Small Enterprises
in Economic Development, Their problems - Ownership Structures - MSME Act-Ancillary
Units-need and importance- Institutional finance to entrepreneurs from IDBI, IFCI, LIC, UTI,
NABARD, SFCs, SIDCs EXIM Bank.Role of NSIC,SSIB, SSICs,
Unit – V: Venture Capital:
Venture Capital Financing Concept and features, Need, relevance and development of venture
capital funds. Structure and regulatory framework of venture capital financing in India.
Investment process and evaluation – Conventional valuation method, the first Chicago method,
Revenue multiplier method. Structuring venture capital financing. Investments nurturing
methodologies –valuation of venture capital portfolio. Performance of TDICI and other Venture
Capital Firms in India. Exit Strategies of venture capital financing. Policy imperatives of VCF
development in India. Role of private equity.
Text Books:
1) E. Gordon & K.Natarajan Entrepreneurship Development Himalaya 2008
2) Coulter Entrepreneurship in Action PHI 2nd Edition
3) S.S. Khanka, “Entrepreneurial Development”, 2007, S. Chand & Co. Ltd
Suggested Readings:
1) Vijay Sathe, “ Corporate Entrepreneurship” 1st edition, 2009, Cambridge
2) Vasanth Desai, “Dynamics of Entrepreneurial Development and Management”, 2007,
HPH,Millenium Edition.
3) P. Narayana Reddy, “Entrepreneurship – Text and Cases”, 2010, 1st Ed. Cengage
Lerning.
4) David H. Hott, “Entrepreneurship New Venture Creation”, 2004, PHI.
MB 253 (F) Financial Risk Management
Instruction 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
To make the students understand how to identify the risks, measure them and plan to manage
them in a practical scenario.
Course outcomes:
The subject provides useful skill set to employ the tools of risk management like Forwards,
Futures, Options ,Swaps etc. to hedge various risks.
Unit – I: Introduction to Risk Management:
The concept of Risk, Nature, Need and scope of risk. Source, measurement, identification and
evaluation of Risk. Types of risk. Possible Risk events, Risk Indicators, Risk Management
Process–pre-requisites and fundamentals. Misconceptions of Risk. An integrated approach to
Corporate Risk Management. Risk management approaches and methods. Risk reporting
process–internal and external. Asset-Liability Management- RBI guidelines
Unit – II: Measurement and Management of Risk:
Value at risk (VaR): The concept, computation, stress testing, back testing.Cash flow at risk
(CaR): VaR and CaR to make investment decisions. Managing risk when risk is measured by
VaR or CaR
Management of interest rate risk, liquidity risk, credit risk and exchange rate risk. Non-Insurance
methods of Risk Management-Risk Avoidance, Loss Control, Risk Retention and Risk Transfer.
Unit – III: Forward and Futures contracts
The concept of Derivatives and types of Derivatives. The role of Derivative securities to manage
risk and to exploit opportunities to enhance returns.
Forward contracts: Definition, features and pay-off profile of Forward contract. Valuation of
forward contracts. Forward Contracts to manage Commodity price risk, Interest rate risk and
exchange rate risk. Limitations of Forward contract.
Futures contracts: Definition. Clearing house, margin requirements, marking to the market. Basis
and convergence of future price to spot price. Valuation of Futures contract. Differences between
forward contracts and futures contracts. Risk management with Futures contracts–the hedge ratio
and the portfolio approach to a risk–minimizing hedge.
Unit – IV: SWAPS Contracts
Definition, types of swaps, Interest rate Swaps: Mechanics of Interest rate swaps .Using Interest
rate Swaps to lower borrowing costs, hedge against risk of rising and falling interest rates.
Valuation of interest rate Swaps. Pricing of Interest rate swaps at origination and valuing of
Interest rate swaps after origination.
Currency Swaps: Types of Currency Swaps. Valuation of currency swaps. Using Currency
Swaps to lower borrowing costs in foreign country, to hedge against risk of a decline in Revenue,
to hedge against risk of an increase in Cost, to hedge against risk of a decline in the value of an
asset, to hedge against risk of a rise in the value of a liability. Pricing of currency swap at
origination and valuing of currency swap after origination.
Unit – V: Options Contracts:
Definition of an option. Types of options: call option, put option, American option and European
option. Options in the money, at the money and out of the money. Option premium, intrinsic
value and time value of options. Pricing of call and put options at expiration and before
expiration. Options on stock indices and currencies. The Binominal option pricing model
(BOPM): assumptions - single and two period models. The Black & Scholes option pricing
model (BSOPM): assumptions.
Text Books:
1. John C. Hull & Sankarshan Basu, “Options, Futures and Other Derivatives”, 7
th
Ed, Pearson
Education.
2. S.K.Mishra, “ Derivatives and Risk Management”,2
nd
Ed, Everest Publishing House.
3. R.Madhumathi,M. Ranganatham, “ Derivatives and Risk Management”, 5
th
Edition, Pearson
Education.
Suggested Readings:
4. Paul Hopkins, Kogan Page, “Fundamentals of Risk Management”, 2010, Institute of Risk
Management.
5. David. A. Dubofsky & Thomas. W. Miller, Jr., “Derivatives Valuation and Risk
Management”, 2003, Oxford University Press.
6. Jean-Philippe Bouchaud and Mark Potters, “Theory of Financial Risk and Derivative
Pricing”, 2009, 2
nd
Ed. Cambridge press
MB 254 (F) Banking and Insurance
Instruction 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
1. The aim of the course is to provide conceptual and practical understanding of Banking
Industry and Insurance
2. To provides an in-depth knowledge in insurance as a Risk Management Technique
Course Outcomes:
1. Students will be able to understand managerial issues in the banking industry
2. The students will be enriched with global banking environment and gain knowledge
of insurance and develop their specialties in field of Insurance
Unit – I: Introduction to Banking
Bank, Customer, Bank-customer Relationship, Role of commercial banks in Economic
Development .Evolution of Banking in India–origin, nationalization, reforms, overview of
Financial Inclusion in India, Sources of risk in banks. Various services offered by banks,
Analyzing banks’ financial statements: CAMELS, Ratings, Key Performance indicators. Sources
of Bank Funds- Deposits, Other sources and Banc-assurance. Changing role of Banks as
Financial Intermediaries.
Unit –II: Uses of Bank Funds-Lending Function
Features of Bank Credit, types of lending, steps to be followed in the assessment of credit
worthiness of a prospective borrower, the credit process and financial appraisal for credit
decisions, different types of loans and their features, Loan Pricing: The basic model, pricing
fixed & floating rate loans,Hedging,matched funding,& price leadership model, cost-benefit loan
pricing, Customer Profitability Analysis, NPA’s:- The gross and net concept of NPA’s, causes,
implications & recovery of NPA’s.
Unit – III: Regulation and Innovations in Banking System
Regulation of Bank Capital: The need to regulate Bank Capital, Concept of Economic Model,
Concept of Regulatory Capital, Basel Accords I and II.
Banking Innovations:-Core Banking Solution, Retail Banking-Products & Services-Nature,
Scope, Future and Strategies, Plastic Money and E-Money, National Electronic Funds Transfer,
ATM, Mobile Phone Banking, Net Banking and Security Issues in E-Banking
Unit – IV: Insurance
Introduction, Insurance as a Risk Management Technique: Principle of Indemnity, Insurable
Interest, subrogation, utmost good faith. Requisites of insurable risks. Characteristics of
Insurance contract, Functions of Insurers: Production, Underwriting, Rate Making, Managing
Claims and Losses, Investment & Financing, Accounting & Record Keeping and other
miscellaneous functions, Types of Insurers, Reinsurance: the concept, uses and advantages.
Marketing channels: Agents & brokers –professionalism, remuneration, responsibilities,
classification, criteria for appointment and capital adequacy norms for broker, an overview of
IRDA.
Unit – V: Life Insurance and General Insurance
The concept of Life Insurance, types of Life Insurance contracts, Tax treatment of Life
insurance. Life Insurance Products- Term Insurance, Whole Life Insurance, Universal Life
Insurance, Variable Life Insurance, Adjustable Life Insurance, Endowment Life Insurance,
Participating & Nonparticipating Life Insurance, Classification of Life Insurance: Ordinary,
Industrial, Group & Credit. Health and General insurance–Overview, Third Party
Administrators.
Text Books:
1. Management of Banking & Financial Services, Padmalatha Suresh & Justin Paul, Pearson,
2
nd
Edition.
2. Bank Management & Financial Services, Peter.S.Rose & Sylvia. C. Hudgins, Tata McGraw
Hill 2010, 7th Edition.
3. Managing Banking Risk, Hennie Van Greuning, Sonja Brajovic Bratanovic, Jaico Publishing
House 2008
Suggested Readings:
1. Banks & Institutional Management, Vasant Desai, Himalaya Publishing House 2010,
2ndEdition.
2. Fundamentals of Risk & Insurance, Emmett J. Vaughan & Therese M. Vaughan, Wiley,
India Edition 2003, 9th Edition
3. Banking and Finance, K.S.Reddy and Nageswar Rao, Paramount Publications, 2013.
3. Introduction to Risk Management & Insurance, Mark. S.Dorfman, Prentice-Hall of India
Private Limited-2007, 8th Edition.
MB 263 (HR) Industrial Relations and Labour Laws
Instruction: 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
To acquaint the students on various aspects of Industrial relations Framework and Social security
Framework prevailing in the changing Business Environment.
Course Outcomes: Students will be able to:
1. understand how to apply the theoretical approaches in the analysis of Labour relations in
India
2. analyse the roles and ideologies of workers, trade unions, employers, labour organizations,
government in maintaining employee relations
3. analyse the impact of environmental factors on Labour relations and related legislation
Unit-I: Industrial Relations Perspectives
Conceptual framework and approaches to Industrial Relations–Influence of Emerging socio-
Economic scenario on growth of Industrial relations in India-Factors influencing Industrial
Relations in India-Differences in perspectives –Industrial relations ,Employee relations-
Employee relations in the work place-culture and employee relations-Future of Employee
relations.Industrial conflict-Types and causes of Industrial disputes-Machinery for prevention
and settlement of Industrial disputes.
Unit-II: Trade Unions
Structure, characteristics and Functions of Trade Union;Trade union act-1926-Trade union
leadership and linkage of trade union-with potential parties-problems of Trade union recognition
and government policy- Recognition of Trade unions as collective bargaining agents-Problems
and issues involved in collective bargaining process-Role of collective bargaining in promoting
Industrial amity and peace-Industrial Employment(standing orders ) Act-1946.
Unit-III: Labour legislation Administration
Importance of Labourlaws,The classification of labour laws-The scheme for the structured study
of the acts-Labour administration-Evolution of labour administration in India-Labour policy in
India-Judiciary and the child labour-Right to education and child labour-Public interest litigation
and child labour-Labour administrative machinery of the government-Role of ILO in
Labouradministration. Changing Business Environment and labour laws-WTO and social
clause.Recommendations OF II National commissioner on Labour.
Unit-IV: Employee Benefits
Defining and Exploring employee benefits-Employee benefits practice-Legal and discretionary
benefits practice-Legal and regulatory influences on discretionary benefits practices-The
economics of employee benefits-Regulating employee benefits-social security legislations-The
ESI Act-1948-The Maternity benefit act-1961-The workmen’s compensation act-1923-The
payment of gratuity act-1972-Employee provident fund and miscellaneous provisions act-
1952.Retirement,health and life insurance acts.
Unit-V: Wage legislation and administration
The need and importance of Wage legislation - Payment of Wages Act 1936 -The minimum
wages Act 1948 -The payment of Bonus Act 1965- Equal remuneration Act 1976 - The context
and concept of wage - Wage administration in India - Components and the determinants of wage
- Wage structure towards a wage policy.
Text Books:
1. P.N.Singh and Neerajkumar, ”Employee relations Management” 2010, Pearson
Education, New Delhi.
2. Joseph J.Mortocchio, ”Employee Benefits” 2010, Tata Mc Graw Hill, New Delhi.
3. S.C.Srivatsava,”Industrial Relations and Labour Laws”, 2008, Vikas Publishing House,
New Delhi.
Suggested Readings:
1. C.S.VenkatRathnam,”Industrial Relations”,Oxford University Press-New Delhi.
3. R.SivarathnaMohan”Industrial Relations and Labour Welfare” 2010 PHI Learning
Pvt.Ltd.
3. P.K.Padhi, ”Labour and Industrial Laws” 2009, PHI Learning Pvt. Ltd.
MB 264 (HR) Talent and Knowledge Management
Instruction 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
This course provides an introduction to Talent & Knowledge Management as practiced in
leading organizations. The purpose of the course is to review and discuss existing organizational
practices related to developing, managing Human Resources, transfer of knowledge to achieve
business strategies and objectives.
Course Outcomes: Students will be able to:
1. Plan the talent required for an organization
2. transfer the knowledge in most efficient manner by latest tools and techniques
Unit – I: Introduction to Talent Management
Meaning and importance of talent management. Designing and building a talent reservoir–
Segmenting the Talent Reservoir. Talent Management Grid. Creating a talent management
system. Institutional strategies for dealing with talent management.
Unit – II: Competency for Talent Management
Competency–meaning, characteristics, types– Steps in developing a valid competency model.
Talent management information systems. Developing a talent management information strategy.
Role of leaders in talent management. Global talent management
Unit – III: Concepts of Knowledge Management
Introduction History, Concepts, Definitions to knowledge management, The nature of knowledge
management–Alternative views of knowledge. Types of knowledge. Location of knowledge.
Rise of the knowledge worker. Features of knowledge intensive firm. Key processes in
knowledge intensive firms.
Unit – IV: Approaches and Framework of Knowledge Management
Knowledge management framework of Hansen–Earl’s seven schools of knowledge
management– Alvesson and Karreman’s knowledge management approaches. Knowledge
management solutions, mechanisms and systems. Knowledge management infrastructure. Issues
and problems related to KM.
Unit – V: Knowledge management and Organisational Performance
Organizational impacts of knowledge management-on people, processes, products and
organizational performance. Knowledge management assessment of an organization–importance,
types and timing. Knowledge discovery systems.
Text Books:
1. Ed by Lance A. Berger and Dorothy R Berger. “The Talent Management Handbook”, 2004,
Tata McGraw Hill edition.
2. Donald Hislop, “Knowledge management in Organizations”, 2009, Oxford University Press,
Second edition.
3.Irma Becerra-Fernandez, Avelino Gonzalez and Rajiv Sabherwal “Knowledge
management”, 2009, Pearson Education Inc.
Suggested Readings:
1. Ed by Larry Israelite, “Talent Management”, ASTD Press.
2. Sajjad M Jasmuddin, “Knowledge Management”, 1st Ed, 2009, Cambridge.
3. Stuart Barnes, “Knowledge Management Systems”, Ed, Cengage Learning
MB 273 (M) Consumer Behaviour
Instruction: 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
The objective of this course is to enable students to understand the Perspectives of consumers
and their buying behavior patterns. Help them to acquire knowledge to design market research
studies for the mutual benefit of consumers and the organisations.
Course Outcomes: Students will be able to:
1.apply theories of consumer behavior to the formulation of effective marketing strategy.
3.recognize trends based on current research related to consumer behavior.
4.analyze the challenges that might influence the formulation of effective Marketing Strategies
from a consumer behavior perspective.
UNIT-1: Introduction
Definition, Evolution, Contemporary Dimensions of Consumer Behaviour, CB Research
Process, concepts and theories of Motivation and Personality and their Marketing Implications,
The concept of Perception and it’s impact on Marketing strategies.
UNIT-2: Learning Principles and Marketing Implications
Concepts of conditioning, Important aspects of information processing theory; encoding and
information retention, Retrieval of Information, Split–brain theory.
UNIT-3: Environmental Influences on Consumer Behaviour
Social and cultural settings - Culture, subculture and Cross cultural Marketing practices. Family
life cycle-1,2,3 and Reference groups- Personality, Life style Influences.
UNIT-4: Consumer Decision Making Process
Information search, evaluation of alternatives, Purchasing process, post purchase behavior,
Consumer action and disposal of products.
UNIT-5: Models of Consumer Behaviour
Models of Consumer Decision making Process-Traditional models, contemporary models,
Generic Model of Consumer Behaviour, Howard Sheth Model, Engel Blackwell and Rao-Lilien
model. Role of Consumerism. Integrated Marketing Communication and Consumer Behaviour.
Text Books:
1. Black-well, R.Miniard PW and Engel,”Consumer Behaviour” 2010, Thompson learning.
2. David L. Loudon and Albert.J.Della Bitta, Consumer Behaviour2008,TMH,IVth Edition
3. Schiffman and Kannik “Consumer Behaviour”Pearson, 2009 Edition/PHI.
Suggested Readings:
1. Suja R .Nair,”Consumer Behaviour in Indian Perspective”, 2010, HPH.
2. Sheth and Mittal,”Consumer Behaviour”2006 Thompson learning.
3. MichealR.Solomon: Consumer Behaviour: Consumer Behaviour, 7/e, PHI,2007.
MB 274 (M) Services and Retail Marketing
Instruction: 4L periods per week
Duration of Main Examination 3 Hours
Main Examination 75 Marks
Internal Examination 20 Marks
Case Study/Assignment 5 Marks
Credits 3
Course Objectives:
1. to familiarize students with characteristics of services, their implications on service delivery
and retail marketing concepts
2. explain how marketing decisions are influenced by various forces
Course Outcomes: Students will be able to:
1. understand concepts of service and challenges in delivering quality services.
2. analyse consumer evaluations of retail offerings and apply retail concepts to real situations and
formulate retail marketing strategies for the success of retail industry
Unit – I: Introduction to Services and Retail
Concepts, Scope of Services. Goods-Services continuum. 4Is of Services Goods and Services.
Categorization. Industrial Services. Segmentation, target Marketing and positioning. Customer
expectations and perceptions of services. Employees role in service delivery.
Retailing - Meaning, Types, significance of retail industry, Emergence of Organized Retailing,
Indian vs. Global Scenario.
Unit – II: Service marketing Mix:
Product, Pricing, Place, Promotion, People, Physical evidence and Process. Service Quality-
Dimensions of Service Quality. Understanding Service Quality Management. Measuring Service
Quality.
Unit – III: Strategies for Service Marketing:
Overview, strategies for dealing with intangibility, inventory, inconsistency and inseparability..
Service Marketing Triangle- External Marketing, Internal Marketing, Relationship Marketing
and Interactive Marketing.
Unit-IV: Retailing
Retail formats and Theories – Theories of retail development, concept of retail life cycle,
classification of retail stores, role of franchising in retail, Technology in retail, Factors affecting
retail. Retail Pricing -The concept of retail pricing and the factors affecting price, elements of
retail price, developing a pricing strategy, adjustment to retail price.
Unit-V: Merchandise Management
Sources of Merchandise, Category Management, Store Layout, Design and Visual
Merchandising, Retailing Strategy and Customer Service. CRM in retailing. E-tailing-Issues and
Challenges
Text Books:
1.Rampal M. K and Gupta S. L, “Services Marketing Concepts, Applications and Cases, 2008,
Galgotia Publishing Company – New Delhi.
2. S.M.JHA, “Services Marketing”, 2009, HPH, Mumbai.
3.AJ Lamba, 2006, The Art of Retailing, TMH, 2009.
4.Levy and Weitz, Retailing, TMH, 2009.
Essential Readings:
1. Lovelock, Chatterjee, “Services Marketing People, Technology Strategy”, 2011, Pearson Ed.
2.Vinnie Jauhari, Kirti Dutta, “Services”, Oxford University Press, New Delhi.
3.David Gilbert, 2003, Retail Marketing Management, 2
nd
edition, Pearson Education.
4.Patrick M.Dunne and Robert F.Lusch, 2005, Retailing, Thomson Learning.
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