abhishreshthaa
Abhijeet S
• Continuity/frequency Programmes
In recent years, one of the most popular sales promotion techniques among consumers has been “frequency Programmes”. The main objective of such Programmes is encouraging repeat purchases or repeated visits to particular retail shops.
Frequency Programmes offer consumers discounts or free product rewards for repeat purchase or patronage of the same brand or company.
Shoppers stop
Objective: reward the loyal customer.
Shoppers stop started the “First Citizens’ Club” and enrolled customers as ‘members’ of the shoppers club by charging a fee of Rs.150. The customers were entitled to a variety of benefits by collecting points.
In recent years, one of the most popular sales promotion techniques among consumers has been “frequency Programmes”. The main objective of such Programmes is encouraging repeat purchases or repeated visits to particular retail shops.
Frequency Programmes offer consumers discounts or free product rewards for repeat purchase or patronage of the same brand or company.
Shoppers stop
Objective: reward the loyal customer.
Shoppers stop started the “First Citizens’ Club” and enrolled customers as ‘members’ of the shoppers club by charging a fee of Rs.150. The customers were entitled to a variety of benefits by collecting points.