Soft Drinks were common preference among all the individuals before non- carbonated drinks & juices were being introduced,
With the changing lifestyle and income levels, a shift was noticed in consumer purchasing behavior & consumption patterns and they have therefore become more health conscious thus leading to increase in demand of non- carbonated drinks & juices.
With the changing lifestyle and income levels, a shift was noticed in consumer purchasing behavior & consumption patterns and they have therefore become more health conscious thus leading to increase in demand of non- carbonated drinks & juices.