abhishreshthaa
Abhijeet S
CORPORATE IDENTITY
Corporate image is how the people perceive the company. Every company is unique, and its identity must spring from the company’s own roots, its personality, its strength and its weaknesses. When a company sells its products or services to other business, or to other end users, the reputation and image of the company can play an important part in supporting the company’s marketing efforts. The corporate identity is related to the company’s long term and short-term objectives. There are different factors involved in corporate identity and its logo.
The symbols (such as logos, color schemes) that the company uses to identify itself to people is known as corporate identity. Identity is expressed in the form of the company’s name, logo color, symbols and rites of passage, which the company uses to distinguish its brands and its constituent companies.
Corporate reputation
The evaluation (respect, esteem, estimation) in which the people hold the company’s image.
Corporate image is how the people perceive the company. Every company is unique, and its identity must spring from the company’s own roots, its personality, its strength and its weaknesses. When a company sells its products or services to other business, or to other end users, the reputation and image of the company can play an important part in supporting the company’s marketing efforts. The corporate identity is related to the company’s long term and short-term objectives. There are different factors involved in corporate identity and its logo.
The symbols (such as logos, color schemes) that the company uses to identify itself to people is known as corporate identity. Identity is expressed in the form of the company’s name, logo color, symbols and rites of passage, which the company uses to distinguish its brands and its constituent companies.
Corporate reputation
The evaluation (respect, esteem, estimation) in which the people hold the company’s image.