Controlled-access Web pages: Clever business marketers may use their Web site to attract new customers.
They might publish a Web page that allows customers to download a free trial version of a software application that expires after a time if not paid for.
Or, customers might receive an e-mail message inviting them to visit a private Web page on the company’s intranet, and giving them a password.
The company, as a way of encouraging a sale, offers customers who visit the page a prize or enticement of some sort.
Public Forums: These are often community-based or interest-based sites that allow visitors to communicate with one another.
An opportunity for small businesses to reach to their intended target group via these forums is by posting messages or by sponsoring such a forum.
E-mail based forums appeal to a wider audience due to the greater use of this application over Web-based forums.
Web based forums are advantageous for their superior display of advertising images/messages
They might publish a Web page that allows customers to download a free trial version of a software application that expires after a time if not paid for.
Or, customers might receive an e-mail message inviting them to visit a private Web page on the company’s intranet, and giving them a password.
The company, as a way of encouraging a sale, offers customers who visit the page a prize or enticement of some sort.
Public Forums: These are often community-based or interest-based sites that allow visitors to communicate with one another.
An opportunity for small businesses to reach to their intended target group via these forums is by posting messages or by sponsoring such a forum.
E-mail based forums appeal to a wider audience due to the greater use of this application over Web-based forums.
Web based forums are advantageous for their superior display of advertising images/messages