Copy Concept! AIRTEL----VODAFONE

[Kalpana Heliya]

Airtel’s new TVC release (Advert Title: Anna and her Five Friends ) for its ‘Special Five Plan Tariff’ is on the lines of Vodafone’s trademark pug and the girl commercials under its 'Happy to Help' campaign.


Airtel has been conventionally using Celebrities as Brand Ambassadors and most recently their campaigns had resorted to social causes (Shreyas Talpade’s Airtel Commercial).


Vodafone’s ads are brilliant in captivating customers attentions. The pug has become Vodafone’s signature. Although a customer likes the creativity and use them in daily discussions, does it really push them into buying the product, still remains a question, but the strong mnemonics helps customers to connect with the brand.


However Airtel seems to have resorted to this ideology of Vodafone and is trying to create a signature similar to that like Vodafone . Airtel is running back to back films featuring the Special Five Plan tariff with different storylines similarly like Vodafone. Vodafone has released four films..the first is called is called as garden, the second as Baking, another called Soap, the fourth ad is called Dorm and is about how the pug signals to the girl when the dorm inspector is making his daily rounds

Though I’m loyal supporter of Airtel and they may feel bad if they happen to know my views ....hehe... as a customer I have perceived the ad in this manner.


So dear friends what’s your stand...is Airtel really creating concepts on the lines of Vodafone??

 

[amit_singhal]

I do think the same way as u do... Airtel hasn't been much innovative till know & has been persuading only celebrities as the brand ambassadors which haven't been able to produce the desired results. Wat the today's customer wants is creativity but tht doesn't mean tht they would go & buy ur product.

 

[bhatia10]

yeah airte has copyed vodafones ideas in my opinion
hate airtel
vodafone rocks

 

[Kalpana Heliya]

Not exactly Amit...canot say Airtel haven't been much innovative in its advertising.

Airtel has forced other telecom service providers to get on their toes to appeal to the customers else perish....it has deployed almost all kinds of advertising opportunities till date...including external façade branding, entrance, drive through to parking and basement parking using reflective vinyls, pillar and floor branding, interactive kiosks and screens, directional signages, escalator and lift branding, an Airtel gallery, a souvenir stall with Airtel memorabilia and an Airtel digital TV experience zone.


Airtel's explicitly position itself in each campaign.Its juz the recent TVC is smewhere on the lines of the famous Vodafone's Pug and girl films.

 

[ROHAN KACHALIA]

I dont see any thing that Airtel has copied from Vodafone. Vodafone's punch line is different "Happy to help" whereas Airtel has launched a plan. Though it may seem that there is quite resemblance in both of their ads, actually it isnt. Vodafone is into a brand building exercise whereas Airtel is already a powerful home brand. The only thing which these two service providers needs to look upon is better plans & services.

Airtel has just launched its 5 talk plan and Vodafone has already launched many of its extra services through the zoozoo ads. So I dont see any case of copy from Airtel.

 

[greatdude10]

All big players today copy each other....it is in the case of Pepsi Coke or in the case of Mobiles

 

[singhal_amit]

Yaar I think that watever may the case whether u use creativity or celebrities still customer r going to buy the products according to their choice & requirements

 

[rishisaikia]

I think the new Airtel campaign, particularly after the recent Vodofone campaign is ineffective. There is no emotional connect, and salience is zero.

 

[holydevil]

i THINK AIRTEL PLAN IS INEFFECTIVE ..IT HAS TO BE MORE EFFECTIVE

 

[awsmrishabh]

nill as nill as be of nector please shortfall in the industry is becayse of the related facts in the reports

 

[arunrafi]

true..Airtel has forced other telecom service providers to get on their toes to appeal to the customers else perish....it has deployed almost all kinds of advertising opportunities till date...including external façade branding, entrance, drive through to parking and basement parking using reflective vinyls, pillar and floor branding, interactive kiosks and screens, directional signages, escalator and lift branding, an Airtel gallery, a souvenir stall with Airtel memorabilia and an Airtel digital TV experience zone.

 

[greatdude10]

I agree, many concepts of airtel r copied by vodafone & vice versa. Basically its a herd mentality followed by most companies

 

[greatdude10]

Vodafone has been unique in its ad concept...i especially liked the dog as their ambassador