abhishreshthaa
Abhijeet S
Consumer-cum-Dealer-cum-Sales force sales promotions:
Nokia
Promotoion: perfect 10 contest
Objective: to attract channel partners, salespersons., an prospective buyers
City: 15 cities
Strategy: the contest was three fold - for consumers, dealers, and sales personnel. A large number of activities were organized. Dealer road shows, mass media consumer competition and intensive merchandising were undertaken. Lucky draws were conducted and the participants get to win some great prizes also.
Nokia
Promotoion: perfect 10 contest
Objective: to attract channel partners, salespersons., an prospective buyers
City: 15 cities
Strategy: the contest was three fold - for consumers, dealers, and sales personnel. A large number of activities were organized. Dealer road shows, mass media consumer competition and intensive merchandising were undertaken. Lucky draws were conducted and the participants get to win some great prizes also.