consumer behaviour is one of the most essential part of marketing manageemt. till we do not understand the CB we can not be good marketing. one of the examplro f the different cb is sucess of small puctsces in rural areas as there earning is small thus there buying behaviour is different.
fair & handsome is the best example of consumer behavior bt still i feel tht there r some other products like cosmetics & garments industry depicting our indian tradition
hi khushi i am a t.y.b.m.s student. my topic for 100 marks project is "Impact of inflation on consumer behaviour" can u pls help me. reply as soon as possible
Hello Dude!!!!!!!!
Yor project link is missing by the management . can upload or upgrade the link of CB.?pls or can u send me the link on [email protected]