CONSUMER MARKETS AND BUYER BEHAVIORS

[sunandaC]

CONSUMER MARKETS AND BUYER BEHAVIOURS


Amul should take into consideration the fact that the Cultural Factors exert the broadest and deepest influence on the buyer behavior and thus Amul should understand that the culture of frozen foods in India is very limited.

Amul should introduce Diversity Marketing.

Amul ignored the fact that its target segment were households with low or mid income group and didn’t have oven or microwave to heat the pizza.


Thus it should introduce a variant for this.

Instrumental Conditioning should not be ignored.

 

[jitendra05]

CONSUMER MARKETS AND BUYER BEHAVIOURS


Amul should take into consideration the fact that the Cultural Factors exert the broadest and deepest influence on the buyer behavior and thus Amul should understand that the culture of frozen foods in India is very limited.

Amul should introduce Diversity Marketing.

Amul ignored the fact that its target segment were households with low or mid income group and didn’t have oven or microwave to heat the pizza.


Thus it should introduce a variant for this.

Instrumental Conditioning should not be ignored.

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