“A crowd is extraordinarily credulous and open to influence. It thinks in images.”
Quote on Mass Media
Taking this fact into consideration & the related issues ; a state level seminar was organized by Ghansyamdas Saraf College, on the evolving hot topic “Contemporary Issues in Mass Media” was a really awesome moment to behold.
The Seminar was chaired by media bodies like
Shri Vishwanath Sachdev, writer and Former Chief Editor, Navbharat Times
Prof. Anusha Ramanathan, Lecturer, TISS
Shri Vinayak Parab, Senior Journalist, Loksatta
Shri Prem Shukla, Executive Editor, Dophar ka Saamna
R J Adaa, Radio Jockey, Radio City, 91.1 FM
The overall experience of the seminar was truly worth and the attendees must have felt the value of it and the merits as well. Let me put down the key points that were derived during the seminar. The seminar initiated with the thoughts of Shri Vishwanath Sachdev.
A strong point that emerged was of the gradual shift in the objective of Media then and today. It notifies us that “to inform, to educate and to entertain” should be the core purpose of media which is now a makeover wherein to educate has become the secondary objective and to entertain has become the main motive.
The interest of the print media which was earlier in the Interest of Indian People is now in the Interest of the Owners of Media; people who posses power run media as and how they want to and hence the ones who possess authority are the ones who are corrupt.
The mission of media has taken a 360 degree turn from being a platform of providing true news to a platform of selling i.e. paid news. Hence these days you might see that news are sold another drastic change in media to be noted. When selling comes in light sensation too comes in. Accordingly we here the breaking news concept in place, wherein blame game is played, the media blames the govt. and vice versa. The general public especially the affected ones are ignored. Journalists should be sensitive and above all human, it should be meaningful and should also repay. Journalism is all about improvement of human life and this can be achieved by finding delinquency in the entire framework and the same should be brought into light.
Later the stage was shared by Prof. Anusha with her persuading thoughts. Following were the highlights
The written English of youth needs drastic enhancement along with the appropriate use of grammar. People do Question “what has the media done?” but do as general public fulfill our responsibility, how many of us write letters to editors? Another substantial point of discussion was regards the media coverage given to entrance exams like SNAP, CET, CAT etc. What about IPS and IAS, why are they not highlighted with the same degree as CAT and SNAP are?
All the above points correspond to the fact that all the sections of the society aren’t tapped by media adequately. The Top 10 Institutes remain in the top 10 for years together, academicians buy space that compliments to the point of paid news noted above. The concerns in education policy aren’t made public, the views and opinions aren’t involved here neither the issues are kept open for public to discuss and debate. “It’s like a blind leading the blind” was the quote that Prof Anusha used to point out the present situation. She brought the need for every one of us to engage with media in any form say letters to editors can be one amongst them.
Shri Vinayak Parab, who took the seminar forward, started with a story that depicted that media plays with images/galleries. A single story/ you can be shown in ample number of ways and this is the game of images. Ever since the news is sold, media is caught in the vicious circle of TRP’s; and the breaking news philosophy has emerged with this very reason of TRP. Media (print media) has to face tough competition as far as IRS is concerned. If you check out the role played by media since the olden days, 1960’s to 70’s was the time of newspaper boom; 1980’s to 90’s was the transition period; 1990 to 95 was the globalization era and then after this medium took rift at lightning speed. Since then the purpose of media has changed from the basic to being a profession. To overcome all the issues or problems whatever you say self regulations is very crucial. Media should play the role of being educator; they should find the virus in the system. The blame game that media and govt plays should be stopped and the instead of blaming themselves should engage in media and spearhead to find solutions.
The session after lunch was headed by Shri Prem Shukla. Today news channels globally represent their nation and views on behalf of their nation. This point was raised speaking about the authenticity of channels today and their relevance in the society. Media needs to be independent and shouldn’t be judgmental were his words. Media isn’t responsible in claiming a person to be criminal or no, their duty is to put forward everything and it’s up to the concerned authorities to decide who’s right or wrong / criminal. Media shouldn’t invade ones private life. Such things are tolerable in India whereas the same isn’t abroad.
Last but not the least R J Adaa who shared the stage and all were excited for the same specially the students. She commenced with giving insights as in 22nd July being National Flag Day of ours. Radio is one such medium that crosses all the barriers and reaches everywhere and hence the responsibility doubles there. Sharing her personal experience Adaa says, the three hours that she spends can be similar to a year. You have no one directly in front of you and you have no idea who is listening to you and what reactions do they have for you is what makes the job more difficult and challenging for her. She says “we have heart to heart connection and people share their feelings and emotions on air with us” which is a lovely part being there. During disasters like the 9/11 where TV can’t reach and radio overcomes all the barriers to reach the listeners. It is one such medium, wherein people stay informed about the latest happenings, updates every moment live. They need to be very careful with words and emotions when they talk to the listeners since even a single word might hurt the emotions of your listeners. She says those 45seconds that she speaks and connects with the public can do more than a television can during such disasters. There’s gonna be an licensed entry of 839 new radio stations with the Phase 3 induction to all soon; in every city there would be max of 9 channels. Every radio channel would have Marathi Guajarati 250 fm stations in India. In radio it’s not just the R J there are many other supporting roles which play a major role in making the show a success. People are connected with the R J only through their voices and hence different people have different perception regards how would the R J look and these various versions of just one person is an interesting point in an R J’s life. Radio is at the receiving end and its one to one communication although it seems to be glamorous; it takes lots of hard work to reach at the apex i.e. in the hearts of people.
At the end Prof Vinay Dhumale briefed the audience with the speech given by Shri Prem Shukla & R J Adaa; finally the seminar winded up with the valedictory function.
Quote on Mass Media
Taking this fact into consideration & the related issues ; a state level seminar was organized by Ghansyamdas Saraf College, on the evolving hot topic “Contemporary Issues in Mass Media” was a really awesome moment to behold.
The Seminar was chaired by media bodies like
Shri Vishwanath Sachdev, writer and Former Chief Editor, Navbharat Times
Prof. Anusha Ramanathan, Lecturer, TISS
Shri Vinayak Parab, Senior Journalist, Loksatta
Shri Prem Shukla, Executive Editor, Dophar ka Saamna
R J Adaa, Radio Jockey, Radio City, 91.1 FM
The overall experience of the seminar was truly worth and the attendees must have felt the value of it and the merits as well. Let me put down the key points that were derived during the seminar. The seminar initiated with the thoughts of Shri Vishwanath Sachdev.
A strong point that emerged was of the gradual shift in the objective of Media then and today. It notifies us that “to inform, to educate and to entertain” should be the core purpose of media which is now a makeover wherein to educate has become the secondary objective and to entertain has become the main motive.
The interest of the print media which was earlier in the Interest of Indian People is now in the Interest of the Owners of Media; people who posses power run media as and how they want to and hence the ones who possess authority are the ones who are corrupt.
The mission of media has taken a 360 degree turn from being a platform of providing true news to a platform of selling i.e. paid news. Hence these days you might see that news are sold another drastic change in media to be noted. When selling comes in light sensation too comes in. Accordingly we here the breaking news concept in place, wherein blame game is played, the media blames the govt. and vice versa. The general public especially the affected ones are ignored. Journalists should be sensitive and above all human, it should be meaningful and should also repay. Journalism is all about improvement of human life and this can be achieved by finding delinquency in the entire framework and the same should be brought into light.
Later the stage was shared by Prof. Anusha with her persuading thoughts. Following were the highlights
The written English of youth needs drastic enhancement along with the appropriate use of grammar. People do Question “what has the media done?” but do as general public fulfill our responsibility, how many of us write letters to editors? Another substantial point of discussion was regards the media coverage given to entrance exams like SNAP, CET, CAT etc. What about IPS and IAS, why are they not highlighted with the same degree as CAT and SNAP are?
All the above points correspond to the fact that all the sections of the society aren’t tapped by media adequately. The Top 10 Institutes remain in the top 10 for years together, academicians buy space that compliments to the point of paid news noted above. The concerns in education policy aren’t made public, the views and opinions aren’t involved here neither the issues are kept open for public to discuss and debate. “It’s like a blind leading the blind” was the quote that Prof Anusha used to point out the present situation. She brought the need for every one of us to engage with media in any form say letters to editors can be one amongst them.
Shri Vinayak Parab, who took the seminar forward, started with a story that depicted that media plays with images/galleries. A single story/ you can be shown in ample number of ways and this is the game of images. Ever since the news is sold, media is caught in the vicious circle of TRP’s; and the breaking news philosophy has emerged with this very reason of TRP. Media (print media) has to face tough competition as far as IRS is concerned. If you check out the role played by media since the olden days, 1960’s to 70’s was the time of newspaper boom; 1980’s to 90’s was the transition period; 1990 to 95 was the globalization era and then after this medium took rift at lightning speed. Since then the purpose of media has changed from the basic to being a profession. To overcome all the issues or problems whatever you say self regulations is very crucial. Media should play the role of being educator; they should find the virus in the system. The blame game that media and govt plays should be stopped and the instead of blaming themselves should engage in media and spearhead to find solutions.
The session after lunch was headed by Shri Prem Shukla. Today news channels globally represent their nation and views on behalf of their nation. This point was raised speaking about the authenticity of channels today and their relevance in the society. Media needs to be independent and shouldn’t be judgmental were his words. Media isn’t responsible in claiming a person to be criminal or no, their duty is to put forward everything and it’s up to the concerned authorities to decide who’s right or wrong / criminal. Media shouldn’t invade ones private life. Such things are tolerable in India whereas the same isn’t abroad.
Last but not the least R J Adaa who shared the stage and all were excited for the same specially the students. She commenced with giving insights as in 22nd July being National Flag Day of ours. Radio is one such medium that crosses all the barriers and reaches everywhere and hence the responsibility doubles there. Sharing her personal experience Adaa says, the three hours that she spends can be similar to a year. You have no one directly in front of you and you have no idea who is listening to you and what reactions do they have for you is what makes the job more difficult and challenging for her. She says “we have heart to heart connection and people share their feelings and emotions on air with us” which is a lovely part being there. During disasters like the 9/11 where TV can’t reach and radio overcomes all the barriers to reach the listeners. It is one such medium, wherein people stay informed about the latest happenings, updates every moment live. They need to be very careful with words and emotions when they talk to the listeners since even a single word might hurt the emotions of your listeners. She says those 45seconds that she speaks and connects with the public can do more than a television can during such disasters. There’s gonna be an licensed entry of 839 new radio stations with the Phase 3 induction to all soon; in every city there would be max of 9 channels. Every radio channel would have Marathi Guajarati 250 fm stations in India. In radio it’s not just the R J there are many other supporting roles which play a major role in making the show a success. People are connected with the R J only through their voices and hence different people have different perception regards how would the R J look and these various versions of just one person is an interesting point in an R J’s life. Radio is at the receiving end and its one to one communication although it seems to be glamorous; it takes lots of hard work to reach at the apex i.e. in the hearts of people.
At the end Prof Vinay Dhumale briefed the audience with the speech given by Shri Prem Shukla & R J Adaa; finally the seminar winded up with the valedictory function.