abhishreshthaa
Abhijeet S
Contacting Respondents
- The percentage of not-at-homes in personal and telephone surveys can be reduced drastically with a series of callbacks.
- In general, the second round of calls with produce only slightly fever contacts than the first call.
- The minimum number of calls in most consumer surveys should be three, and Callbacks should generally be made at varying times of the day and on different days of the week.
- There is, as one might suspect, a definite relationship between both the day of the week and the time of day and the completion rate of telephone and personal interviews.
- Commercial survey research firms vary widely in the number of times they allow a phone to ring before dialing the next number.
- Some allow only three rings, whereas others 90 as high as ten. One study indicates that five rings may be optimal.