abhishreshthaa
Abhijeet S
Consumer needs and demands drive the value chain. What will the consumer want 10 years from now, and how will that evolve over the next decade? The answer lies in realizing what today consumer wants is:
1) Selection: Selection means the retailer has what the consumer wants when he or she wants it.
2) Value: Value is a perception of quality for price and is often a factor of brand image.
3) Convenience: Convenience says that finding a comfortably fitting branded style at the right price will not take more than one short trip if, in fact, a trip is necessary.
What does this imply? One possible hypothesis is that if the consumer knows the desired brand and style, why shop? Leading retailers will offer Direct Consumer Distribution, based on customer specifications from the consumer (particular style garment, but with pattern/color change and customer sizing).
This points to direct marketing and personal electronic services, which are already developing today.
1) Selection: Selection means the retailer has what the consumer wants when he or she wants it.
2) Value: Value is a perception of quality for price and is often a factor of brand image.
3) Convenience: Convenience says that finding a comfortably fitting branded style at the right price will not take more than one short trip if, in fact, a trip is necessary.
What does this imply? One possible hypothesis is that if the consumer knows the desired brand and style, why shop? Leading retailers will offer Direct Consumer Distribution, based on customer specifications from the consumer (particular style garment, but with pattern/color change and customer sizing).
This points to direct marketing and personal electronic services, which are already developing today.