abhishreshthaa
Abhijeet S
Consumer cycle starts with Industry Dictating the market. Eventually with time the distributor gains control over the market. At this stage distributor becomes an important link between manufacturer and customer.
When markets start developing further expanding its horizons, suddenly retailers turn out to be vital point in this supply chain. In India we are entering into this third stage where retailers control the market.
With shopping attitudes of people changing, Indian markets today desires for value added products and services with good ambience and brands, which only a retailer can provide. Whereas developed countries have reached the final stage where customer dictates.
US, UK and other developed markets have now reached a stage wherein consumers are willing to save on price by going to discount stores where ambience and services are low and goods are unbranded. It’s a vicious cycle, but for the new aspect - Omnipresent net.
Though it would be sometime before e-commerce gears up in India. But all the same a merger of internet, catalogues, telephone and television is inevitable.
When markets start developing further expanding its horizons, suddenly retailers turn out to be vital point in this supply chain. In India we are entering into this third stage where retailers control the market.
With shopping attitudes of people changing, Indian markets today desires for value added products and services with good ambience and brands, which only a retailer can provide. Whereas developed countries have reached the final stage where customer dictates.
US, UK and other developed markets have now reached a stage wherein consumers are willing to save on price by going to discount stores where ambience and services are low and goods are unbranded. It’s a vicious cycle, but for the new aspect - Omnipresent net.
Though it would be sometime before e-commerce gears up in India. But all the same a merger of internet, catalogues, telephone and television is inevitable.