CORE COMPETENCE

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abhishreshthaa

Abhijeet S
CORE COMPETENCE

Airtel core competencies are sales & promotions and as of now Airtel is leading brand in mobile services in India. Airte have three big personality Viz. Sachin Tendulkar , Shahrukh Khan and music maestro A. R. Rahman for endorsing there product and services currently Airtel is outsourcing there no competence function and try to fully concentrate on his core competency that is sales promotion.
 
Core Values of Nokia:

At the heart of the Nokia hiring and management performance strategy is a group of core values that are translated into a set of entrepreneurial behaviors. The core values are:

* Customer orientation: seeing the customer as the basis of all Nokia activities.

* Respect for the individual: treating employees, business partners and customers with respect.

* Achievement: working toward a well-defined common goal and strategy.

* Continuous learning: constantly looking for ways to improve performance and having the courage to pursue new ideas.
 
A core competence should be "competitively unique": In many industries, most skills can be considered a prerequisite for participation and do not provide any significant competitor differentiation. To qualify as "core", a competence should be something that other competitors wish they had within their own business.

Example:Why does Dell have such a strong position in the personal computer market?

Core competencies that are difficult for the competition to imitate:

- Online customer "bespoking" of each computer built

- Minimisation of working capital in the production process

- High manufacturing and distribution quality - reliable products at competitive prices
 
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